- Code3 Names Clark Head Of Marketing
People on the Move, Fern Siegel - Friday, March 4, 2022
Shalanna Clark will lead Code3's growth marketing team and help meet n ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- WPP Discontinues Operations In Russia
MAD, Steve McClellan - Friday, March 4, 2022
The firm has 1,400 staffers there who will receive some support ...
- Hartz Selects Cutwater As Creative-Media AOR, New Pet-Food Campaign To Debut This Summer
MAD, Fern Siegel - Friday, March 4, 2022
Cutwater founder-CCO Chuck McBride said Hartz's "ongoing mission is a huge dr ...
- ADT Security Goes All-In On In-house Media Operation
MAD, Steve McClellan - Friday, March 4, 2022
It's a soup-to-nuts $50-million-plus in-house media operation that's thriving according to Christoph ...
- ANA Calls On Members To Support Russian Sanctions, 25% Have Already Cut Media Spending
MediaDailyNews, Joe Mandese - Friday, March 4, 2022
A poll of ANA members found half support providing Ukraine with ai ...
- Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
"Most other sub-categories continued to grow, and sales of sleep aids spiked ...
- Acadia Acquires Ecommerce Specialist Bobsled Marketing
Mediapsssst, Richard Whitman - Sunday, March 6, 2022
Bobsled, founded seven years ago in New York by Kiri Masters h ...
- Grey London Taps Wigglesworth As ECD
People on the Move, Fern Siegel - Friday, March 4, 2022
David Wigglesworth will join the agency in May from Droga5 in Lon ...
- Consensual Targeting
RTBlog, Joe Mandese - Monday, March 7, 2022
Question: When was the last time GM asked you for permission ...
- NAPA Auto Parts Appoints New Agencies, Bolsters Senior Marketing Team
MAD, Steve McClellan - Thursday, February 3, 2022
Winston-Salem, N.C.-based The Variable has been named agency of record for bra ...
- Creative Star Wade Alger Becomes Firehouse's Chief Inspiration Officer
MAD, Fern Siegel - Thursday, March 3, 2022
"I really do think small is the new big," said Alger, who ...
- Parent Of Lipton, Tazo Tea Brands Launches Global Media Review
MAD, Steve McClellan - Thursday, March 3, 2022
The review, which is being managed by ID Comms, will focus ...
- Your 'Vacation' Wants To Go To Branson
Marketing Daily, Tanya Gazdik - Thursday, March 3, 2022
"People work really hard for their vacations, and often those vacations fa ...
- Croud Adds 2 Executives To U.S. Leadership Roles
MAD, Fern Siegel - Wednesday, March 2, 2022
The UK-based agency named Rachelle Hansen as vice president of client leadersh ...
- Omnicom Acquires San Francisco-Based TA Digital
MAD, Steve McClellan - Wednesday, March 2, 2022
The move is part of the holding company's effort to bolster i ...
- Post Consumer Brands Selects Mediahub For Media AOR Duties
MAD, Steve McClellan - Wednesday, March 2, 2022
The award follows a competitive review, the companies confirmed today. The accou ...
- Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
MediaDailyNews, Joe Mandese - Thursday, March 3, 2022
The day revealed improvements like speedier payment cycles to minority-owed media, b ...
- Goodway Group Makes Its First M&A Deal, Acquiring Tuff
Mediapsssst, Richard Whitman - Thursday, March 3, 2022
Tuff, led by CEO Ellen Jantsch is a marketing agency that specializ ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- Paper Kicks Off First National Campaign, Promotes Tutoring To Public-School Students
MAD, Fern Siegel - Tuesday, March 1, 2022
Founded in 2015, Paper recently hit a $1 billion validation. The compa ...
- Holding Companies Trigger Plans Supporting Ukraine Employees
MAD, Steve McClellan - Tuesday, March 1, 2022
Most of the actions come after weeks of planning as the Russi ...
- PMG Teams With Kerv To Bring 'Shoppable' Video To TikTok
MediaDailyNews, Joe Mandese - Wednesday, March 2, 2022
The breakthrough follows a series of similar integrations developed by Kerv f ...
- Ed Thesiger Named Managing Director, Saatchi & Saatchi Wellness UK
People on the Move, Fern Siegel - Tuesday, March 1, 2022
Publicis Health named Ed Thesiger as managing director, Saatchi & Saatchi Wellne ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- Mono Adds COO Role, One of Five New Senior Posts
MAD, Steve McClellan - Monday, February 28, 2022
The new positions were created to better manage a recent spate ...
- 'My Name Is Caroline And I'm An Avatar'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
The Havas unit launches NAverse, the first-ever addiction support group meeting ...
- Omnicom Group Adds M&A Specialist, Former Toyota Executive To Board
Mediapsssst, Richard Whitman - Monday, February 28, 2022
The Omnicom board, once criticized for being dominated by white males a ...
- Exverus Media Taps PHD Alum Edwards For Programmatic Role
People on the Move, Steve McClellan - Monday, February 28, 2022
Media consultancy Exverus Media has hired Sean Edwards as an associate direct ...
- Riper, Ledger-Lomas Expand Leadership Roles At BBH London
MAD, Fern Siegel - Friday, February 25, 2022
Ripper, previously a managing partner, will keep her client portfolio, as we ...