- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- A Mobile App And Keyboard Will Analyze Use And Behavior
MediaDailyNews, Laurie Sullivan - Monday, November 6, 2023
Tappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Google Hid Its AI Dominance In Search For Years
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 1, 2023
Google execs downplayed the company's position on AI during its federal antitru ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Microsoft CMO Steps Down, Takeshi Numoto Steps In
MediaDailyNews, Laurie Sullivan - Friday, October 27, 2023
Microsoft on Thursday said CMO Chris Capossela will leave the company aft ...
- Google Commits $2B To AI Startup That Amazon Also Invested In
MediaDailyNews, Laurie Sullivan - Saturday, October 28, 2023
Anthropic is the developer of Claude 2, a chatbot rival to ChatGP ...
- House 337 Creates AI Guidelines For Advertising
MAD, Fern Siegel - Thursday, October 26, 2023
AI has altered the digital ad landscape - and the global sh ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- How Technologists Are Selling AI To Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, October 27, 2023
AI grew up this year, advancing into generative and other types. ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Google Hit With Privacy Suit Over AI-Powered Customer Service Assistant
MediaDailyNews, Wendy Davis - Tuesday, October 24, 2023
A new lawsuit alleges that Google wrongly "eavesdropped" on customer service cal ...
- Amazon Ads Automate Creative Images For Sellers With Generative AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2023
Today, products from third-party sellers represent more than 60% of the uni ...
- How To Outperform 2.5B Blogs Published Annually
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Pirelli Ponders AI In Annual Report
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Noted writers and artists were invited to look into the theme ...
- Google Seeks Dismissal Of 'Mass Theft' Claims Over AI Training
MediaDailyNews, Wendy Davis - Tuesday, October 17, 2023
Google is asking a federal judge to dismiss a class-action complaint claimi ...
- Microsoft Preparing To Support Amazon In $1B Deal
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
The deal would shift Amazon from local services to cloud-based tools f ...
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 18, 2023
A Stanford computer scientist, speaking at the Wall Street Journal conference, sa ...
- AI-Powered Tools Suite For Advertisers, Publishers Launches
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
Teads on Monday announced a suit of AI-powered solutions across CTV, performanc ...
- Microsoft Bing: Verbs Matter More In AI
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Generative AI For Content Marketing Is Expected To Grow
Research Intelligencer, Robert Williams - Wednesday, October 11, 2023
Demand for marketing content grew by one and a half times th ...
- UK May Order Snap To Pull Chatbot Over Teen Privacy
MediaDailyNews, Wendy Davis - Monday, October 9, 2023
Privacy authorities in the United Kingdom could soon order Snapchat to ha ...
- Google Rolls Out 'Demand Gen' Campaign Type
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
Google introduced Demand Gen campaigns earlier this year, and now is rolli ...
- ThinkAdvertising Contextual Solution Now In AWS Clean Rooms
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
The move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- How Walmart Is Adding Generative AI To Shopping Tech
Marketing Daily, Sarah Mahoney - Friday, October 6, 2023
The retail giant expects to roll out two experimental tools next y ...
- Marketing Architects Opens Platform For CTV Performance Campaigns
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
The platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future
MediaDailyNews, Laurie Sullivan - Monday, October 9, 2023
"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Google Core Algorithm Update Rewards High-Quality Pages
Performance Marketing Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...