• by Tanya Gazdik , June 21, 2023

Hyundai Motor America is using the Cannes Lions International Festival of Creativity to unveil an effort that focuses on its commitment to social responsibility.

The new campaign and immersive exhibit features a partnership between Hyundai and Dow Jones’ The Trust. The effort plays up the automaker’s investment in mobility services and new technology.

The Trust, the creative content studio which produces content for partners of The Wall Street Journal, Barron’s, and MarketWatch, partnered with the creative digital experience agency Active Theory.

Tony and Grammy Award-winning actor and singer Leslie Odom Jr. is the host of the “Miles That Define Us” campaign and will be a mainstay throughout the series of short documentary-style films and engaging narratives.

The first film tells real-life stories of individuals facing modern mobility challenges and demonstrates how Hyundai's  technologies prioritize environmental responsibility and enhance the quality of life for countless individuals.

Accompanying the film is an immersive exhibit at Journal House, which is also available to the public, created by The Trust in collaboration with Active Theory, a creative digital experiences agency.

The exhibit offers a multi-sensory 360° storytelling adventure, showcasing how Hyundai's product innovations are improving lives today and in the future.