- Cannes Combats Ad Industry Ageism, Unveils Senior Lions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
"By today's advertising practices, all these people would be without jobs," t ...
- I'll Take an AI-Generated Press Release And Blog Post To Go, Please
Mediapsssst, Richard Whitman - Wednesday, March 8, 2023
A new capability being added to Stagwell's Marketing Cloud tool PRophet c ...
- AbelsonTaylor Taps Zigulich As SVP, Integrated Content
People on the Move, Fern Siegel - Wednesday, March 8, 2023
Serving in a new post, Zigulich is charged with growing the profitabili ...
- Mindshare U.S. CEO Amanda Richman Abruptly Departs
MAD, Steve McClellan - Tuesday, March 7, 2023
Richman assumed the Mindshare role in April 2021 after serving for near ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- Performance Vs. Performative, Working Media Vs. Ad Tech
Performance Marketing Insider, Joe Mandese - Wednesday, March 8, 2023
Whatever the specific drivers are, brands seem to all be moving ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW Experience
Digital News Daily, Colin Kirkland - Monday, March 6, 2023
To bridge the gap between the virtual and physical world, The Pl ...
- Wunderman Thompson Creates New Commerce & Tech Group
MAD, Steve McClellan - Monday, March 6, 2023
It's called Wunderman Thompson Commerce & Technology and it combines Gorilla Grou ...
- Dodge Enlists Influencers For Hornet Campaign
Marketing Daily, Tanya Gazdik - Monday, March 6, 2023
Some of the influencers appear in the final broadcast spot and soci ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
The first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- Rossi Tapped As Creative Partner, Group Of Humans
People on the Move, Fern Siegel - Monday, March 6, 2023
Rossi will lead various clients, including Lego, Gates Ventures and Logitech. ...
- Rain The Growth Agency Ups Yesayian To Chief Strategy Officer
MAD, Fern Siegel - Friday, March 3, 2023
Serving as Chief Digital Officer since 2021, Yesayian will also lead t ...
- Cadillac Adds To 'Audacity' Creative
Marketing Daily, Tanya Gazdik - Sunday, March 5, 2023
The spot honors the "entrepreneurial drive" of a Detroit family-owned-and-operated Cadillac dealershi ...
- BBH USA Takes On Florida's 'Don't Say Gay' Bill With Pro Bono Project
Mediapsssst, Richard Whitman - Friday, March 3, 2023
The agency teamed with a group at Miami's Alliance For LGBTQ You ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Ogilvy New York Selects Price As President, De Blois Upped To COO Ogilvy North America
MAD, Fern Siegel - Thursday, March 2, 2023
Both will report directly to Devika Bulchandani, Global CEO of Ogilvy. ...
- Stagwell's Penn: 'We're Too Big To Ignore In The Marketplace'
Mediapsssst, Richard Whitman - Thursday, March 2, 2023
Penn reaffirmed the company's long-term goal of 10% to 12% organic grow ...
- Musicnotes Selects Planet Propaganda As First Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, March 1, 2023
A new brand platform and identity, including an integrated ad campaign, a ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Cashmere Names Dattalo EVP, Executive Creative Director
People on the Move, Fern Siegel - Wednesday, March 1, 2023
Dattalo will lead creative efforts for Taco Bell, Google, Budweiser and Disne ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Havas Media Vet Jason Kanefsky Moves On
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
After 30 years with the agency, Kanefsky is forming his own adviso ...
- In-Housing Company Oliver Unveils Diversity-Focused Unit InKroud
Mediapsssst, Richard Whitman - Tuesday, February 28, 2023
According to the company the unit was created in response to Oliv ...
- Dagger Hires Hatfield As SVP, Account Management
People on the Move, Fern Siegel - Wednesday, March 1, 2023
A 20-year agency vet, Hatfield previously held chief client officer roles ...
- Manebrea Selects BMB As Creative Partner, New Work Expected This Spring
Accounts on the Move, Fern Siegel - Monday, February 27, 2023
Founded in Biella in 1846, Manebrea is the oldest active brewery ...
- IPG's McCann Taps Campopiano For Dual Creative Role
MAD, Steve McClellan - Monday, February 27, 2023
Campopiano most recently served as Worldwide Chief Creative Officer at Grey, whe ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- R/GA Promotes Rolfe To Chair, Names Forbes Interim CEO
MAD, Joe Mandese - Monday, February 27, 2023
The appointments follow former Global CEO Sean Lyons' departure for Accenture S ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTV
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
The new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites Worldwide
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2023
GroupM this morning announced a deal utilizing a nonprofit organization to v ...