- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- 22Squared Names Bazarkaya Chief Creative Officer
MAD, Fern Siegel - Thursday, April 27, 2023
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, D ...
- Stagwell Acquires 'Huskies' Agency, Aligns It With Forsman & Boderfors
MAD, Steve McClellan - Thursday, April 27, 2023
Huskies, based in Dublin, Ireland, will be renamed F&B Huskies. Jonathan Forre ...
- Naples Zoo Effectively Targets Hispanic Families With Digital
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2023
The effort from Huddled Masses resulted in more than 20,000 clicks a ...
- Jason Dille Promoted to Chief Media Officer At Chemistry
People on the Move, Steve McClellan - Thursday, April 27, 2023
Pittsburgh, PA-based independent full-service advertising agency Chemistry has promoted Jason Dille ...
- Ford Partners With Jennifer Hudson For Focus On Accessibility
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2023
Ford's BlueCruise hands-free driving technology allows a deaf mother and son ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- U.S. Ad Index Falls For 9th Consecutive Month In March
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The U.S. Ad Market Tracker fell for the ninth consecutive month ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- OKRP Wins Metro By T-Mobile Creative Account
MAD, Steve McClellan - Tuesday, April 25, 2023
The remit for the pre-paid wireless brand includes ads targeting Hispanic a ...
- Lanzi Named NA CEO At Publicis Groupe's Digitas
MAD, Steve McClellan - Wednesday, April 26, 2023
Lanzi succeeds Jodi Robinson who will be moving into a new "innovation-focuse ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- 305 Worldwide Taps Lorenzo To Lead Creative
MAD, Steve McClellan - Monday, April 24, 2023
Lorenzo joins 305 Worldwide after serving as SVP, group director at agen ...
- James Leads Thirst's North American Expansion As Managing Director
MAD, Fern Siegel - Monday, April 24, 2023
James' goal is to grow the agency, finding opportunities in low a ...
- Stagwell Folds Three Agencies Under The CP+B Banner
MAD, Steve McClellan - Monday, April 24, 2023
With the restructuring, MMI, Vitro and Observatory now become part of CP+ ...
- Havas Media Group Restructures Data Team, Taps Edelman's Papandreopoulos
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
HMG vet Jamie Seltzer has also been promoted to global managing direct ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- NewFronts Taps Entertainment Journalist Maria Menounos As 2023 Host
MediaPost Live, Joe Mandese - Tuesday, April 25, 2023
The IAB NewFronts' updated agenda kicks off at 8:30 AM May ...
- FCB New York Leads Pack Of The One Show Finalists
Mediapsssst, Richard Whitman - Monday, April 24, 2023
Now in its 50th year, The One Show Pencil will be award ...
- Wasserman Acquires Toronto-based Creative/Experiential Agency Trevor//Peter
MAD, Steve McClellan - Friday, April 21, 2023
Wasserman, which focuses on sports and entertainment marketing as well as tale ...
- Barkley Issues New Purpose Report To Guide Brands
MAD, Steve McClellan - Friday, April 21, 2023
Agency research conducted for the report found that despite tighter corporate pur ...
- Current Global's Big Plan For Earth Week: Nothing
MAD, Steve McClellan - Friday, April 21, 2023
That's the more sustainable path to take given all the energy th ...
- SeeHer Hosts 5th Annual SheFront, Once Again Live And In-Person
MediaPost Live, Joe Mandese - Monday, April 24, 2023
The speakers, which include many notable shes and at least two he ...
- How U.S. Consumers Really Think About Online Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Tinuiti found that 88% of respondents to its recent survey believe technolo ...
- B2B Agency Taps Cheliotis For New Role Of Global Brand Insights Director
MAD, Steve McClellan - Thursday, April 20, 2023
The London-based agency has grown significantly in the U.S. by acquisition ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Salut! Hardys Wines Names Above+Beyond Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 19, 2023
Above+Beyond will develop Hardys' new brand positioning on the global stage. ...
- Revolt Taps Rapley As It First U.S. Managing Director
MAD, Steve McClellan - Wednesday, April 19, 2023
She joins from New York-based Noble People, where she was Group Accou ...
- Canada's PopReach Acquires Agency SCS For Nearly $15 million
MAD, Steve McClellan - Wednesday, April 19, 2023
PopReach describes itself as "multi-platform technology company" focused on acquiring and scali ...