- Seabourn Cruise Line Targets Women Of-A-Certain-Age
Marketing Daily, Tanya Gazdik - Sunday, January 30, 2022
"Now more than ever, travel is not just about going places, it ...
- Publicis Media Trades Digital Dollars For A More Values-Based DIME
MediaDailyNews, Joe Mandese - Monday, January 31, 2022
The agency's new marketplace is dubbed DIME, an acronym for diverse a ...
- Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
Mediapsssst, Richard Whitman - Friday, January 28, 2022
Lawrence Wine Estates aims to create a new category of wine targeti ...
- Tamsedge Promoted To Chief Client Officer McCann Europe, UK
People on the Move, Steve McClellan - Friday, January 28, 2022
McCann has promoted Jessica Tamsedge Chief Client Officer, McCann Europe and UK. T ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Publicis Media Forges Programming Alliance With Crackle Plus
MAD, Todd Wasserman - Thursday, January 27, 2022
Among the first co-produced programs is "Inside the Black Box," which ...
- Havas Media Group Named U.S. Media AOR For Edgewell
MAD, Steve McClellan - Thursday, January 27, 2022
The personal care products marketer spends an estimated $30 million on measur ...
- Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
MAD, Steve McClellan - Thursday, January 27, 2022
Avin Narasimhan worked PHD for seven years and before being promoted ...
- MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
Mediapsssst, Richard Whitman - Thursday, January 27, 2022
The idea is to bring more humor and just plain fun ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Adcolor Study Highlights Obstacles To Ad Industry Progress On DEI Front
MAD, Steve McClellan - Wednesday, January 26, 2022
According to the group, its analysis has identified a handful of facto ...
- Digitas Promotes 4 Senior Executives
People on the Move, Steve McClellan - Wednesday, January 26, 2022
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Dawn Enlists Monday Talent To Support Members' Recruitment, DEI Efforts
MAD, Steve McClellan - Tuesday, January 25, 2022
The talent firm was formed in 2020 by recruitment industry veterans Jam ...
- ANA Launches Agency Training Program
MAD, Steve McClellan - Tuesday, January 25, 2022
The new program is designed to help both clients and agencies impro ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Globally, Dentsu is among the most conservative for 2022, but it's t ...
- Bulchandani Elevated To Global President At Ogilvy
Mediapsssst, Richard Whitman - Wednesday, January 26, 2022
In the new role Devika Bulchandani will expand her global responsibilities ...
- WFA Reports Showcase Diversity Efforts Throughout Marketing Industry
Research Intelligencer, - Wednesday, January 26, 2022
Inclusive audience planning, supporting diverse voices and balancing brand safety with diversi ...
- 2021 Search Agency of the Year: NP Digital
Agency of the Year, Laurie Sullivan - Monday, January 10, 2022
During one of the most chaotic years in recent history, NP Digit ...
- Observatory Promotes Shields-Shimizu To President, COO
MAD, Steve McClellan - Monday, January 24, 2022
He's credited as a key architect in Observatory's effort in 2017 ...
- Laurel Cutler, Woman Who Excelled In 'Mad Men' Era, Dies At 94
MAD, Todd Wasserman - Monday, January 24, 2022
Lauded as a "futurist," Cutler held senior positions at McCann-Erickson and FCB/Leb ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- Which Brands Will Thrive In The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 24, 2022
Michael Cruz, partner and head of content at Summer Friday, has be ...
- How Pro Bono Work Boosts Creativity
MAD, Jenny Sagström - Friday, January 21, 2022
Our pro bono work has helped galvanize us as a team a ...
- OOH Specialist Project X Media Unveils Revamped Client Portal
MAD, Steve McClellan - Friday, January 21, 2022
The new portal utilizes a proprietary interface that enables advertisers and agenci ...
- Unit9 Group Launches Metaverse Advisory Dept
MAD, Todd Wasserman - Friday, January 21, 2022
Havas Media, Ad Council and Intel are among the unit's early client ...
- Havas Group Acquires Control Of Spanish PR Agency Tinkle
MAD, Steve McClellan - Friday, January 21, 2022
The agency, with offices in Madrid, Barcelona and Lisbon will be align ...
- Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
The move is part of a continuing realignment of its agency portfol ...
- Young & Laramore Promotes Tom Denari to CEO
People on the Move, Steve McClellan - Friday, January 21, 2022
Young & Laramore has promoted President and Chief Strategy Officer Tom Dena ...