- Q&A: Behind Uniqlo's New 'Made For All' Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 14, 2021
With "no visible logo or pattern," brand aims "to be the foundati ...
- Founder Of Iconic Vans Brand Dies
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 9, 2021
Paul Van Doren, the founder of the iconic Vans sneaker made famo ...
- Adidas Launches Video Series Featuring Celebs Including Beyonce
Marketing Daily, Tanya Gazdik - Sunday, May 9, 2021
This is Adidas' most ambitious content series to date, Sockeye's Andy Fras ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- New Balance Unveils Sustainable Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 5, 2021
New Balance released a new collection of sneakers in its Made Responsib ...
- Under Armour Reinvests Sales Surge Into Marketing
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2021
Under Armour's first-quarter results indicate the brand, which has seen its sha ...
- Old Navy Puts Magic (Johnson) To Work
Marketing Daily, Sarah Mahoney - Monday, May 3, 2021
Campaign follows three different graduates of the retailer's "This Way ONward" j ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- Levi Strauss CEO Stands Firm On Social Issues
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 22, 2021
Levi Strauss & Co. President and CEO Chip Bergh explained the importan ...
- Victoria's Secret Moves Beyond Sexy With Sweet Mother's Day Campaign
Marketing Daily, Sarah Mahoney - Friday, April 23, 2021
With experts predicting record spending for Mother's Day, brand rolls out campai ...
- With Like New, Lululemon Joins Recommerce World
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Like New allows customers to trade gently used Lululemon items at ...
- Anne Klein, Carhartt Find New Ways To Reach Mom
Marketing Daily, Sarah Mahoney - Wednesday, April 21, 2021
Catalog highlights products that show Anne Klein's push to become more ...
- Nike Remains Most Valuable Apparel Brand
Around the Net In Brand Marketing, Phyllis Fine - Thursday, April 15, 2021
Despite a sales drop due to the pandemic, Nike has retained i ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial resul ...
- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissio ...
- Maternity Marketer Says Its Database Was Breached
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
Apparel marketer Destination Maternity revealed that a database containing personal information ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home worko ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during t ...
- China's Consumers Put Pressure On U.S. Brands
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 25, 2021
As tensions worsen between China and the United States, American companies a ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Nature Boy Forever? Consumers Forecast To Continue Outdoorsy Trend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 24, 2021
"Consumers have found refuge in the industry during the pandemic, and th ...
- Hanes Gets Quirky With Hans
Out to Launch, Larissa Faw - Tuesday, March 23, 2021
The "Overshare In Your Underwear" introduces "Hans," a chilled-out dude who h ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology a ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C Insider, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they us ...
- In Sales Surprise, Nike Slips
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 22, 2021
Bottlenecks in its supply chain caught up with Nike, which posted ...
- Wexner, Victoria's Secret Founder, Leaves L Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 19, 2021
While Wexner's exit may seem like the end of an era, Victoria ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C Insider, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered i ...
- Nike CEO Addresses Customer Trust Issues
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Nike CEO John Donahoe said the resignation of former vice president A ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in t ...