• by OMMA Magazine Writers , September 3, 2010

For the Pitch Perfect campaign, Fader produced original Nike branded "mix tapes" (which were downloaded more than 100,000 times) leading up the World Cup. During the games, mini-documentaries gave an in-depth look at the people of South Africa - on and off the football field. The content was engaging and beautifully executed and added value to the World Cup experience for soccer fans, music fans, Nike fans ... just about anyone actually.