- Big Branding Makeover For Alaska Airlines
MAD, Larissa Faw - Monday, February 1, 2016
Branding and design shop Hornall Anderson led the makeover effort which includ ...
- Alaska Airlines Launches Rebranding Effort
Marketing Daily, Tanya Gazdik - Friday, January 29, 2016
Alaska Airlines is launching its first major brand change in 25 year ...
- Avios Hands Customer Experience Brief To Tribal Worldwide
Around the Net In MAD London, Sean Hargrave - Thursday, January 28, 2016
Avios, the travel rewards scheme, has hired Tribal Worldwide to handle custom ...
- Etihad Airways Appoints Lowe Open
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Etihad Airways has appointed Lowe Open as its first global direct marketi ...
- JetBlue Makes Biggest Gains In Holiday Travel Perception
Marketing Daily, Tanya Gazdik - Friday, January 8, 2016
Anyone who flies regularly has likely noticed that planes seem to ...
- BA Takes Over 'Time Out' Magazine For One Issue
Around the Net In MAD London, Sean Hargrave - Wednesday, January 6, 2016
The campaign has been created by the Time Out Creative Solutions te ...
- Best Gadgets Of The Future: Flying Car, Personal Jetpack, Foldable Electric Bike
Connected Thinking, Chuck Martin - Sunday, December 27, 2015
If nothing else, The Internet of Things involves plenty of gadgetry. Asi ...
- 'Cannabis Now' Coming To Airport Newsstands
Publishers Daily, Erik Sass - Wednesday, December 23, 2015
This week "Cannabis Now" magazine announced that it will become the fir ...
- ANA Jumps On Star Wars Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2015
All Nippon Airways got in on the Star Wars buzz this we ...
- Southwest Trolls Twitter For #FeesDontFly Day Promo
Marketing Daily, Aaron Baar - Wednesday, December 16, 2015
"Unfair and insane fees have been a hot button topic for ...
- Virgin Atlantic Bookings Fly Thanks To Email
Email Marketing Daily, Jess Nelson - Friday, December 11, 2015
Virgin Atlantic announced this week that a successful email retargeting marketing campai ...
- Air New Zealand Launches #SandmanSelfie Tour
Marketing Daily, Tanya Gazdik - Friday, December 11, 2015
Air New Zealand has launched its #SandmanSelfie tour which aims to bri ...
- Qantas to Link Wearable Data for Rewards
Around the Net in IoT, Chuck Martin - Tuesday, November 24, 2015
Qantas has announced plans to enter the private health insurance industry, usi ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...
- BA Hires Creston Unlimited To Make CRM Data Work Harder
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
British Airways (BA) is looking to work its customer data harder wi ...
- Robot Tested for Airport Check-In
Around the Net in IoT, Chuck Martin - Wednesday, November 18, 2015
You may miss the smiles, but not the long waits. The flyi ...
- Google It: New Virgin America Pre-Booking Tactic Lets Flyers See Inside Their Plane
MAD, Larissa Faw - Friday, November 13, 2015
The "Seat View" Campaign, developed with agency Eleven, utilizes Google Street Vi ...
- Emirates Chooses Amaze For Global Digital Partner
Around the Net In MAD London, Sean Hargrave - Friday, November 13, 2015
Emirates Airline has appointed marketing agency Amaze as its global digital partne ...
- JetBlue's Content Gets Busier And Busier
Content Marketing Insider, Thom Forbes - Friday, November 13, 2015
In its content marketing, JetBlue Airways "shied away from telling a JetBl ...
- For JetBlue And Patriots Its 'Bring Your Nephew To Work Day'
MAD, Steve McClellan - Thursday, November 12, 2015
A new campaign, from Mullen Lowe, highlights a new sponsorship deal th ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single vi ...
- Virgin Atlantic Switches From Arena To PHD
Around the Net In MAD London, Sean Hargrave - Wednesday, October 28, 2015
Virgin Atlantic has moved its GBP12 million media account into PHD, le ...
- American Airlines Chooses Crispin, MediaCom For Global Ad, Media Chores
MAD, Steve McClellan - Tuesday, October 27, 2015
The selections came after a review that began in July and ju ...
- PHD Lands Global Paid Search, UK Media Chores For Virgin Atlantic
MAD, Steve McClellan - Tuesday, October 27, 2015
The appointment came less than a month after the client had select ...
- 'NYT' Offers Free Access Via Virgin America, Park Hyatt
Publishers Daily, Erik Sass - Wednesday, October 21, 2015
While paid digital subscriptions have been a pillar of The New Yo ...
- Ryanair Wants Google To Prevent Other Companies' Use Of Its Name In Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2015
Ryanair wants Google to stop companies from running misleading paid-search advertisements aft ...
- Virgin Atlantic Hands Arena GBP12m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
The process, which was handled by ID Comms, was initially a seven-w ...
- JetBlue Golf Classic, Auction Benefit Youth Charities
Marketing Daily, Tanya Gazdik - Monday, October 5, 2015
JetBlue Airways is launching its annual Swing for Good Golf Classic a ...
- This Agency Is Spending $20 Million On Jennifer Aniston To Boost Flights For This Airline
Mediapsssst, Richard Whitman - Monday, October 5, 2015
RKCR/Y&R has hired the actress to help the agency boost business f ...
- The Medium Is The Conveyance
RTBlog, Joe Mandese - Tuesday, October 6, 2015
Some years ago, one of the smartest guys I know in t ...