Tag results for "agency"
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris WeilNBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- ANA Finds Commissions Persist, More For Media Than Other ServicesMedia planning/buying ironically also achieved the highest satisfaction levels among clients f ...
- Ten Years After, Local Media Shop Embodies Sandy HookWhen Mediassociates moved to the hamlet months before the tragedy, it h ...
- MMGY Global Acquires Origin Agency To Strengthen Outdoor ExpertiseThe deal is a diversification move, boosting its services as well ...
- Agencies Give Back While Showing Off Their Creative ChopsIt's the season of giving and every year ad agencies find ti ...
- IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run ItThe platform, dubbed Huge Moves is said to be editorially independent fr ...
- Hormel Bacon Spot Unites Families During Christmas 'Fight'BBDO MLPS positions Black Label Bacon as a holiday peacemaker. ...
- Heineken Develops Attention Measurement Campaign With Teads And DentsuHeineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- PlayStation 5 Takes A 'Shot' In Latest Ad IterationCreated by adam&eveNYC, the spot lets viewers feel they are participating ...
- Google Apologizes For Ad Manager Outage, Raising Questions On DependencyGoogle apologized last week for the "inconvenience" it caused online publishers wh ...
- 'Response Time Matters' Campaign Acts As Health Alert For FirefightersDenver creative agency Cactus, along with the advocacy group DetecTother, fashioned ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Social Agency The Fifth Adds Two Senior Executives In U.S. Expansion BidThe UK-based News Corp.-owned agency has added TikTok veteran Subin Kim ...
- Mother Taps Davis-Lyons For NY CCO PostIndependent creative agency Mother has appointed Oriel Davis-Lyons Chief Creative Officer f ...
- Disney+ Launches Ad Option With More Than 100 AdvertisersAll major media agency groups have been active for the Disney+ ...
- Nature's Bounty Selects Terri & Sandy As AORThe agency will handle creative and strategic marketing duties for the 50-year-o ...
- Constant Contact Works With Media Consultants And ShipStation To Drive EmailMedia Consultants offers what it says is an affordable way for bran ...
- Huge Co-Founder Shapiro Unveils New Agency Focused On SustainabilityInitial clients of the New York-based agency include Google, Post Consumer Brand ...
- Digitas Ups Barnes To Head Of DesignDigitas, part of Publicis Groupe, has announced the elevation of Kiser Barn ...
- Samsung: Users 'On The Fence' Will Love Galaxy 4 PhonesTwo spots, "Attention" and "Grass is Greener" highlight the company's appeal. Samsung ...
- mSix&Partners Lands China's OnePlus For North AmericaAccording to the agency the new assignment reflects OnePlus' ambitions to expa ...
- Fogaca Joins Dentsu Creative As U.S. CEOHe succeeds Jon Dupuis and reports to Global Chief Creative Officer Fr ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%These are among the interesting sidebars to come out of Magna a ...
- Michael 'Dooglass' Teams With Publicis To Wish Everyone A Vaccinated New YearThe actor makes a cameo in the agency's holiday video to promo ...
- Michael Douglas Appears In Publicis Groupe Holiday Video, Which Takes A Serious PivotThe video retains some humor but tackles the serious subject of canc ...
- Reach Agency Adds 2 Executives To Meet Client DemandsChloe Mays has been named associate director of influencer marketing. ...
- Cameron's Coffee Pours 'Never Bitter' Ad, Pushes Simple GoodnessOne of the fastest-growing specialty coffee brands in the Midwest, it reli ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different BasesThis year's retail media ad-spending estimates range from $39 billion at Zeni ...
- AbelsonTaylor Taps Rebecca Visconti As VP, Marketing IntelligenceVisconti is charged with optimizing the impact of client marketing campaigns. ...
- Pacific Foods Names Little & Company Lead Creative AgencyNew work is expected to break in August 2023. ...
