- TikTok Users Showering In Arc'teryx Jackets
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 18, 2022
Outdoor brand Arc’teryx’s Gore-Tex jackets have become a TikTok meme, thanks ...
- Report: Led By T.J. Maxx, Off-Price Apparel Poised For Bigger Gains
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 19, 2022
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Marketing Daily, Sarah Mahoney - Thursday, January 13, 2022
Company will intensify focus on direct channels as its primary growth vehicl ...
- Gap Releases First NFT Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 12, 2022
Gap is collaborating with Brandon Sines, the artist behind digital merchandise brand Fra ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Patagonia, Samsung Partner To Fight Plastic Pollution
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 9, 2022
Patagonia and Samsung announced a collaboration at CES that focuses on minimizi ...
- Nike Sues Lululemon Over At-Home Mirror Gym
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 6, 2022
Nike is accusing Lululemon of patent infringement over the apparel maker’s at-ho ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Solid Year For Activewear Ahead, Despite China Concerns
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2022
A new forecast from Baird predicts above-average gym industry growth, healthy sal ...
- Macy's Taps TikTok's Style Not Size Duo For New Collection
Marketing Daily, Sarah Mahoney - Tuesday, January 4, 2022
Style Not Size is the brainchild of social-media influencers Denise Mercedes, ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- The North Face, Gucci Release 'Second Chapter'
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 30, 2021
The brands' latest collaborative collection ranges from $1,500 hiking boots to $2,7 ...
- Jewelry, Electronics, Apparel Sparkle This Season
Marketing Daily, Sarah Mahoney - Tuesday, December 28, 2021
Americans really did spend big this holiday season, with a gain ...
- Despite Supply Struggles, Nike Posts Strong Results
Marketing Daily, Sarah Mahoney - Tuesday, December 21, 2021
For example, digital sales jumped 12%, led by a 40% increase ...
- Nike Acquires Virtual Sneaker Company
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 15, 2021
Nike has acquired Rtfkt, a virtual products and experiences company that us ...
- Stitch Fix, Ulta Trend Predictions: Violet Hair, Death Of The Business Suit
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2021
In a new poll from Stitch Fix, a third of respondents s ...
- JCPenney Goes After Gen Z Via Forever 21 Collection
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 14, 2021
Forever 21 is launching merchandise in 100 JCPenney stores nationwide as we ...
- H&M Takes Bigger Stake In Recycled-Textiles Manufacturer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 13, 2021
H&M has picked up a bigger piece of a leading recycled-textiles manufacture ...
- Taco Bell Hires Nike Exec As Global Chief Brand Officer
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 12, 2021
Taco Bell has named Sean Tresvant as global chief brand officer, effecti ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- How Emotion Fuels Loyalty For Nike, Netflix, Disney, TikTok
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 6, 2021
Brand Keys research shows massive shift in how consumers arrive at bra ...
- Skechers, Allbirds Intensify Move Toward Greener Sneakers
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 2, 2021
Skechers is kicking off a multiyear partnership with the Nature Conservancy, alo ...
- Ground-Breaking Black Designer Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 29, 2021
Deemed one of the most influential designers of his generation, Virgil Ablo ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C Insider, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipme ...
- Tennis Star Naomi Osaka Signs With Victoria's Secret
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 21, 2021
Tennis star Naomi Osaka announced on her Instagram that she is t ...
- Macy's, Kohl's Ride America's Urge To Get Dressed
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 19, 2021
Both chains beat expectations, though one analyst cites Macy's "disjointed and unfocus ...
- Report Predicts Historic Rebound In Luxury Spending
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 12, 2021
Bain forecasts that personal luxury good sales will finish out the ye ...
- Passion: The Driving Force of Fair Harbor's Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...