- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissio ...
- Maternity Marketer Says Its Database Was Breached
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
Apparel marketer Destination Maternity revealed that a database containing personal information ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home worko ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- China's Consumers Put Pressure On U.S. Brands
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 25, 2021
As tensions worsen between China and the United States, American companies a ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Nature Boy Forever? Consumers Forecast To Continue Outdoorsy Trend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 24, 2021
"Consumers have found refuge in the industry during the pandemic, and th ...
- Hanes Gets Quirky With Hans
Out to Launch, Larissa Faw - Tuesday, March 23, 2021
The "Overshare In Your Underwear" introduces "Hans," a chilled-out dude who h ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology a ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C Insider, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they us ...
- In Sales Surprise, Nike Slips
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 22, 2021
Bottlenecks in its supply chain caught up with Nike, which posted ...
- Wexner, Victoria's Secret Founder, Leaves L Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 19, 2021
While Wexner's exit may seem like the end of an era, Victoria ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C Insider, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered i ...
- Nike CEO Addresses Customer Trust Issues
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Nike CEO John Donahoe said the resignation of former vice president A ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in t ...
- Baseball, Here We Come: Dick's Record Results Hint At Stronger Spring
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 10, 2021
The retailer's net sales reached $3.13 billion, an increase of 19.8% compar ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-wea ...
- Canada Goose Inks Deal With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 3, 2021
Apparel company Canada Goose is partnering with the National Basketball Association ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Wrangler Signs Georgia May Jagger As Spokesperson
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Jagger posted about the deal to her 959,000 Instagram followers and 117,0 ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C Insider, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," sa ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action ...
- Gap Says Digital Demand Sped Up Automated Warehouse Plans
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 24, 2021
Gap Inc. is investing to support its stated ambition of drivi ...
- VaynerMedia Wins American Eagle Media Business
MAD, Steve McClellan - Wednesday, February 24, 2021
In its latest annual report (2019) the company reported total advertising cos ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaig ...
- Remember Getting Dressed? Shapermint Does
D2C Insider, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint sa ...
- Lululemon's Wellness Index Says Gen Z Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 12, 2021
Report is latest move to establish itself as a wellness authority, staki ...
- Ready To Get Dressed? Kohl's And Nordstrom See Brighter Skies Ahead
Marketing Daily, Sarah Mahoney - Friday, February 5, 2021
Nordstrom has rolled out new digital-first strategy in its top 10 market ...
- Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 5, 2021
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, t ...
- Nike Introduces 'Hands-Free 'Shoe
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 3, 2021
Inspired by an employee who had suffered a stroke and lost t ...