- Digitas Named Global Media AOR For Norwegian Cruise Line
MAD, Steve McClellan - Monday, February 7, 2022
The work will be led out of Digitas' Atlanta office and wi ...
- Horizon Beefs Up Business Solutions, Taps Merkle's Capps
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
In his new role, Capps will oversee key client relationships, new agen ...
- WPP Taps Herceg To Lead Australia And New Zealand Region As President
People on the Move, Steve McClellan - Monday, February 7, 2022
WPP has appointed Rose Herceg as President, Australia and New Zealand. S ...
- Brands Need Spots That Connect To Win Super Bowl Ad Game
MAD, John Weiss - Friday, February 4, 2022
The real pressure in living rooms on Super Bowl Sunday will clear ...
- JDE Peet's Consolidates Global Creative Account With WPP
MAD, Steve McClellan - Friday, February 4, 2022
The account will be handled out of WPP's Amsterdam campus and wi ...
- Vrbo Enlists Kermit For Sentimental Super Bowl Effort
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2022
This is also the first ad Expedia Group's vacation rental brand h ...
- Agency Reviews Increased Sharply In 2021
Mediapsssst, Richard Whitman - Friday, February 4, 2022
In 2020, when the pandemic was raging, marketers were focused on oth ...
- Anchor Worldwide Taps Ramos For New Strategy Role
People on the Move, Steve McClellan - Friday, February 4, 2022
Independent creative agency Anchor Worldwide has hired Will Ramos as strategy director, a new ro ...
- Rise At Seven's Head Of SEO Fashionista
Performance Marketing Insider, Laurie Sullivan - Monday, February 7, 2022
"I plan to change the way people think about SEO -- disru ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Burger King Parent RBI Launches $500 Million U.S. Media Agency Review
MAD, Steve McClellan - Thursday, February 3, 2022
Burger King is also reassessing creative duties, handled by David. Horizon Med ...
- Dentsu's Isobar Taps Kasprzycki For Post Of NA President
MAD, Steve McClellan - Thursday, February 3, 2022
Kasprzycki is tasked with driving growth in the region, finetuning its strate ...
- Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
Research Intelligencer, - Friday, February 4, 2022
The portion of marketing executives who said they expect their in-house wo ...
- Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
MAD, Steve McClellan - Thursday, February 3, 2022
Publicis gained momentum in the second half of last year. Fourth-quarter organ ...
- BMW, Carvana Reveal Super Bowl Plans
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2022
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be join ...
- Stagwell Appoints Leadership at 'Marketing Cloud' Division
People on the Move, Steve McClellan - Wednesday, February 2, 2022
Stagwell has appointed three senior executives to lead its recently formed Stagwe ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- GroupM's Essence Taps Wade For Top Sustainability Role
MAD, Steve McClellan - Tuesday, February 1, 2022
Wade will work across units and practices, including programmatic, strategy, planning a ...
- Finn Acquires Purpose-Driven Ad Agency AHA
MAD, Steve McClellan - Tuesday, February 1, 2022
Betsy Henning, Founder and CEO of AHA, will join Finn as managi ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Katie Flynn Promoted To President At The Flynn Marketing Agency
People on the Move, Steve McClellan - Tuesday, February 1, 2022
Rochester-based marketing agency Flynn has promoted Katie Flynn to president, the thi ...
- 2021 Executive of the Year: Ben Downing
Agency of the Year, Todd Wasserman - Friday, January 7, 2022
In late 2021, Havas New York changed its certification from a ...
- How Your Agency Can Avoid Doing RFPs and Still Win Business
MAD, Jeff Meade - Monday, January 31, 2022
RFPs can be a waste of time, money, and energy with ve ...
- Accenture Interactive Hires Two More Adland Luminaries
MAD, Steve McClellan - Monday, January 31, 2022
The company confirmed today the appointments of Nick Law, the former App ...
- Nissan, Kia Drop Teaser Videos Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 31, 2022
Nissan, which has not advertised in the Big Game since 1997, releas ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Ocean Media Lands Media Account For Cryptocurrency Platform iTrust
MAD, Steve McClellan - Friday, January 28, 2022
The account was awarded late last year but disclosed today by t ...
- Hyundai Brings Back Jason Bateman In 'Super Bowl-Worthy' Campaign
Marketing Daily, Tanya Gazdik - Friday, January 28, 2022
"It's not just about selling Ioniq 5, but it is the ha ...