Agencies are lending their talents and resources to help make a difference in the COVID-19 pandemic with the release of open source assets.
MullenLowe is launching a public-facing version of its proprietary conversation-analysis tool, Speedbag, to help industry professionals navigate this new landscape.
The tool parses the social conversation around COVID-19 as it relates to key sectors, including alcohol, automotive, construction, finance, grocery, health and wellness, healthcare, the U.S. military, QSR, technology and travel. New categories are being added on an ongoing basis.
In addition, the agency’s downloadable brand action template and guidelines are designed to inform in-depth discussion of the COVID-19 crisis and build messaging strategies that “size down” a marketing challenge into phases. The guide has helped the agency quickly brief creative teams to think about creative solutions using insights at each stage of impact of the pandemic.
These free posters and animations are intended to sit alongside any official public messaging, such as encouraging the public to stay at home and to support frontline workers.
Brazilian branding consultancy GAD has created the “Your Brand Also Stays at Home” template, offering brands a simple way to tweak their logo to reflect working remotely in light of the COVID-19 crisis.
This free, open-source image features the outline of a house that brands can customize by inserting their logo into the interior. The picture also comes with the hashtag #stayhome, available in English, Portuguese and Spanish.
The idea is to move beyond hashtags and slogans to offer the visual representation of a company logo that is often more recognizable. This way, any company, from any size and nationality, can emphasize its commitment to the social distancing cause.
With COVID-19 bringing in-person experiences to a halt, experiential agency CSM Sport & Entertainment is partnering with event planner The Vendry to launch the Experience Good platform specifically for industry peers to share their thoughts during this uncertain time.
The concept originally started as a social-media campaign but has evolved to become a digital forum where everyone is invited to contribute thought-leadership pieces about challenges and possibilities as the industry emerges from this pandemic. Current articles include virtual marathons and digitizing the fashion runway for at-home viewers.