• by OMMA Magazine Writers , September 3, 2010

NetPlus Marketing
Deb Shops, "Model Search"
APPAREL/FASHION

To raise brand awareness during the teen retail frenzy that is back-to-school shopping, Deb Shops launched the Model Search campaign, inviting contestants to promote themselves on Facebook, MySpace and YouTube (yielding plenty of searches and hits to the Deb Shops site). Visitors to the site could vote for their favorite young lady, and Project Runway winner Jay McCarroll added a celebrity endorsement throughout the campaign. Sales for the month were up, up, up and more importantly the brand established an online presence.