- With New Holiday Ads, Bombas Pushes 'Bee Better' Giving
D2C Insider, Sarah Mahoney - Monday, November 8, 2021
Campaign tweaks brand's "buy one, give one" stance for more seasonal spiri ...
- Sustainable Shoemaker Allbirds Launches Successful IPO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 4, 2021
Sustainable shoemaker Allbirds raised more than $300 million in its initial publ ...
- Carhartt Salutes America's Diverse Workforce
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2021
Creative features 55 real workers across different skilled occupations, representing the diversi ...
- Duluth Trading Promises To Keep 'The Funk Far From Your Junk'
MAD, Todd Wasserman - Wednesday, October 27, 2021
New ads, from Planet Propoganda, tout the brand's odor-fighting underwear line wi ...
- Gap, H&M, Levi Strauss Linked To Deforestation
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 22, 2021
A report is linking some huge brands to Cambodia’s disappearing forest. T ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started ...
- Trend Watch: Sportswear Sales Rise, Apparel Supplants Food As No.1 Teen Purchase
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 6, 2021
"We think it's worth noting that total demand for clothing/footwear today ...
- Followup On Nike's Hands-Free Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 4, 2021
Putting on shoes can be a difficult task for people with disabiliti ...
- Social Media Slams Kylie Jenner Swimsuit Company
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 4, 2021
Social media can make or break a brand, as members of t ...
- Tom Brady Launches Clothing Line At Nordstrom
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Tom Brady is launching a clothing line, called simply “Brady,” that wi ...
- With Freestyle, Stitch Fix Aims To Disrupt Fashion - Again
D2C Insider, Sarah Mahoney - Monday, September 27, 2021
The Stitch Fix Freestyle, an evolution in its technology platform, allows anyo ...
- Volvo Collaborates With Footwear Company
Marketing Daily, Tanya Gazdik - Sunday, September 26, 2021
The limited-edition sneaker was Inspired by the electric Volvo XC40 Recharge. ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-Up
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Even Nike can't outrun supply-chain woes, with the mighty apparel company posti ...
- Wrangler, Dickies Launch Upbeat Campaigns
Marketing Daily, Tanya Gazdik - Monday, September 20, 2021
Wrangler's effort features a diverse lineup of "everyday people" while Dickies focus ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces ...
- Money-Losing Allbirds Plans To Win With Stores
D2C Insider, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investo ...
- Dick's Goes Outdoors, REI Stretches With Athleta
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2021
Public Lands, Dick's Sporting Goods' new outdoor retail format, will sell outdo ...
- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturi ...
- Lexus Joins With Designer, Champion For Apparel Collection
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
Los Angeles designer Salehe Bembury, who has 317,000 Instagram followers, posted t ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will lo ...
- Carhartt Says Hard Rock Is Hard Work --- And Metallica Is Hiring
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2021
"We have a saying that every day is Labor Day at Carhart ...
- New Balance V. Michael Kors: New Lawsuit
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 26, 2021
"New Balance is testing its legal hold on the letter 'N' ...
- Carhartt, Tractor Supply, Partner To Boost Trades
Marketing Daily, Sarah Mahoney - Tuesday, August 24, 2021
Retailer and apparel company's joint efforts includes donations to SkillsUSA, a skill ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superst ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- Old Navy Stops Segregating Plus-Size Market
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 19, 2021
Old Navy is taking more steps against fashion's usual focus on th ...
- Levi Strauss Acquires Yoga Activewear Brand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 10, 2021
Levi Strauss & Co. is buying premium athleisure brand Beyond Yoga. “The deal com ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C Insider, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeli ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppe ...