- VF Offloads Dickies For $600 Million To Bluestar Alliance
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2025
The apparel giant paid $820 million for the workwear label. Seven yea ...
- David's Bridal And Vera Wang Tie The Knot Again
Marketing Daily, Sarah Mahoney - Friday, September 12, 2025
The new collection will include gowns, bridesmaid dresses and stationery, plus ...
- American Eagle Sales Fall Slightly After Sydney Sweeney Ad
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 8, 2025
Despite the dip, the ad drew some 40 billion impressions and help ...
- Carhartt Campaign Turns All Eyes Toward Buffalo
Retail Insider, Sarah Mahoney - Wednesday, September 3, 2025
New creative focuses on the blue-collar heroes building the Buffalo Bills' Highma ...
- Football's Fashion Plays: Arch Manning, Travis Kelce, Joe Burrow
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
Warby Parker, American Eagle and Alo Yoga announce new player matchups. ...
- With Record Sales, Dick's Sporting Goods Raises Outlook
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2025
The retailer credits outsized gains to its House of Sport concept a ...
- Staples Adds Eyecare With Stanton Optical
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The retailer will open pilots soon in Pennsylvania, offering same-day appointments a ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...
- Wrangler x Coors Banquet Promote Apparel Collab With Beer-Infused Ad
Marketing Daily, Teresa Buyikian - Tuesday, August 26, 2025
The Western-themed artwork is painted with "a custom watercolor blend" made wi ...
- 'People Don't Shop at Business Models, They Shop at Stores.'
Retail Insider, Sarah Mahoney - Wednesday, August 27, 2025
Primark's U.S. head of marketing on building brand awareness from (almost) z ...
- Lacoste Swaps Crocodile Logo For Goat
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The redesign honors Novak Djokovic as he eyes another historic win ...
- As Women Spend Smarter, Off-Price Shines
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
Women drive 59% of discretionary spending -- and they're steering it towa ...
- Abercrombie & Fitch Becomes NFL's First Official Fashion Partner
Marketing Daily, Tanya Gazdik - Monday, August 25, 2025
The partnership demonstrates the NFL's ongoing efforts to grow its fan bas ...
- Sales Slide Again As Target Taps Insider CEO
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2025
The retailer's "DEI debacle" and deteriorating store experiences may not even ...
- Luxury Cools, But Miu Miu, Burberry, Birkenstock Heat Up
Marketing Daily, Sarah Mahoney - Tuesday, August 19, 2025
As more people walk away from high-end fashion, some of the usu ...
- Retail Is Broken, And Stitch Fix Wants To Help
Retail Insider, Sarah Mahoney - Wednesday, August 20, 2025
The company's new campaign uses therapy humor to show how personal stylis ...
- You're Good, Kristen! Bell Sells Knix Leakproof Undies
Marketing Daily, Les Luchter - Friday, August 15, 2025
The ad "You're Good" launches as Canadian firm Knix opens its fir ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- Dick's, Adidas Go All-In On Star-Powered Back-to-School Play
Retail Insider, Sarah Mahoney - Wednesday, August 13, 2025
Athletes Trinity Rodman and Jeremiah Smith front a new campaign blending ret ...
- Columbia Sportswear Is 'Engineered' To Conquer Nature
MAD, Fern Siegel - Thursday, August 7, 2025
The outdoor gear company launched its first major brand platform in ...
- How a Tech Mindset Helped This CMO Reboot a Yoga Brand
Marketing Daily, Sarah Mahoney - Thursday, August 7, 2025
Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethi ...
- Beyonce And Levi's Have Nothing To Do With American Eagle
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2025
Culture wars are real, but brand skirmishes aren't. Give denim all t ...
- Columbia Returns To Its Wild Side In 'Engineered For Whatever'
Retail Insider, Sarah Mahoney - Wednesday, August 6, 2025
With avalanches, snakes, and a five-year plan, the outdoor clothing company giv ...
- American Eagle Finally Reacts To Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 3, 2025
"This is the modern formula for outrage marketing," said Molly McPherson, cris ...
- Gap Taps Nike Exec To Revive Athleta's Stalled Momentum
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
Maggie Gauger will replace Chris Blakeslee as president and CEO of t ...
- American Eagle Under Fire For Sydney Sweeney Effort
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 29, 2025
Even Doja Cat is getting in on the conversation, with a TikT ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- As Puma Gets Pummeled, Some Ask: Is Athleisure Over?
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
The company says sales will fall by a double-digit percentage as ...
- Slumping LVMH Looks To Unload Marc Jacobs
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
With fashion sales down 7%, the luxury giant is reportedly shopping t ...
- These Booths Were Made For Walking: Chili's Launches Tecovas Boot Collab
Marketing Daily, Teresa Buyikian - Monday, July 28, 2025
Limited-edition "Booth Boots" are red vinyl cowboy boots made with the sa ...