- Seven Tips for the Newly Virtual Agency
MAD, Jeff Sweat - Tuesday, March 31, 2020
The value of an agency comes from the collision of ideas th ...
- Horizon Brings Company Culture To Home Offices With New Online Hub
MAD, Larissa Faw - Tuesday, March 31, 2020
The new portal is designed to serve as a community gathering for ...
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
MAD, Steve McClellan - Monday, March 30, 2020
Report finds 60% of consumers are less inclined to use a produ ...
- Publicis Groupe Accelerates Marcel Rollout Schedule
MAD, Larissa Faw - Monday, March 30, 2020
The Groupe will introduce the version currently being piloted in the U ...
- Agency Founder Alan Gross Dies At 79
MAD, Steve McClellan - Monday, March 30, 2020
Alan Gross, who founded Gross Townsend Frank Hoffman, now Grey Healthcare Grou ...
- Cannes Lions Wants To Hear Your Inspiring COVID-19 Marketing Story
Mediapsssst, Richard Whitman - Monday, March 30, 2020
The group is collecting stories of how agencies and marketers are respondi ...
- GroupM Sees Paid Search, SEO Performance Improving
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2020
In an unexpected move, GroupM sees demand for SEO rapidly increasing ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the ba ...
- Welcome Aboard, See You In Three Months (Maybe)
MAD, Larissa Faw - Friday, March 27, 2020
The pandemic hasn't stopped agencies from hiring new employees but it h ...
- Seer Interactive Aiding Staff Family Members Who've Taken Pay Hit
MAD, Larissa Faw - Friday, March 27, 2020
The agency plans to give every employee $1,500 to pass along ...
- Agencies Release Free COVID-19 Open-Source Assets
MAD, Larissa Faw - Friday, March 27, 2020
For example, Anomaly has developed a series of easy-to-download campaign assets f ...
- PMG Adds Communications Leader
People on the Move, Larissa Faw - Sunday, March 29, 2020
Pavone Marketing Group (PMG) is hiring Lisa Corry-Godby as integrated communications direct ...
- Rhode Island Census Count Campaign Alters Course Amid Pandemic
MAD, Larissa Faw - Thursday, March 26, 2020
In-person visits are out as ad agency Nail Communications added a "digit ...
- Magna's Revised U.S. Ad Spend Forecast: Down 2.8% This Year, Up 2.5% Next Year
MAD, Steve McClellan - Thursday, March 26, 2020
The IPG intelligence arm sees a "V-Shaped" U.S. ad market recovery fr ...
- Agency Accelerator Backs New Home Health eCommerce Site
MAD, Steve McClellan - Wednesday, March 25, 2020
The accelerator, SheScales, is part of Portland, OR-based Rain the Growth Agen ...
- Omnicom's Wren 'Confident' Group Will Weather Crisis
Mediapsssst, Richard Whitman - Wednesday, March 25, 2020
The company issued an update today noting it has billions of dolla ...
- Survey Analyzes Agency Team Morale, Challenges, Future Business
Performance Marketing Insider, Laurie Sullivan - Thursday, March 26, 2020
The most challenging aspects of remote work include communication and collaboration wi ...
- Agencies Rally To Support Their Home Cities
MAD, Larissa Faw - Tuesday, March 24, 2020
Efforts include a gift card site to support restaurants and donations ...
- WT Creative Jumps To Code + Theory
People on the Move, Larissa Faw - Tuesday, March 24, 2020
Stagwell Group’s Code and Theory (C+T) has appointed Amy Carvajal as t ...
- Publicis Groupe Cuts Freelance, Other Outsourced Work
MAD, Larissa Faw - Monday, March 23, 2020
CEO Sadoun tells staffers to leverage the company's "Power of One" mod ...
- Message Received: Most Americans Are Now Concerned About COVID-19
MAD, Larissa Faw - Monday, March 23, 2020
The latest findings from a Sterling-Rice Group tracking study reveal dramatic lifesty ...
- Why Industry Awards Matter
MAD, Zach Rosenberg - Monday, March 23, 2020
The validity of award programs has come into question for as lo ...
- 4As Research: Consumers Want Reassuring Brand Messages About COVID-19
MediaDailyNews, Wayne Friedman - Monday, March 23, 2020
A 4As survey found 40% of respondents want to know what bran ...
- Six Degrees Of Social Distancing
Mediapsssst, Richard Whitman - Monday, March 23, 2020
McCann and actor Kevin Bacon teamed to create a social-media campaign ...
- Agency Offers Free Web Hosting During Crisis
Digital News Daily, Ray Schultz - Monday, March 23, 2020
Digital Resource is offering free web and chat services for 60 da ...
- How Agencies Are Boosting Morale, Camaraderie In WFH Mode
MAD, Larissa Faw - Friday, March 20, 2020
A new kind of intimacy is blossoming as employees get a pe ...
- Kraft Heinz To Review Its Global Media Assignment
MAD, Steve McClellan - Friday, March 20, 2020
Starcom is the primary incumbent. The company's media expenditures last year total ...
- Channel Factory Adds Senior Staff
People on the Move, Steve McClellan - Friday, March 20, 2020
Channel Factory, the Los Angeles-based advertising tech agency that specializes in buyi ...
- 50,000feet Takes Big Picture View Of NYC, Expands There
MAD, Steve McClellan - Thursday, March 19, 2020
The Chicago-based agency has forged a strategic alliance with the Carbone Smol ...
- Agency Launches Campaign In Support Of Mom Influencers
MAD, Larissa Faw - Thursday, March 19, 2020
Many of those influencers have been hurt financially because brands are canceli ...