- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Mediapsssst, Richard Whitman - Tuesday, March 21, 2023
The Michelob Ultra campaign is credited with helping to make the U. ...
- Programmatic DOOH From The Media Buyer's Perspective
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
As Programmatic technology continues to take shape and plays a more pivot ...
- Talon Acquires Novus Media's Canadian OOH Operation
MAD, Steve McClellan - Monday, March 20, 2023
This acquisition expands Talon's North America footprint and is the latest st ...
- Coca-Cola Creates AI Platform That Lets People Use Its Visual Assets To Create Works Of Art
MAD, Steve McClellan - Monday, March 20, 2023
According to Coca-Cola it is the first company to use the late ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- Big Day Agency Has One, Wins Tenable Account
Mediapsssst, Richard Whitman - Monday, March 20, 2023
The San Diego agency will handle campaign and branding work for t ...
- Havas Alum Zahraie Joins The Considered As CXO
People on the Move, Steve McClellan - Monday, March 20, 2023
Healthcare marketing agency The Considered has appointed Bam Zahraie as Chief Experien ...
- Santa Rita 120 Awards Creative Account To TBWA\Dublin
Accounts on the Move, Fern Siegel - Friday, March 17, 2023
The partnership is expected to increase the wine's global reputation. ...
- DemandLab Debuts B2B Measurement, Attribution Tool
Email Marketing Daily, Ray Schultz - Monday, March 20, 2023
The tool from B2B digital marketing agency DemandLab enables large brands ...
- Loy Takes Reins As Chief Growth Officer For FKA
MAD, Fern Siegel - Friday, March 17, 2023
In her new post, Loy will lead all new business strategies f ...
- Agency Gut Opens In Amsterdam, Its First European Outpost
MAD, Steve McClellan - Friday, March 17, 2023
The office is currently being led by Natalia Forster as Managing Directo ...
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
MediaDailyNews, Joe Mandese - Monday, March 20, 2023
Singer, who joins from head of strategy at Mother Design, previously serv ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- Highway To.....Heal?
Mediapsssst, Richard Whitman - Thursday, March 16, 2023
Klick Health and medical community platform and event organizer NextMed Health ha ...
- Audemars Piguet Campaign Goes 'Beyond' Expectation
Out to Launch, Fern Siegel - Thursday, March 16, 2023
The global campaign, "Seek Beyond," is running in cinemas, print and outd ...
- Elvis Enlarges Creative Team
People on the Move, Fern Siegel - Thursday, March 16, 2023
Alexandru Vasile will run the agency's creative department. ...
- Exverus Media Wins New Belgium Brewing, Bell's Brewery
Accounts on the Move, Fern Siegel - Wednesday, March 15, 2023
New Belgium Brewing is known for its flagship beer, Fat Tire. ...
- VMLY&R Commerce Enlarges Executive Global Team
MAD, Fern Siegel - Wednesday, March 15, 2023
The new staffers cover leadership posts in tech, innovation and creative. ...
- VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
MAD, Steve McClellan - Wednesday, March 15, 2023
Jeanny Ponce, currently leading the Mondelez business, will assume the roles ...
- GEICO Leads Insurance Category In Big Ad-Spending Declines
MediaDailyNews, Joe Mandese - Thursday, March 16, 2023
Just weeks after pulling its massive media account from long-time agency Horizo ...
- DBC Brand Communications Expands Into Advertising And Marketing Services
MAD, Steve McClellan - Tuesday, March 14, 2023
Joining the agency to lead the new divisions is Aaron Peterson, ...
- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
MAD, Steve McClellan - Tuesday, March 14, 2023
The company spent an estimated $35 million on measured media in t ...
- Volvo Honors Behind-The-Scenes Movie Heroes
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The spot will run in broadcast over the next two weeks a ...
- Genesis To Debut Campaign During March Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The Electrified GV70 marks the beginning of greater investment in the U. ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- One Club's Creative Week 2023 Is Set For May
Mediapsssst, Richard Whitman - Tuesday, March 14, 2023
Events include The One Show 2023 awards ceremony and special 50th anniversa ...
- Dow Jones Launches Agency Review Across All Its Products
Publishers Daily, Ray Schultz - Tuesday, March 14, 2023
CMO Sherry Weiss will head up the marketing transformation and review wi ...
- Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR
MAD, Steve McClellan - Monday, March 13, 2023
The drugstore chain, part of Walgreens Boots Alliance, put its media accou ...
- Le Truc, Human Rights Foundation Team Up For SXSW Installation
Mediapsssst, Richard Whitman - Monday, March 13, 2023
It's called "Discounted Lives" and is designed to draw awareness to t ...
- Hochberg Joins adam&eveDDB As Creative Director
People on the Move, Fern Siegel - Monday, March 13, 2023
Previously, she was affiliated with TikTok Brand & Creative Studio. ...