- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Grey Beefs Up Creative Team
MAD, Fern Siegel - Tuesday, November 8, 2022
Jason Kahner has been promoted to Global Chief Client Officer, while Thia ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Ad Group VCCP Adds New York CMO Role, Taps Wills To Fill It
MAD, Steve McClellan - Monday, November 7, 2022
It's a promotion for Wills and follows the appointment of Brett Edg ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Moore Selected As Chief Commercial Officer, Haberman
People on the Move, Fern Siegel - Monday, November 7, 2022
Previously, Moore was an expert partner at Bain & Company. ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- BBDO San Francisco Names Sarkis Chief Creative Officer
MAD, Fern Siegel - Friday, November 4, 2022
Sarkis will oversee creative work for clients such as WhatsApp, ServiceNow a ...
- Credit Union Ad Campaign Taps DEI Panel To Insure Authenticity
MAD, Steve McClellan - Friday, November 4, 2022
The campaign, "Power in People," from Seattle-based DNA features over 40 BE ...
- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- VMLY&R Taps Baehr As Chief Strategy Officer, New York
MAD, Fern Siegel - Thursday, November 3, 2022
A former CP+B executive Baehr, has worked on a variety of blue-ch ...
- Dawn Adds India's Zoo Media To Its Global Collective
MAD, Steve McClellan - Thursday, November 3, 2022
Zoo is expanding to the U.S. with the opening of a N ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Dan Wieden Helped Create Titanium Lions -- Now The Award Is Named After Him
Mediapsssst, Richard Whitman - Thursday, November 3, 2022
Wieden was the impetus for creating the award two-decades ago when ...
- Michigan Economic Development Corp. Plans $10M Marketing Campaign
Accounts on the Move, Fern Siegel - Wednesday, November 2, 2022
The campaign will have a national reach, including media activity in Michi ...
- Rosser Upped To CEO, VSA Partners
MAD, Fern Siegel - Wednesday, November 2, 2022
Former agency president Anne-Marie Rosser will become CEO, succeeding Dana Arnett, w ...
- AliExpress Wants U.S. Shoppers To Step Aboard For Its 'Singles Day' Event
MAD, Steve McClellan - Wednesday, November 2, 2022
Single's Day originated in China a few decades back as a w ...
- Adobe Launches Media Consolidation Review
MAD, Steve McClellan - Wednesday, November 2, 2022
The company spends an estimated $150 million on measured media worldwide, accordi ...
- Electrify America Launches 'Brand-Neutral' Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2022
Although the company, which is a subsidiary of Volkswagen, works with ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Royal Navy, Air Force Re-Ups With House 337
MAD, Fern Siegel - Tuesday, November 1, 2022
House 337 has been reappointed as the units lead creative agency ...
- Stagwell's Gale Wins Dropbox Global Media
MAD, Steve McClellan - Tuesday, November 1, 2022
Estimated annual global media spending for Dropbox is $50 million, according ...
- 7 Things I Learned From A 6-Month Networking Blitz
MediaDailyNews, Barry Lowenthal - Tuesday, November 1, 2022
Six months ago my job ended and I had the opportunity ...
- R/GA Teams With UConn, Connecticut Incubator To Back 'Future Climate' Ventures
MediaDailyNews, Joe Mandese - Wednesday, November 2, 2022
The 12-week studio will select six startups to receive investment capital, technolo ...
- Omnicom's TA Digital Ups Alkhafaji To President
People on the Move, Steve McClellan - Tuesday, November 1, 2022
Omnicom's digital transformation agency TA Digital has promoted Chief Technology Officer Dr. Ali Alkhafa ...
- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...