- When Scaling Is The Goal Process, Procedures Are Critical
MAD, Drew McLellan - Monday, February 20, 2023
Inefficiencies could cost you as much as 30% of your revenue. Th ...
- Dentsu Acquires Spain's Omega CRM agency, Folds It Into Merkle
MAD, Steve McClellan - Monday, February 20, 2023
The full Omega team will join Merkle, making it one of t ...
- AbelsonTaylor Names Jenner VP, Engagement Strategy
People on the Move, Fern Siegel - Monday, February 20, 2023
Jenner's remit includes AI-enabled engagement and personalization. ...
- Dutch Agency Gospooky Opens U.S. Outpost
MAD, Fern Siegel - Friday, February 17, 2023
Former Snap executive Jeff Miller will also join the agency's board ...
- Bamford Named Chief Strategy Officer At Wunderman Thompson NA
MAD, Steve McClellan - Friday, February 17, 2023
Bamford joins WT from IPG's R/GA where she was Global Head ...
- Barkley Named AOR For Smoothie King
MAD, Steve McClellan - Friday, February 17, 2023
Headquartered in Coppell, Tex., Smoothie King has more than 1,400 locations worldw ...
- Experiential Marketing Veterans Announce New Agency
Mediapsssst, Richard Whitman - Friday, February 17, 2023
Richard Rathe and John Capano, have teamed up to launch The Ev& ...
- True Media Canada Hires Anderson To Head AG Accounts
People on the Move, Fern Siegel - Friday, February 17, 2023
The hire marks a return to the agency for Ed Anderson. ...
- Ntooitive Digital Selected As AOR For Nekter Juice Bar
Accounts on the Move, Fern Siegel - Thursday, February 16, 2023
Ntooitive will supply the client omnichannel digital-marketing solutions to up storefront visibil ...
- Stagwell Merges Health Shops To Form ConcentricLife
MAD, Steve McClellan - Thursday, February 16, 2023
Ken Begasse, founder of Concentric Health Experience will lead the new enti ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops
Mediapsssst, Richard Whitman - Thursday, February 16, 2023
In 2015 a young Dentsu female employee committed suicide on Christmas D ...
- Cutwater Adds Allen As Group Account Director
People on the Move, Fern Siegel - Thursday, February 16, 2023
Allen will focus on an as-yet unnamed agency of record partnership. ...
- BACX Picks Harbour As Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 15, 2023
Harbour will revamp all visual and verbal branding, product design and communicatio ...
- Social Tech Agency Gospooky Expands Beyond Europe With New York Launch
Digital News Daily, Colin Kirkland - Wednesday, February 15, 2023
Gospooky's New York launch marks its first expansion outside Europe. Former Sn ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The Mix
MediaDailyNews, Joe Mandese - Thursday, February 16, 2023
The new omnichannel calculator was developed with Scope3, which is working wi ...
- One Club, Pereira O'Dell, lili Studios Partner On AI Project
Mediapsssst, Richard Whitman - Wednesday, February 15, 2023
The multi-platform experience features 101 designers and creatives from around who utiliz ...
- Linda Yaccarino Named Chair Of Talent Agency YMU, Will Retain Her NBCU Role
Television News Daily, Joe Mandese - Thursday, February 16, 2023
She will work closely with CEO Mary Bekhait to run the London-bas ...
- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
Accounts on the Move, Fern Siegel - Tuesday, February 14, 2023
LIGHT+CO consolidates responsibilities from multiple incumbent agencies. ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Dentsu X Taps OMD's Pandit As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2023
A month after promoting Leah Meranus to CEO from chief media offic ...
- Code3 Taps Atkinson As CEO
People on the Move, Fern Siegel - Tuesday, February 14, 2023
Code3 helps leading brands engage customers on every digital platform. ...
- Brian Monahan's Quest For Another 'Schoolhouse Rock' Moment
Red, White & Blog, Joe Mandese - Wednesday, February 15, 2023
The following interview was conducted with Brian Monahan a couple of wee ...
- DDB Fresh Revamps As Indie Agency Imminent
MAD, Fern Siegel - Monday, February 13, 2023
The agency remains focused on fashion and design and the production ...
- We Are Social Expands Presence In China
MAD, Fern Siegel - Monday, February 13, 2023
The agency has opened an office in Shenzhen, China, led by Dicke ...
- Snap Executive Nicole Taylor Heads To Adland
MAD, Steve McClellan - Monday, February 13, 2023
She has joined Los York in the new role of vice preside ...
- Kargo Selects Pelino As Chief Strategy Officer
MAD, Fern Siegel - Friday, February 10, 2023
Pelino been instrumental in advising top brands, retailers and agencies how ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Stagwell Taps Lafford To Help Drive New Business Growth In Europe
MAD, Steve McClellan - Wednesday, February 8, 2023
Helen Lafford joins from Initiative, where she led EMA pitches. Separately Ni ...
- Vladimir Jones Taps Oak As Strategy Director
People on the Move, Fern Siegel - Wednesday, February 8, 2023
CEO Meredith Vaughan said Oak's impact on its client work "has be ...