• by OMMA Magazine Writers , September 3, 2010

Fearing that too many millenials think of country clubs and popped-collar polo wearing tennis players when they see the little alligator, Lacoste's back-to-school Momentum campaign engaged younger consumers with a Web site where visitors could create customized kaleidoscopes by selecting their favorite products and musical artist. Lacoste-created versions of the colorful, eye-catching kaleidoscopes streamed as banner ads on fashion Web sites and kids could also add their "shopping list" of favs to their Facebook page.