- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
MAD, Fern Siegel - Friday, April 29, 2022
Despite global uncertainties in geopolitics and economics, IPG has updated its reven ...
- Initiative, Reprise Digital Appoint Global CEOs
MAD, Fern Siegel - Friday, April 29, 2022
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Mart ...
- Cheaper By the Dozen: Lessons Learned Growing Up at a Deliciously Frenetic and Crowded Table
MAD, Mark Bachmann - Friday, April 29, 2022
National Foster Care Day is approaching and It's something I plan ...
- PHD Big Winner In Restaurant Brands International Media Review
MAD, Steve McClellan - Friday, April 29, 2022
The Omnicom media shop was awarded U.S. media agency of record duti ...
- Two Agencies Create Social Campaign To Fight Hunger
Mediapsssst, Richard Whitman - Monday, May 2, 2022
First, the agencies made a $10,0000 donation to WhyHunger, a global outf ...
- Talent Marketplace Offers Adland Antidote To "The Great Resignation"
MAD, Steve McClellan - Thursday, April 28, 2022
MarketerHire is launching a new service called MarketerHire For Agencies to he ...
- Ad Agency David Opens New York Office
Mediapsssst, Richard Whitman - Thursday, April 28, 2022
It marks the decade-old agency's sixth office opening and third in t ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
MAD, Steve McClellan - Wednesday, April 27, 2022
The company grew 9.5% in the first quarter and has upped i ...
- Planet Propaganda Selects Stauff To Lead Business Development
People on the Move, Fern Siegel - Wednesday, April 27, 2022
Shannon Stauff will generate leads and build brand legacies for home improveme ...
- Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
MAD, Fern Siegel - Tuesday, April 26, 2022
This is Cutwater's first campaign for National Marine Manufacturers Association since bei ...
- Accenture Interactive Rebrands To Accenture Song
MAD, Steve McClellan - Tuesday, April 26, 2022
More than 40 units will rebrand to the new name. One excepti ...
- Big Changes At GroupM With Multiple Agency Mergers
MAD, Steve McClellan - Tuesday, April 26, 2022
The Group said it is merging MediaCom with Essence, completing the integrati ...
- Labelium Unveils New Sustainability Practice
Mediapsssst, Richard Whitman - Tuesday, April 26, 2022
The firm has released research about the cleanest and dirtiest websites (fr ...
- Juniper Park\TBWA Taps Jenny Glover, As Acting CCO
People on the Move, Fern Siegel - Tuesday, April 26, 2022
After 20 years in South Africa, Glover joined Toronto-based Juniper Park\TBWA fr ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- WPP Launches End-To-End D2C Ecommerce Offering
MAD, Steve McClellan - Monday, April 25, 2022
The firm is not new to ecommerce, but now, with Everymile, it ...
- Wavemaker Taps iLobby's Webber As Canadian CEO
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
He succeeds Kristie Painting, who left to join Pinterest as country manag ...
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
"If he makes it more toxic that generally will benefit the competition ...
- Agency Vets Kohnen And Ruby Create New Agency, Park & Battery
Mediapsssst, Richard Whitman - Tuesday, April 26, 2022
Most recently, the duo led a startup agency for martech company Transir ...
- Sadler Heads Media Strategy For OBP
People on the Move, Fern Siegel - Monday, April 25, 2022
Osborn Barr Paramore has named Jody Sadler as its new vice presiden ...
- JDA Worldwide Acquires PR Agency Kairos
Email Marketing Daily, Ray Schultz - Monday, April 25, 2022
Kairos founder Johnnie Moore will serve as president of JDA Worldwide. ...
- Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
MAD, Fern Siegel - Friday, April 22, 2022
Ishoof will be involved in creating opportunities and partnerships for the agen ...
- BlueTriton Awards Media AOR Duties To Horizon Media
MAD, Steve McClellan - Friday, April 22, 2022
The bottled water marketer spends an estimated $32 million on media expenditur ...
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
Mediapsssst, Richard Whitman - Friday, April 22, 2022
My Telescope is a market research SaaS solution to measure market trend ...
- Publicis Health Media Promotes Geist To Chief Strategy Officer; Ups Kapetanakis To Tech & Data SVP
People on the Move, Steve McClellan - Friday, April 22, 2022
Publicis Health Media has promoted Brian Geist to Chief Strategy Officer from h ...
- Stagwell Makes Second European M&A Deal, Buys Commerce Shop Brand New Galaxy
MAD, Steve McClellan - Thursday, April 21, 2022
Stagwell has worked with the firm since it joined Stagwell's Global Affilia ...
- Engel Elevated To President At January Digital
MAD, Steve McClellan - Thursday, April 21, 2022
In her new role Engel is tasked with maintaining the firm's top-li ...
- XenoPsi Tap's Arnold's Nelson To Lead Ad Division
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
A 27-year veteran of Arnold, he most recently served as managing direct ...