- Asics: On Leaving Your 'Happy Place'
Marketing Daily, Todd Wasserman - Wednesday, March 30, 2022
In this ad, Asics attempts to measure the damage that avoiding exerci ...
- NPD: Lululemon's Shoe Line May Be Game-Changer
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2022
The launch of Lululemon's first shoe may well intensify sales gains, cementi ...
- The RealReal Targets Lofty $5B Goal
D2C Insider, Sarah Mahoney - Monday, March 28, 2022
With its fast growth rate -- and the rapid increase in t ...
- Expanding Levi's Deal, Target Reveals More On Brand Strategy
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2022
Target's moving "from a retailer that sold denim to a denim destination ...
- Nike Posts Major Sales Gains
Marketing Daily, Sarah Mahoney - Tuesday, March 22, 2022
Latest financial reports show the apparel giant hurdling past supply chain issue ...
- Aerie's TikTok PSA Calls For Positive Scrolling Always
Marketing Daily, Sarah Mahoney - Friday, March 18, 2022
The intimate apparel retailer says the idea is to transform social med ...
- Macy's Rolls Out Tech-Driven Style Platform
Marketing Daily, Sarah Mahoney - Thursday, March 17, 2022
Macy's will help "customers express their style through personalized data-driven recommendations a ...
- Underwear Brand Launches March Madness Vasectomy Gift Registry
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 16, 2022
Canadian underwear brand Saxx is launching a March Madness campaign tied ...
- Nike Teams Up With GenderCool Project For Trans Positivity Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 16, 2022
'We know that 80% of the population say they've never even m ...
- On A Growth Streak, Dick's Flexes New Formats
Marketing Daily, Sarah Mahoney - Tuesday, March 15, 2022
The company is opening its third House of Sport, with a 35-fo ...
- Freestyle Falters, Leading Stitch Fix To Stumble
D2C Insider, Sarah Mahoney - Monday, March 14, 2022
The San Francisco-based D2C company announced disappointing second-quarter results and cut i ...
- With Saweetie and 'Get it Girl,' Champion Targets Gen Z Women
Marketing Daily, Sarah Mahoney - Friday, March 11, 2022
Best known for decades of hoodies and sweat pants, brand heads ...
- On International Women's Day, Lululemon Takes 'Big Step Forward'
Marketing Daily, Sarah Mahoney - Tuesday, March 8, 2022
Image above: Lululemon's first sneaker. For many women-supported brands and companies, Internation ...
- Chanel, LVMH, Nike Close Stores In Russia
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 6, 2022
Chanel, Nike, Hermès and Ikea are among the retailers closing stores ...
- BSN SPORTS Honors Coaches With 'Thank You' Campaign
MAD, Fern Siegel - Thursday, March 3, 2022
The sporting-goods distributing encourages the public to share their stories all ye ...
- Target Dazzles With Ambitious Growth Plans
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2022
The retailer announced stepped-up investments in store remodeling, new stores and i ...
- Who Needs An Agency? Old Navy Lets Internet Write Its Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2022
Hundreds of TikTokers made suggestions for ads, from generic ("Dancing dads") ...
- Fair Harbor Launches Its First Ad Campaign, Touting Chafe-Free Swim Trunks
D2C Insider, Sarah Mahoney - Monday, February 28, 2022
The company, which focused on sustainable swimwear for men exclusively, now pla ...
- Marvel Joins Pandora For 'Avengers' Bling
Marketing Daily, Sarah Mahoney - Thursday, February 17, 2022
The Marvel x Pandora collection includes both a bracelet and a rin ...
- Nordstrom, Neiman Marcus, Abercrombie Mark Black History Month
Marketing Daily, Sarah Mahoney - Tuesday, February 15, 2022
All three retailers are approaching Black History Month differently this year, hopi ...
- Jordache To Launch Spring Campaign, Brooke Shields To Front It
MAD, Fern Siegel - Monday, February 14, 2022
In 1981, designer Calvin Klein cast a 15-year-old Shields in a seri ...
- Cost For Goods Online Rose 2.7% YoY In January, Adobe Data Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Online prices rose 3.1% YoY in Dec. 2021, helping to drive ...
- Lululemon: One Hour Of Social Media Is All We Can Take
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Lululemon Athletica just released its second annual research on well-being worldwide, showi ...
- Shapermint Combats Social-Media Toxicity With Raw Photos
Marketing Daily, Sarah Mahoney - Tuesday, February 8, 2022
The campaign stars both models and customers, their images all unapologetically unretouch ...
- Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
Jewelry produces the highest engagement rates, and health & wellness have t ...
- New Retail Realities: Why Do People Still Shop At Stores?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 31, 2022
President of TracyLocke agency Tina Manikas has some answers: "Experiential retail h ...
- Wolverine Aims To Boost Interest In Skilled Trades
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2022
The work boot company is launching a special-edition collection and an outrea ...
- Study: Lululemon To Pass Nike In Women's Activewear
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2022
Changes in the way Americans work out will lead to major bra ...
- Fashion Nova To Pay $4.2 Million For Allegedly Suppressing Bad Reviews
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
Online clothing retailer Fashion Nova has agreed to pay $4.2 million ...
- Amazon To Open Real-Life Clothing Store
Marketing Daily, Sarah Mahoney - Thursday, January 20, 2022
Store will be equipped with same technologies as Amazon fulfillment centers, ...