- Gap Taps Nike Exec To Revive Athleta's Stalled Momentum
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
Maggie Gauger will replace Chris Blakeslee as president and CEO of t ...
- American Eagle Under Fire For Sydney Sweeney Effort
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 29, 2025
Even Doja Cat is getting in on the conversation, with a TikT ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- As Puma Gets Pummeled, Some Ask: Is Athleisure Over?
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
The company says sales will fall by a double-digit percentage as ...
- Slumping LVMH Looks To Unload Marc Jacobs
Marketing Daily, Sarah Mahoney - Monday, July 28, 2025
With fashion sales down 7%, the luxury giant is reportedly shopping t ...
- These Booths Were Made For Walking: Chili's Launches Tecovas Boot Collab
Marketing Daily, Teresa Buyikian - Monday, July 28, 2025
Limited-edition "Booth Boots" are red vinyl cowboy boots made with the sa ...
- Kepler Awarded Media AOR For Activewear Brand Rhone
Accounts on the Move, Steve McClellan - Friday, July 25, 2025
Activewear brand Rhone has named Kepler its media agency of record. Kepler&rsquo ...
- Polo Ralph Lauren Honors Black Summer Culture
Marketing Daily, Sarah Mahoney - Thursday, July 24, 2025
New campaign draws on Morehouse and Spelman influence, Martha's Vineyard history ...
- Sydney Sweeney Campaign Sends AEO Stock Soaring
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 24, 2025
Back-to-school denim campaign pushes the retailer into meme-stock territory ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- With A Festival Collection And Sharper Ads, Burberry's Comeback Gains Traction
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The British brand is trying to chart a different course through luxury ...
- Runner's World: Hoka Aims 'Higher'
MAD, Fern Siegel - Monday, July 14, 2025
Set to Bob Dylan's "Shelter from the Storm," the spot celebrates hum ...
- Meta Invests Billions In EssilorLuxottica, AR Wearables
MediaDailyNews, Colin Kirkland - Wednesday, July 9, 2025
As Meta prioritizes wearable technologies, its 3% stake of EssilorLuxottica could potential ...
- Toad&Co Banks On Nostalgia Tag In New Ads
Out to Launch, Fern Siegel - Wednesday, July 9, 2025
Someoddpilot developed the quirky campaign. ...
- Samuel L. Jackson Fronts Adidas' Superstar Campaign
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
With an elegant black-and-white aesthetic and a multigenerational cast, Adidas turns ...
- Lululemon Sues Costco For 'Duped' Clothing
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 1, 2025
One example in the lawsuit is that Lululemon sells a Scuba hood ...
- As Sales Plunge, Nike Bets Big On Athletes, Not Icons
Marketing Daily, Sarah Mahoney - Monday, June 30, 2025
As the brand pivots back to sports performance, athletes like Faith Kipyeg ...
- JCPenney Throws 'The Other Venice Wedding'
Marketing Daily, Sarah Mahoney - Friday, June 27, 2025
While the world gawks at Jeff Bezos' $10 million Italian nuptials, JCPenn ...
- Coors Light Cools Down Summer Weddings With The BrrrTie
Marketing Daily, Teresa Buyikian - Friday, June 27, 2025
The limited-edition promo can be chilled to provide "just enough relief ...
- Disney Poaches Nike Marketing Exec
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 26, 2025
Ron Faris will oversee Disney Consumer Products' global marketing strategies across i ...
- Gut Wins Havaianas' Global AOR
MAD, Fern Siegel - Tuesday, June 24, 2025
Gut Madrid will lead the business, working closely with Gut Amsterdam. ...
- Shoppers Seeking Value: They're Not Who You Think
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New Deloitte research shows value-focused consumers are cooking more meals at h ...
- JanSport's Back-To-School Bags Are Singing -- Badly
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New campaign leans into quirky humor, TikTok energy, and Gen Z ch ...
- Ford Partnership With Alice + Olivia Includes Concept Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, June 24, 2025
The Ford Brand Design team worked closely with the fashion brand ...
- For New Balance, 'Flagg Day' Means Grit Over Glitz
Marketing Daily, Sarah Mahoney - Monday, June 23, 2025
The brand's draft-day watch party underscores a marketing strategy built on root ...
- Nike Delays Kardashian Skims Launch
Marketing Daily, Sarah Mahoney - Friday, June 20, 2025
As the company's turnaround efforts drag on, the Skims speed bump won ...
- Fabletics Names New CMO As It Eyes $1B Sales Milestone
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Fabletics taps Carly Gomez to steer its growing hybrid retail model, blendi ...
- The Gilded Chill: Luxury Shoppers Hit Pause
Retail Insider, Sarah Mahoney - Wednesday, June 18, 2025
New research from Saks shows financial security is trumping fashion, and ev ...
- Can A Car Guy Save Gucci?
Marketing Daily, Sarah Mahoney - Monday, June 16, 2025
Kering names Luca de Meo, Renault's turnaround expert, as the new ...
- Messi's Moments: New Spots For Lowe's And Adidas
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With the Club World Cup underway, brands roll out fresh activations featuri ...