• by Fern Siegel , March 3, 2022

BSN SPORTS just launched its year-long campaign, #ThankYouCoach, to celebrate the company’s 50^th anniversary.

A division of Varsity Brands, BSN distributes sporting goods to school and league markets, partnering with Wilson, Rawlings and Spaulding, among others.

The #ThankYouCoach site encourages the public to share its stories on Instagram, Facebook and Twitter, honoring coaches who embody the “best of” — both on and off the field or court.

The creative and campaign concept was generated in-house by BSN’s marketing and creative teams.

Stories featured in #ThankYouCoach will run on BSN SPORTS websites, customer communications and social-media channels throughout 2022. It promotes inspiring tributes about coaches at every level of competition.

Throughout the year, BSN SPORTS will pull some of the “best of” aggregated through the #ThankYouCoach hashtag to publish in standalone and compilation posts on BSN SPORTS’ website and various landing pages.

“Especially now, as we emerge from 24 months of disruption and distance, it is important that we recognize and celebrate the coaches who make a positive impact with their student-athletes and in their local communities,” said Terry Babilla, BSN SPORTS President.

“We hope anyone and everyone who benefited from a coach's investment of time and energy will publicly appreciate that work through this #ThankYouCoach initiative. We want to ensure coaches know without question how much they are appreciated and valued throughout the year.”

Adam Blumenfeld, CEO of Varsity Brands, added: “Coaches remind us every day what matters most: pay it forward, help a kid develop lifelong skills, and in the process elevate the experience for 55 million school-aged young adults.”

BSN SPORTS services 150,000 teams nationwide, from middle schools to universities.

In addition to BSN Sports, Varsity Brands has three other businesses: a Varsity Sport Brand, Varsity Spirit and Herff Jones, a Varsity Achievement Brand.