- Google Shares Analytics Data
SearchBlog, Laurie Sullivan - Thursday, July 14, 2011
Sharing data with Google or Microsoft isn't new. Install a Web brows ...
- Bluefin Labs Introduces New TV, Web Analytics
MediaDailyNews, - Thursday, July 7, 2011
A new ratings system developed by Bluefin Labs measures how viewers respo ...
- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- Combining AdWords Reporting With Excel
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2011
Jessica discuss subtotals, describing this as a "powerful" yet "useful function," us ...
- Paid-Search Ad Tests Require Right-Brain Creatives
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 21, 2011
A little off kilter, but Neil Mason tells us two places whe ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Lawrence Heads Mindshare's Business Science, Marketing Analytics
MediaDailyNews, - Tuesday, June 14, 2011
Richard Lawrence was named leader, business science and marketing analytics for WPP ...
- 5 Reasons Not To Use Google Analytics
Online Media Daily, Andrew Edwards - Tuesday, June 14, 2011
Google has made enormous inroads into the Web analytics community. Their fr ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- How To Create Custom Google Analytics Reports
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 7, 2011
Bethany Bey tell us how to create custom reports in Google Analytic ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- Alerts Gained From Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 23, 2011
Abby tells us about some custom insights marketers can gain from cust ...
- tracx Adds Content Distribution, Analytics To Social Media
Online Media Daily, - Thursday, May 19, 2011
Tracx's soft launch is over -- and its initial client roster includ ...
- Digital Marketing Planning
Research Brief, Jack Loechner - Thursday, May 12, 2011
According to a new study from Adobe Systems, almost three-quarters of business ...
- BrightEdge Integrates comScore Data To Boost SEO Performance
Online Media Daily, Laurie Sullivan - Tuesday, May 3, 2011
BrightEdge integrates panel-based data from comScore Marketer into its SEO platform throu ...
- Webtrends Unveils Cross-Channel Analytics Platform
Online Media Daily, - Monday, May 2, 2011
Webtrends launched a new cross-channel platform combining mobile, social and site analyti ...
- A Guide To Event Tracking, Virtual Pageviews
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2011
Jessica provides a guide and tells marketers why they should care abo ...
- 10 Reasons Why Automated Social Media Listening Tools Fail
Online Media Daily, John Cole - Wednesday, April 27, 2011
Many listening platforms tout automated sentiment and natural language processing as premi ...
- Halogen Buys YouCast
Online Media Daily, - Wednesday, April 27, 2011
Online marketing firm Halogen Media Group has acquired social media advertising fi ...
- Yandex Implements WebVisor
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 21, 2011
The Russia-based search engine Yandex has integrated a platform acquired last ye ...
- Google Analytics Gets New Help Center
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 18, 2011
Marketers now can get to the new help center for the recent ...
- Cohen To UM Global Digital Head, Stresses Metrics
Online Media Daily, - Monday, April 18, 2011
Longtime UM digital maven David Cohen has been upped to global digit ...
- Google Analytics Tips And Tricks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2011
Paul Anthony gives us a thorough look into Google Analytics. A weal ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Marketing Daily, - Thursday, March 24, 2011
IBM has launched a campaign for what it calls "Smarter Commerce," describ ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Online Media Daily, - Wednesday, March 23, 2011
IBM is committed to integrating Web analytics across channels. To date, ...
- Proove Debuts, Targets Clients With Strong Analytics
Online Media Daily, Gavin O'Malley - Tuesday, March 15, 2011
Adding to its growing network, DIGO Brands this week debuted Proove Accountab ...
- Facebook Upgrades Plug-Ins, Data Tracking
Online Media Daily, Mark Walsh - Tuesday, March 8, 2011
Facebook Tuesday rolled out updated analytics tools for third-party sites, using soci ...
- Content Is King -- Analytics & KPIs Are Royal Subjects
Search & Performance Insider, Rob Griffin - Friday, March 4, 2011
It's been an interesting string of weeks, with a couple of groundbreaki ...
- Adobe Combines SEO With Paid-Search Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
Adobe Systems released an updated version of SearchCenter+ platform Tuesday that integrat ...