- Publicis Media's Spark Foundry Wins Facebook Parent Meta's Media Review
MAD, Steve McClellan - Tuesday, November 2, 2021
COMvergence estimates that the social media giant spent an estimated $742 milli ...
- Omelet Appoints Taslica To Head Production, Co-Lead New Unit
MAD, Todd Wasserman - Tuesday, November 2, 2021
Taslica will work alongside newly formed Omelet Assembly co-lead Florian Bodet ...
- McCann Worldgroup Taps O'Rorke For Global CFO Post
People on the Move, Steve McClellan - Tuesday, November 2, 2021
McCann Worldgroup has appointed Nicolina O’Rorke Global Chief Financial Officer. O’Rorke succeeds Ga ...
- Enthusiast Publisher Kalmbach Media Acquires Digital Agency, Increases Marketing Services
Publishers Daily, Tony Silber - Tuesday, November 2, 2021
The acquisition diversifies the company's portfolio, while expanding its ability to provi ...
- Major Shifts At Omnicom, Simm Named COO Of Parent Company
MAD, Steve McClellan - Monday, November 1, 2021
Omnicom has elevated Daryl Simm To COO at Omnicom Group, a n ...
- George Manas Promoted To Global CEO At OMD
MAD, Steve McClellan - Monday, November 1, 2021
Previously, Manas was Chief Media Officer OMD U.S. Those duties will n ...
- Mini Enlists Immigrants, First-Generation Americans To Create Rooftops
Marketing Daily, Tanya Gazdik - Monday, November 1, 2021
The commissioned custom art will be sold in the United States f ...
- For This Starcom Campaign, The Medium Is The Smell Of Bergamot, Orange And Lavender
MediaDailyNews, Joe Mandese - Tuesday, November 2, 2021
Starcom Monday broke a new "multi-sensory" out-of-home media campaign in major Briti ...
- Liquid+Arcade Promotes Two to Media Directors
People on the Move, Steve McClellan - Monday, November 1, 2021
Liquid+Arcade has promoted Rachel Newsom and Nate Reim to Media Directors. They' ...
- November Is National Impotence Month: Are You Vaccinated Yet?
MAD, Steve McClellan - Friday, October 29, 2021
Yes, COVID can render you impotent, according to a new PSA front ...
- Mediassociates Wins Cryptocurrency Account
MAD, Steve McClellan - Thursday, October 28, 2021
The agency has been retained by CompoSecure to lead the marketing laun ...
- GroupM, PR Units Spur Growth At WPP
Mediapsssst, Richard Whitman - Thursday, October 28, 2021
And the headcount for the company as a whole now matches wh ...
- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Digital News Daily, Colin Kirkland - Wednesday, October 27, 2021
While more attention leads to increased recall, shorter ads were more attention-efficie ...
- Cheil NA Taps Yoo To Lead New York Office, Global Media Services
MAD, Steve McClellan - Wednesday, October 27, 2021
In the latter role, Yoo is tasked with spearheading an overhaul ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- Havas Media Group UK To Give A 'Boost' To Startups
Mediapsssst, Richard Whitman - Wednesday, October 27, 2021
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resourc ...
- Dagli Elevated to Executive Creative Director At BSSP
People on the Move, Steve McClellan - Wednesday, October 27, 2021
San Francisco-based agency Butler, Shine, Stern and Partners has promoted Sinan Dag ...
- This Pizza Joint Is Very Selective About Who It Serves
MAD, Todd Wasserman - Tuesday, October 26, 2021
If you don't live in the gerrymandered 37th Congressional district in Texa ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Mediapsssst, Richard Whitman - Tuesday, October 26, 2021
The platform leverages anonymized transaction data held by banks, allowing brands ...
- Berman Promoted to Chief Creative Officer At McCann Health New York
People on the Move, Steve McClellan - Tuesday, October 26, 2021
McCann Health New York, part of IPG Health, has promoted Stephanie Berm ...
- Within Wins Digital Media AOR Duties For Rite Aid
MAD, Steve McClellan - Monday, October 25, 2021
The client spends an estimated $5 million on digital media annually, accordi ...
- GroupM, Hogarth Team On Addressable Content Offering
MAD, Steve McClellan - Monday, October 25, 2021
This practice combines the group's addressable media offering with Hogarth's content creati ...
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
MAD, Mark Penn - Monday, October 25, 2021
Assessing audience scope is critical before you launch into that Super Bo ...
- Friendly's Readies For New Chapter With New Agency
Mediapsssst, Richard Whitman - Monday, October 25, 2021
Earlier this year food marketing veteran Dave Ellis joined Friendly's as CM ...
- Twitch Streamers Bloodied In Apple TV 'Invasion' Stunt
MAD, Todd Wasserman - Friday, October 22, 2021
The stunt, created with Apple ad agency TBWA\Media Arts Lab, occurred ...
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
MAD, Steve McClellan - Friday, October 22, 2021
Study found most viewers would prefer to sit back and enjoy t ...
- Alfa Romeo Unveils First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
The creative aims to show how Alfa Romeo vehicles are designed, wi ...
- A&W Targets Math-Challenged Americans
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
Stories about the brand's issues with communicating its bigger burger size ha ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Mediapsssst, Richard Whitman - Friday, October 22, 2021
In the new report, Carat is ranked second followed by Mediabrands' ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenu ...