- Toyota Launches Feel-Good Holiday Effort
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2022
Toyota is partnering with National Center for Families Learning and Kids ...
- VideoAmp Inks 'Clean Room' Deal With Disney Advertising, Touts Better Cross-Screen Measurement
Television News Daily, Wayne Friedman - Thursday, December 1, 2022
Building on its deal with Disney Advertising, VideoAmp will gain access ...
- Health Agency SOLVE(D) Opens In Europe, Supports Data-Driven Marketing
MAD, Fern Siegel - Wednesday, November 30, 2022
The new London-based outpost will cover the U.K., Germany, France and Spai ...
- Campbell Ewald Names Its First Female CEO In 112 Years
MAD, Steve McClellan - Wednesday, November 30, 2022
Kari Shimmel, who was previously Chief Strategy Officer at the agency, succee ...
- FTD Shows It's More Than Flowers In Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2022
Creative shows how the brand can make gift-giving simpler, with examples f ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- All The Newsy Fit For Advertising: NewsGuard Releases TV News Risk Ratings
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, whi ...
- Colle McVoy Produces 'Incredible' Campaign For Children's Health
MAD, Fern Siegel - Tuesday, November 29, 2022
The centerpiece spot showcases the range of technology and care at Children ...
- Giant Spoon Names Noel Cottrell Partner, Creative Chair
MAD, Steve McClellan - Tuesday, November 29, 2022
The addition of Cottrell signals Giant Spoon's intent to compete for larg ...
- Mindshare Named Media Agency, GroupM Holding Company Of The Year
MediaDailyNews, The Editor - Wednesday, November 30, 2022
MediaPost has selected GroupM as its holding company, and its Mindshare un ...
- Hanson Dodge Taps Pope For New Assoc. Media Director Role
People on the Move, Steve McClellan - Tuesday, November 29, 2022
Milwaukee-based Hanson Dodge has hired Maggie Pope in the new role ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- McKinney Names 2 Group Client Directors To Reflect Agency Growth
MAD, Fern Siegel - Monday, November 28, 2022
The creative agency adds to its ranks. It also debuted McKinney Healt ...
- House 337 Debuts Social-First Practice, Campaigns Created In Real Time
MAD, Fern Siegel - Monday, November 28, 2022
House 337 is launching a new unit - Native Social & Conte ...
- Paradise Advertising & Marketing Ups Rudy Webb To President
People on the Move, Fern Siegel - Monday, November 28, 2022
Webb will ensure the agency contributes to DEI, sustainable and regenerative touri ...
- Goat Hires Ogilvy Veteran Serra To Oversee U.S. Operations
Mediapsssst, Richard Whitman - Friday, November 25, 2022
Since opening its New York hub in 2018, the seven-year-old influencer marketi ...
- Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards
RTBlog, Joe Mandese - Monday, November 28, 2022
On the eve of announcing this year's winners, I'd like to sha ...
- Interpublic's R/GA Shuttering Its New York, San Francisco Offices
MAD, Steve McClellan - Wednesday, November 23, 2022
The moves are part of a broader restructuring that the agency ...
- Argonaut Bids Farewell To San Francisco's Avalon Ballroom
Mediapsssst, Richard Whitman - Wednesday, November 23, 2022
The agency hosted a farewell bash last week at the city's icon ...
- We Are Social,The Narrative Group Merge To Enhance Social Practices And Bolster U.S. Presence
MAD, Fern Siegel - Tuesday, November 22, 2022
The merger, effective Jan. 1, is singular. It is not a consolidatio ...
- 'Best Of Bullmore' Archive Honors Long-Time WPP Executive
Mediapsssst, Richard Whitman - Tuesday, November 22, 2022
The new site distills the career of Jeremy Bullmore, which has spann ...
- SMI: Market Data Implies 'Normalization,' Not Necessarily Recession
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2022
The analysis also reveals declines of deceleration for most major media wi ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And Data
Mediapsssst, Richard Whitman - Monday, November 21, 2022
According to the agency Jursa will work with clients such as MassMutua ...
- Publicis Groupe Boosts Commerce Offering With Acquisition of VIVnetworks
MAD, Steve McClellan - Friday, November 18, 2022
VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, C ...
- Is WPP's Comprehensive Partnership With Walgreens Boots Alliance Coming To A Close?
Mediapsssst, Richard Whitman - Friday, November 18, 2022
The holding company was appointed overall marketing partner in 2017, a de ...
- 20% Of Media Buyers Report Investing In The Metaverse
Digital News Daily, Karlene Lukovitz - Friday, November 18, 2022
The 44% of media buyers not even considering such investments cite t ...
- MullenLowe's Leikikh Adds IPG Role Overseeing Agencies Across The U.S.
MAD, Steve McClellan - Thursday, November 17, 2022
Leikikh remains chairman of MullenLowe and is succeeded in the CEO ro ...
- MullenLowe Group Names Kristen Cavallo Global CEO
MAD, Fern Siegel - Thursday, November 17, 2022
In addition to MullenLowe, Cavallo continues as CEO at The Martin Agenc ...
- Havas Group Acquires Bastion Brands
MAD, Steve McClellan - Wednesday, November 16, 2022
The agency, which has been a strategic partner of HH&Y since 201 ...
- McCann Worldgroup Names Kobzev Global Chief Communications Officer
MAD, Steve McClellan - Wednesday, November 16, 2022
Kobzev, an industry veteran of nearly two decades has most recently serv ...