- Party City Selects 22Squared As Media AOR
Accounts on the Move, Fern Siegel - Monday, April 17, 2023
Party City is the largest retailer of party goods in North Amer ...
- McCann Worldgroup Taps Brown For New Audience Planning, Strategic Growth Role
MAD, Steve McClellan - Monday, April 17, 2023
Brown moves to McCann Worldgroup from sibling IPG agency Universal McCann (UM ...
- S4 Capital Discloses Sorrell Tumor Treatment
MAD, Steve McClellan - Monday, April 17, 2023
Today's filing did not describe Sorrell as having cancer of any kin ...
- Horizon Scores The NFL: Includes All Paid Media, Plus 'Owned Asset Optimization'
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
"We will also lead the NFL footprint global expansion and will wo ...
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
As part of its transition to more of a strategy consulting practic ...
- Newfront Creator Digitas Is No Longer Part Of It
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2023
Fifteen years after conceiving it, Digitas is no longer part of t ...
- WPP Open X Taps Former CP+B CEO Keller To Oversee Creative
Mediapsssst, Richard Whitman - Monday, April 17, 2023
Keller joins from Facebook parent Meta where he was most recently vi ...
- Gut Taps Twitter Next Veteran To Be Its First Chief Global Content Officer
People on the Move, Steve McClellan - Monday, April 17, 2023
Global independent creative network Gut has appointed Pedro Porto, the former Direct ...
- Stagwell Unveils New 'Studio Model' Luxury-Focused Agency
MAD, Steve McClellan - Friday, April 14, 2023
Studio Cadeaux will serve clients in the fashion, beauty and luxury categori ...
- Salient Global Agrees To Acquire Agency Candor
MAD, Steve McClellan - Monday, April 17, 2023
The agency was founded in 2012 by CEO Karen Wicker and ...
- Ram Takes Jab At 'Guinea Pig' Consumers
Marketing Daily, Tanya Gazdik - Saturday, April 15, 2023
"Why get there first when you can get it right?" Ram's Je ...
- Dentsu Finds Consumer Awareness Of Web3 Growing, Confusion About What It Is
MediaDailyNews, Joe Mandese - Friday, April 14, 2023
The findings, based on a study of 3,000 consumers in Japan, sho ...
- Maloney Heads Cramer-Krasselt's Newly Revamped Strategy Division
People on the Move, Fern Siegel - Thursday, April 13, 2023
Previously, she was head of strategy at VSA Partners' Chicago headquarters. ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...
- Edward Meyer Longtime CEO At Grey Global Group Dies At 96
MAD, Steve McClellan - Wednesday, April 12, 2023
In 1956 he joined Grey Advertising the predecessor to Grey Global Grou ...
- Kia Shows Compact SUV's Capabilities
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
In ad, father and daughter's trip in a Kia Seltos reflects "unexpect ...
- W+K's Hoffman To Receive Lion Of St. Mark Award At This Year's Cannes Lions Festival
Mediapsssst, Richard Whitman - Wednesday, April 12, 2023
The award recognizes a lifetime of service to creativity. Hoffman, W+K's Chi ...
- Rich Tu Returns To Sunday Afternoon
People on the Move, Steve McClellan - Wednesday, April 12, 2023
Minority owned creative studio and artist rep agency Sunday Afternoon has hired award-winni ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- Virtual Reality Therapies Appoints Cheil UK Lead Strategic-Creative Agency
MAD, Fern Siegel - Tuesday, April 11, 2023
The goal is to make the company's innovative VR techniques available ...
- Nadgar Named U.S. Strategy Head At EssenceMediacom
MAD, Steve McClellan - Tuesday, April 11, 2023
She succeeds Anush Prabhu, who was recently named Global Chief Strategy Office ...
- Gapinske Upped To President At Boston Agency HeyLet'sGo!
MAD, Steve McClellan - Tuesday, April 11, 2023
Prior to joining the agency, Gapinske served at Sleek Machine, Allen &am ...
- New Definition of Value Goes Beyond Discounting
MAD, Allysun Lundy - Tuesday, April 11, 2023
To stand out, brands need to stop teaching shoppers to buy on ...
- Stagwell's Assembly Adds Regional CEOs
MAD, Steve McClellan - Tuesday, April 11, 2023
Valerie Davis will continue to lead the North America region, now ...
- Toyota Debuts Campaigns for Prius, Prius Prime, Corolla Cross Hybrid
Marketing Daily, Tanya Gazdik - Tuesday, April 11, 2023
Corolla Cross Hybrid sales expected to be about 50% multicultural while Pri ...
- Stagwell's Latest Marketing Cloud Product Designed To Optimize Content Performance
Mediapsssst, Richard Whitman - Tuesday, April 11, 2023
The "SmartAssets" platform was developed by employees of Locaria, a multilingual conte ...
- London Alley Adds Krasselt As Creative Director
People on the Move, Fern Siegel - Tuesday, April 11, 2023
"I just want to be a Swiss-army knife creative for London All ...
- KKR Buys Minority Stake in WPP's FGS Global
MAD, Steve McClellan - Tuesday, April 11, 2023
The transaction values FGS Global at $1.425 billion. It is expected ...
- Veteran Media Beat Reporter Jack Feuer Dies At 71
Marketing Daily, Tanya Gazdik - Monday, April 10, 2023
Feuer, who was most recently editorial director at UCLA, influenced multitudes ...
- Giant Spoon Conceives Giant Ball For AT&T
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
The agency's two-day "Game Ball Experience" pop-ups in Los Angeles and Mia ...