ScienceMagic.Inc, selected Gabriela Scardaccione as Global Chief Creative Officer.
She will work closely with the company’s Science, Magic and Experience teams in London and New York and help develop its brand and talent business.
Scardaccione reports to CEO David Pemsel.
Previously, she worked at Mother for 21 years, most recently as Mother Family’s global creative director. While there, she founded founded Madre, the Mother Latin American office in Buenos Aires.
In her new role, Scardaccione will play support ScienceMagic.Inc’s expansion of its strategic goals, as well as lead the creative team.
ScienceMagic.Inc Chief Executive Officer David Pemsel said Scardaccione “understands community better than anyone and has a deep sense of purpose in all her work. Her ability to cut through and create work that makes real positive change is powerful and exceptionally relevant as the world changes and Web3.0 creates unfathomable change.”
Scardaccione called her appointment a "key moment" in the agency's history.
ScienceMagic.Inc's clients include Tiffany & Co., depop, Versace, Canada Goose and Max Mara.