- Gap Unveils Premium Denim Line For Babies Zero To 2
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 11, 2010
Are you ready for Boomer grandparents and their grand-offspring parading through t ...
- Jones Supports Jobs For African Women
Marketing Daily, Tanya Gazdik - Saturday, February 6, 2010
The collaboration is being promoted online via "aggressive social media outreach" includi ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- Designers Seek Stars Who Will Move The Fashion Needle
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
Although celebrity placement is "more voodoo than science," Christina Binkley writes, fashi ...
- Fashion Model Pitches Brands On T-Shirts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
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- Barbie-Makeover Architect To Be Jones Apparel President
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
Richard Dickson, 41, who led the team responsible for returning Barbie ...
- Fur Flies: Activists Hope To Spark Nutria Sales
Marketing Daily, Sarah Mahoney - Monday, February 1, 2010
All eyes may be on New Orleans for football this week, b ...
- Is Abercrombie & Fitch Losing Its Shirt?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
How much longer can Abercrombie & Fitch pretend the recession isn't happenin ...
- The NFL Is Squeezing Discounters Over Apparel
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
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- Ugg, Jimmy Choo To Join Forces Next Fall
Marketing Daily, - Tuesday, January 19, 2010
Laugh if you will, but luxe shoemaker Jimmy Choo (best known f ...
- The North Face Doesn't Like Being The Butt Of A Parody
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 19, 2010
Jimmy Winkelmann, an 18-year-old University of Missouri freshman, says that a l ...
- Footwear Trumps Working Women's Accessories
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A just-released survey found that shoes and dress boots trump other accessori ...
- Ronaldo Gets His Kit Off (Bares His Abs) For Armani
Around the Net In Brand Marketing, Thom Forbes - Friday, January 15, 2010
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- Sarah Jessica Parker Appointed To Design Role At Halston
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
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- Target Unveils Latest From Converse One Star
Marketing Daily, - Monday, January 11, 2010
Target has taken the wraps off its latest Converse One Star collectio ...
- Marketers Unleash Flurry Of Ads In Response To Frigid Weather
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
Marketers are increasingly using weather patterns to take advantage of the inhere ...
- K-Swiss Signs Bryan Brothers To Multi-Year Deal
Marketing Daily, - Friday, January 8, 2010
Footwear and sportswear brand K-Swiss has signed ATP World Tour No. 1-rank ...
- Foot Locker To Shutter 117 Stores
Marketing Daily, Sarah Mahoney - Friday, January 8, 2010
In addition to 117 store closings, the company is also eliminating 1 ...
- Timberland Back As Sundance Sponsor
Marketing Daily, - Wednesday, January 6, 2010
The Timberland Co. says it will return to the Sundance Film Festiv ...
- Target Takes Aim At Warehouse Clubs
Marketing Daily, Sarah Mahoney - Monday, January 4, 2010
The company, which says the concept is a new interpretation of i ...
- Integrated Online Campaign: Apparel/Fashion: NetPlus Marketing; Deb Shops, "Model Search"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
NetPlus MarketingDeb Shops, "Model Search" APPAREL/FASHION To raise brand awareness during t ...
- Integrated Online Campaign: Apparel/Fashion: TheFader; Nike Sportswear, "Pitch Perfect"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
TheFaderNike Sportswear, "Pitch Perfect" APPAREL/FASHION For the Pitch Perfect campaign, Fader produc ...
- Integrated Online Campaign: Apparel/Fashion: EuroRSCG Worldwide; Lacoste, "Momentum"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
EuroRSCG Worldwide Lacoste, "Momentum" APPAREL/FASHION Fearing that too many millenials think ...
- Mobile: Custom Fit
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
When Gap sized up the iPad back in April, it didn't s ...
- Industry Watch: Get Your Kicks
OMMA Magazine, Courtney Humiston - Thursday, June 24, 2010
Sneaker marketing has always been about making outrageous claims. From PF Flyer ...
- Creative Roundtable: Chuck E Change
OMMA Magazine, Christine Champagne - Tuesday, November 9, 2010
Who wears Converse? Who doesn't? Take a look around, and you'll s ...
- Market Focus: From Boppers to Shoppers
OMMA Magazine, Susan Kuchinskas - Thursday, July 15, 2010
Tweens and teens live in the present - but not the sa ...
- Gap's Bad Plastic Surgery
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
Updating a logo is like plastic surgery. Sometimes it makes something o ...
- Creative Roundtable: Trench Warfare
OMMA Magazine, Christine Champagne - Tuesday, January 5, 2010
In a move that can be likened to man's first step ...
- 'Evolution of Ad Units' Bridges the GAP
OMMA Magazine, Joan Voight - Friday, October 1, 2010
Groupon is riding the wave of an idea that is painfully simpl ...