- Day One Celebrates L.L. Bean Flannels In Vintage-Style Campaign
MAD, Fern Siegel - Friday, November 7, 2025
The campaign also revisits Clark Griswold's flannel in "Christmas Vacation." ...
- Draymond Green Makes Dick's Naughty List
Marketing Daily, Sarah Mahoney - Thursday, November 6, 2025
New spots feature gifts for Paige Bueckers, CeeDee Lamb, Bryson DeChambeau ...
- Delta Partners With Land's End, Missoni, Bombas For New Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 6, 2025
Delta Air Lines unveiled the prototypes for its new uniform collection No ...
- Gap Holiday Ads Aim To Climb Higher
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The seasonal push relies as much on inspirational vocals as on scarv ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2025
For Halloween, the outdoor brand turns death itself into a TikTok st ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...
- Orvis Closes Half Its Stores As Tariffs Begin To Bruise Retail
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 20, 2025
After months of scrambling, companies are borrowing more, cutting staff, and freezi ...
- De Niro, Pacino Get Cozy For Luxury Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 16, 2025
The actors speak with their distinct, gravelly voices: "It's cold out there ...
- Biodegradable Billboard Promotes Footwear That Does The Same
MAD, Steve McClellan - Monday, October 13, 2025
Conceptualized by Into Creative, the billboard kicks off a multimedia campaign whi ...
- Beyonce, Shaboozey Deliver For Levi's
Marketing Daily, Sarah Mahoney - Friday, October 10, 2025
Star-fueled campaigns help power a 7% sales gain. ...
- Modelo Beer Partners With Pacsun For Dia de los Muertos Apparel
Marketing Daily, Teresa Buyikian - Wednesday, October 8, 2025
The collection includes 10 items, including graphic tees, a hoodie and ...
- Nike's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
Despite persistent digital weakness, the early days of the new CEO's strate ...
- JCPenney Bets On Ashley Graham To Reset Fashion Norms
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
With a faux film trailer, the retailer pushes past plus-size tokenism, spotlighti ...
- Gwyneth And Daughter Apple Star In New Gap Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 30, 2025
Paltrow and Martin show off the new collection, and riff on intergeneration ...
- Redscout Leads Brand Strategy For Tailored Brands
Accounts on the Move, Fern Siegel - Thursday, September 25, 2025
First work is expected to roll out across the U.S. and Cana ...
- Dunkin' Launches Campus Merch Collab With Urban Outfitters
Marketing Daily, Teresa Buyikian - Thursday, September 25, 2025
Collection includes a graphic tee, hoodie, boatneck tee, bubble hoodie and swe ...
- Lee Champions Jeans 'Built' For A New Generation
MAD, Fern Siegel - Wednesday, September 24, 2025
The work is the first produced with creative agency Yard NYC. ...
- Value, Video, Velocity: The New Retail Triangle
Retail Insider, Sarah Mahoney - Wednesday, September 24, 2025
From shoppable TikTok to rapid-turn racks at TJ Maxx, younger buyers fav ...
- NikeSkims Campaign Shifts Sculpting From Sexy to Strong
Marketing Daily, Sarah Mahoney - Monday, September 22, 2025
With stars like Sha'Carri Richardson, Serena Williams and co-founder Kim Kardashian, t ...
- Bubly Partners With Nelly's Apple Bottom Jeans
Marketing Daily, Danielle Oster - Monday, September 22, 2025
The two brands' limited-edition water-apparel "bundle" features jeans and a denim-wrapped versi ...
- VF Offloads Dickies For $600 Million To Bluestar Alliance
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2025
The apparel giant paid $820 million for the workwear label. Seven yea ...
- David's Bridal And Vera Wang Tie The Knot Again
Marketing Daily, Sarah Mahoney - Friday, September 12, 2025
The new collection will include gowns, bridesmaid dresses and stationery, plus ...
- American Eagle Sales Fall Slightly After Sydney Sweeney Ad
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 8, 2025
Despite the dip, the ad drew some 40 billion impressions and help ...
- Carhartt Campaign Turns All Eyes Toward Buffalo
Retail Insider, Sarah Mahoney - Wednesday, September 3, 2025
New creative focuses on the blue-collar heroes building the Buffalo Bills' Highma ...
- Football's Fashion Plays: Arch Manning, Travis Kelce, Joe Burrow
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
Warby Parker, American Eagle and Alo Yoga announce new player matchups. ...
- With Record Sales, Dick's Sporting Goods Raises Outlook
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
The retailer credits outsized gains to its House of Sport concept a ...
- Staples Adds Eyecare With Stanton Optical
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The retailer will open pilots soon in Pennsylvania, offering same-day appointments a ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...