- Nike's In 'Middle Innings' As Running Fuels A Comeback
Marketing Daily, Sarah Mahoney - Friday, December 19, 2025
Increased marketing spending helps the company eke out a 1% revenue g ...
- Winning Ugly: Birkenstock Keeps Its Grip On Full-Price Demand
Marketing Daily, Sarah Mahoney - Thursday, December 18, 2025
Despite tariff pressure and slowing apparel sales, the brand's scarcity and sto ...
- Denny's Creates 'Sticky Kicks,' Syrup-Filled Sneakers For National Maple Syrup Day
Marketing Daily, Teresa Buyikian - Monday, December 15, 2025
The Sticky Kicks are the brand's latest move to "merge diner cultu ...
- Can A New CEO Bring Back Lululemon's Cool-Girl Heyday?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 12, 2025
Some observers see Calvin McDonald's departure as a long-overdue reset. Others wond ...
- From White Castle To White Elephant Swaps: New Holiday Merch
Marketing Daily, Teresa Buyikian - Monday, December 8, 2025
Included in the collection: White Castle Crocs in the brand's signature bl ...
- Beyond The Paper Bag: Chipotle Partners With Travel Brand On Luxe To-Go Containers
Marketing Daily, Teresa Buyikian - Friday, December 5, 2025
The To-Go Collection, an 11-piece capsule collection co-created with travel brand Bei ...
- Did AEO's Sydney Sweeney Brouhaha Pay Off?
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2025
American Eagle Outfitters is crediting "bold" marketing with sales gains. But re ...
- Will Flat Earthers Take Columbia Sportswear's Bait?
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
The brand's latest stunt offers the entire company to anyone who c ...
- Marlon Wayans Heads Snipes' Surreal Marketing
Out to Launch, Fern Siegel - Tuesday, December 2, 2025
TikTok star Jay Guapo and model Gio Ramos join the Gen Z-target ...
- Stewart Replaces Sweeney In American Eagle Ads
MAD, Fern Siegel - Monday, December 1, 2025
The apparel retailer believes Stewart has cross appeal with all ages. ...
- Luxury Isn't Collapsing -- It's Recalibrating Downward
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 1, 2025
Bain says spending is flat, profits are sliding, and millions of shoppe ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- The Mayor Invites Customers To Step Into Famous Footwear's Holiday Spirit
MAD, Fern Siegel - Monday, November 17, 2025
"Shop With Me" stars Instagram influencer Steffy. Her social content, watched ...
- In 'Stunning' Development, Under Armour, Steph Curry Part Ways
Marketing Daily, Sarah Mahoney - Friday, November 14, 2025
The surprising split liberates basketball's greatest shooter, and underscores Under Armour's N ...
- Skims Reaches $5B, Builds Out Stores With New Cash
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 13, 2025
The funding round arrives as NikeSkims expands and the brand positions itse ...
- In Tough Times For Luxury, The RealReal Rallies
Retail Insider, Sarah Mahoney - Wednesday, November 12, 2025
Resale's popularity continues to surge with high-end shoppers, led by brands li ...
- Day One Celebrates L.L.Bean Flannels In Vintage-Style Campaign
MAD, Fern Siegel - Friday, November 7, 2025
The campaign also revisits Clark Griswold's flannel in "Christmas Vacation." ...
- Draymond Green Makes Dick's Naughty List
Marketing Daily, Sarah Mahoney - Thursday, November 6, 2025
New spots feature gifts for Paige Bueckers, CeeDee Lamb, Bryson DeChambeau ...
- Delta Partners With Land's End, Missoni, Bombas For New Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 6, 2025
Delta Air Lines unveiled the prototypes for its new uniform collection No ...
- Gap Holiday Ads Aim To Climb Higher
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The seasonal push relies as much on inspirational vocals as on scarv ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2025
For Halloween, the outdoor brand turns death itself into a TikTok st ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...
- Orvis Closes Half Its Stores As Tariffs Begin To Bruise Retail
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 20, 2025
After months of scrambling, companies are borrowing more, cutting staff, and freezi ...
- De Niro, Pacino Get Cozy For Luxury Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 16, 2025
The actors speak with their distinct, gravelly voices: "It's cold out there ...
- Biodegradable Billboard Promotes Footwear That Does The Same
MAD, Steve McClellan - Monday, October 13, 2025
Conceptualized by Into Creative, the billboard kicks off a multimedia campaign whi ...
- Beyonce, Shaboozey Deliver For Levi's
Marketing Daily, Sarah Mahoney - Friday, October 10, 2025
Star-fueled campaigns help power a 7% sales gain. ...
- Modelo Beer Partners With Pacsun For Dia de los Muertos Apparel
Marketing Daily, Teresa Buyikian - Wednesday, October 8, 2025
The collection includes 10 items, including graphic tees, a hoodie and ...
- Nike's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Thursday, October 2, 2025
Despite persistent digital weakness, the early days of the new CEO's strate ...