- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- Title Nine Apparel Company Donates $1M To Women's Soccer Team
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 5, 2021
Missy Park, the founder of Title Nine, a California-based apparel company, w ...
- Reebok's AR Tool Helps DIY Ballers Build Their Own Courts
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
The idea is to give kids and teens "more places to play ...
- Kyrie Irving Backpedals On Nike Slam
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 3, 2021
NBA star Kyrie Irving says he was out of line in public ...
- Kyrie Irving Does Not Endorse His Own Nike Shoe
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 29, 2021
Nike is being blasted by one of its star athletes, who sa ...
- American Eagle, GapKids Say Individualism Is In For Back-To-School
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2021
Both campaigns focus on kids' pent-up eagerness to get back on t ...
- Adidas News: Bad Bunny's Messy Mashup, Kanye's Possible Brand Cheating
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 23, 2021
What's messy? Fans have to upload a photograph of their Cheetos-dusted fingerti ...
- For A Record BTS Year, OshKosh B'gosh, Dick's Are Throwing It Back
Marketing Daily, Sarah Mahoney - Wednesday, July 21, 2021
OshKosh B'gosh ads themed "Today is Someday" stars young versions of famo ...
- Macy's Helps Kids Shake The Dust Off
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 16, 2021
The ads, shot in a real school, show gleeful kids giddily shaki ...
- In Olympic Push, Etsy Gets Earnest While Nike Turns Silly
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 14, 2021
Nike's "Best Day Ever" spot is is a goofy ode to tomorro ...
- Deloitte, Mastercard Predict Heavy Spending On Back-To-School
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 12, 2021
"We've entered a new era of schooling where traditional back-to-school supplies a ...
- Beyonce, Selena And Demi Moore: Everybody In The Pool!
Marketing Daily, Sarah Mahoney - Thursday, July 8, 2021
Beyonce does NOT model swimsuits from Flex Park line from Adidas ...
- Nordstrom Reports 'What Can I Wear To Work?' Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 8, 2021
Ahead of its annual Anniversary Sale, the retailer's latest survey validates so ...
- Kanye West, Yeezy Sue Walmart For Shoe Knockoff
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 4, 2021
Kanye West is suing Walmart for allegedly selling a knockoff of h ...
- Opening Up = Dressing Up: Klarna Sees Big Jump In Clothing Sales
Marketing Daily, Sarah Mahoney - Wednesday, June 30, 2021
Some retail experts are christening 2021 the Year of the Pop-Up, includi ...
- Target's Sustainability Push Shakes Up Brand Strategy
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2021
Target says it has already designed a number of its owned bran ...
- Scroll 'N' Shop: Study Finds Over Half Of Social-Media Users Buy
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 23, 2021
When it comes to educating people about brands, Facebook leads the wa ...
- Everlane Ups Sustainability Claims With 'Clean Denim'
D2C Insider, Sarah Mahoney - Monday, June 21, 2021
The company is still working to distance itself from scandals that bro ...
- FCB Named First Global AOR For Footwear/Apparel Brand HOKA ONE ONE
Accounts on the Move, Steve McClellan - Thursday, June 17, 2021
Performance footwear and apparel brand HOKA ONE ONE, a division of Deckers Bran ...
- Victoria's Secret Aims To Redefine Itself Post-Angels
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 16, 2021
Victoria’s Secret is foregoing the use of “angels” in a new rebrandi ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. The ...
- Famous Footwear Parent Company Appoints CMO
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 10, 2021
Calares, the parent company of footwear brands including Famous Footwear and Naturalize ...
- Signet Jewelers Ups Ad Spending To Catch Post-COVID Shoppers
Marketing Daily, Sarah Mahoney - Thursday, June 10, 2021
After sharp rise in sales, the company is predicting a downturn ...
- Hasbro, Reebok Partner For Basketball Collab
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 6, 2021
Hasbro and Reebok are partnering for a “nostalgic basketball collaboration rooted ...
- Merrell's Advice About Everything? #DoItOutdoors
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 7, 2021
The TV spot focuses on a family watching a backyard movie. Digit ...
- Vanessa Bryant Goes To Battle With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 3, 2021
Kobe Bryant’s widow, Vanessa Bryant, is butting heads with Nike over t ...
- Buying Depop, Etsy Tries On Resale Fashion
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 3, 2021
Etsy is paying $1.63 billion for U.K.-based fashion resale marketplace Depop, whi ...
- Uniqlo Parent Company Comes To India's Aid
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 28, 2021
Fast Retailing, the parent company of global apparel retailer Uniqlo, is providi ...
- Consumers Are Buying New Shoes For Special Occasions
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 20, 2021
Starting in the late first quarter and into the second quarter, Sh ...
- Express Uses TikTok To Get Consumers Excited About Getting Dressed Again
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 18, 2021
Express is launching a TikTok campaign called the #ExpressReentry challenge asking use ...