- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventi ...
- WPP Opens Newly Renovated Milan Campus
Mediapsssst, Richard Whitman - Wednesday, September 22, 2021
The new facility consolidates 35 agencies and 2,000 staffers previously at ni ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly a ...
- Truth's New Vape Product Is Smooth, Satisfying And Depressing
MAD, Todd Wasserman - Tuesday, September 21, 2021
Decades ago smoking foes referred to cigarettes as cancer sticks. Now Tru ...
- Starcom Is First Half's Global Pitch King
MAD, Steve McClellan - Tuesday, September 21, 2021
That's according to agency tracker COMvergence, which is out with a n ...
- Marketing Talent Platform WorkReduce Taps Tobaccowala, Browning For Board Roles
Mediapsssst, Richard Whitman - Tuesday, September 21, 2021
And Michael Haight and Adam Warburton have joined the executive team ...
- Dentsu Veteran Jackson Takes Brand Director Role At Camp + King
People on the Move, Steve McClellan - Tuesday, September 21, 2021
Camp + King has appointed E.B. Jackson brand director in the agency&rsquo ...
- Omnicom Wins Consolidated Global Mercedes-Benz Marketing Account
MAD, Steve McClellan - Monday, September 20, 2021
As part of its effort to win the account Omnicom is creati ...
- Ad Groups Defend MRC, Call Accreditation Relevant And Critical To Effective Measurement
MAD, Steve McClellan - Monday, September 20, 2021
The support came after the Media Rating Council suspended Nielsen's accreditation, whi ...
- WPP's Blue State Ratifies First Union Contract
Mediapsssst, Richard Whitman - Monday, September 20, 2021
Provisions in the newly signed contract include just cause termination, clarification ...
- Huge Bolsters C-Suite
People on the Move, Steve McClellan - Monday, September 20, 2021
Interpublic agency Huge has appointed Lisa De Bonis Global Chief Experience Office ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- FCB, Ogilvy and McCann Cited As Most Creative North American Agencies
Mediapsssst, Richard Whitman - Friday, September 17, 2021
That's according to the latest Cannes Lions Creativity Report, which recognizes t ...
- DDB NY Appoints Bisher Chief Creative Officer
People on the Move, Steve McClellan - Friday, September 17, 2021
DDB has appointed Mat Bisher Chief Creative Officer, DDB NY to lead creative tea ...
- Why Media Planning Belongs In Creative Agencies
MAD, Timothée Belanger - Thursday, September 16, 2021
Controlling media planning allows agencies to build communication strategy as well ...
- Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
MAD, Steve McClellan - Thursday, September 16, 2021
The agency, which worked for pharma company Purdue, argues in a motion-to-dismi ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences witho ...
- Skona Adds GM, Business Director
People on the Move, Steve McClellan - Thursday, September 16, 2021
Ad agency Sköna, has promoted Anna Andersson to general manager at t ...
- Commercial Frequency Really Wears Me Out!
MAD, Zach Rosenberg - Wednesday, September 15, 2021
I don't hear much about commercial wear out as much as ...
- Nike's 'You Can't Stop Us' From W+K Wins Outstanding Commercial Emmy
MAD, Steve McClellan - Wednesday, September 15, 2021
The spot, which also picked up the Grand Prix in the fi ...
- Stagwell Merges Assembly And ForwardPMX
MAD, Steve McClellan - Wednesday, September 15, 2021
Assembly will be led by current ForwardPMX Global CEO, James Townsend, w ...
- Are We Prepared For Artificial Intelligence In The Advertising World?
MAD, Veronica Millan - Tuesday, September 14, 2021
In the last few years, we've seen the explosion of machine learni ...
- Connelly Partners Launches Health Practice, Taps Piotrowski To Lead It
Mediapsssst, Richard Whitman - Tuesday, September 14, 2021
The agency says that CP Health will work with clients through ...
- Tunnl Taps Wunderman Thompson Exec For Chief Product Officer Role
People on the Move, Steve McClellan - Tuesday, September 14, 2021
Audience identification and segmentation platform Tunnl has named Vinita Srivastava as i ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- Brady, Bundchen 'Are In' For New FTX Campaign
MAD, Todd Wasserman - Monday, September 13, 2021
The anchor ad shows Brady calling around and asking the question "A ...
- How Back-To-School Shopping Patterns Are Shifting This Year
Mediapsssst, Richard Whitman - Monday, September 13, 2021
For one thing, BTS shopping started earlier this year according to sta ...
- Meet MuteSix And its Direct-To-Consumer Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
MuteSix, a performance marketing agency created in 2014 and acquired by Dent ...
- Carat Taps Essence's Chapman For U.K. CEO Role
MAD, Steve McClellan - Friday, September 10, 2021
Chapman's appointment comes just days after word that Dentsu's CEO for t ...
- Second Generation Takes Creative Helm At Laughlin Constable
MAD, Steve McClellan - Friday, September 10, 2021
Jon and Pat Laughlin, sons of Founder Steve Laughlin have been nam ...