- Stagwell's Code And Theory Taps R/GA Veteran To Lead Its Brand Practice
Mediapsssst, Richard Whitman - Monday, July 26, 2021
Stef Hoffman joins as Group Director, head of brand strategy and ...
- Ogilvy Taps Casso For NA Strategy Role
People on the Move, Steve McClellan - Monday, July 26, 2021
Anibal Casso has been named Chief Strategy Officer for Ogilvy North Americ ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...
- MediaPost Names Best In Auto Marketing For 2020
Drive Time, Tanya Gazdik - Monday, July 26, 2021
For a sixth year, MediaPost is naming its picks for top automoti ...
- GroupM Exits Facebook Global Media Review
MAD, Steve McClellan - Friday, July 23, 2021
The review was launched in March shortly after the appointment of ...
- Nick Brien Joins Amobee As CEO
MAD, Steve McClellan - Friday, July 23, 2021
The former Dentsu International Americas CEO succeeds Sambra Natarajan who will n ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2 ...
- Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Only 14% of ad execs believe the industry's standard for handling med ...
- Omnicom's Wren Re-ups For Another 3 Years
Mediapsssst, Richard Whitman - Friday, July 23, 2021
The holding company's longtime Chairman-CEO has just signed a new three-year employme ...
- Omnicom Media Group UK Appoints Henry Rowe Chief Digital Officer
People on the Move, Steve McClellan - Friday, July 23, 2021
Omnicom Media Group UK has made two senior hires to further strength ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- Principles Vs. Principals: How Digital Platforms Have Shifted Liability
RTBlog, Joe Mandese - Monday, July 26, 2021
GroupM's decision to pull out of the review for Facebook's account she ...
- You & Mr. Jones Media Taps Hearts & Science, MightyHive Vets for Senior Roles
MAD, Steve McClellan - Thursday, July 22, 2021
New York-based Jess Nachtigall is joining the unit as associate partner. S ...
- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- Prudential Financial Brings Back 'The Rock'
Marketing Daily, Tanya Gazdik - Friday, July 23, 2021
The move marks a renewed emphasis on the company's "Rock solid" financi ...
- GroupM Unfriends Facebook Review
MediaDailyNews, Joe Mandese - Friday, July 23, 2021
Onerous risk and liability of terms cited. ...
- IPG Growth Soars In Q2 As It Sharply Upgrades Outlook For The Full Year
MAD, Steve McClellan - Wednesday, July 21, 2021
The company surpassed analyst's expectations and Wall Street sent its stock ...
- OMD Is The Global Billings Leader For No-Growth 2020
MAD, Amy Corr - Wednesday, July 21, 2021
That's according to the latest COMvergence global billings rankings report which fou ...
- Publicis Groupe Rebounds Sharply In Q2, Poised For Full-Year Recovery
MAD, Steve McClellan - Thursday, July 22, 2021
The company has upgraded its full-year performance guidance and expects to ful ...
- Chicago-based Soulsight Opens Offices in New York And Los Angeles
Mediapsssst, Richard Whitman - Wednesday, July 21, 2021
The west coast office will service clients like Nike, Central Garden &am ...
- Grey NY Adds Two Senior Creatives
People on the Move, Steve McClellan - Wednesday, July 21, 2021
Grey has added two senior creative positions in New York. Sara Worthingt ...
- Say Goodbye To The Agency Pitch Treadmill
MAD, Yasmena Depko - Tuesday, July 20, 2021
The era of big pitches every couple of years is coming ...
- Omnicom Returns To Growth In The Second Quarter
MAD, Steve McClellan - Tuesday, July 20, 2021
Company CEO John Wren predicted that the company would return to sustain ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion f ...
- UM Privacy Chief Arielle Garcia, Others, Inducted Into AAF's 2021 Hall Of Achievement
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Arielle Garcia is among the 2021 inductees to the American Advertising Federation ...
- Glass Lewis Gives A Thumbs Up To The Proposed MDC Partners Merger
Mediapsssst, Richard Whitman - Tuesday, July 20, 2021
It's the second big proxy advisory firm to weigh in this we ...
- Secrets SEO Agencies Won't Tell You
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 20, 2021
There's a chance brands don't get the most out of search agen ...
- Cue The Harp: Ogilvy Wins New York Philharmonic Account
MAD, Steve McClellan - Monday, July 19, 2021
The WPP agency will be responsible for developing a new brand platfor ...
- Miller Promoted to U.S. President At The Community
MAD, Steve McClellan - Monday, July 19, 2021
Miller will oversee most US accounts, including Amazon, Constellation Brands, Mondelez, Norwegi ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyei ...