- Baseball, Here We Come: Dick's Record Results Hint At Stronger Spring
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 10, 2021
The retailer's net sales reached $3.13 billion, an increase of 19.8% compar ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-wea ...
- Canada Goose Inks Deal With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 3, 2021
Apparel company Canada Goose is partnering with the National Basketball Association ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Wrangler Signs Georgia May Jagger As Spokesperson
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Jagger posted about the deal to her 959,000 Instagram followers and 117,0 ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C Insider, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," sa ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action ...
- Gap Says Digital Demand Sped Up Automated Warehouse Plans
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 24, 2021
Gap Inc. is investing to support its stated ambition of drivi ...
- VaynerMedia Wins American Eagle Media Business
MAD, Steve McClellan - Wednesday, February 24, 2021
In its latest annual report (2019) the company reported total advertising cos ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaig ...
- Remember Getting Dressed? Shapermint Does
D2C Insider, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint sa ...
- Lululemon's Wellness Index Says Gen Z Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 12, 2021
Report is latest move to establish itself as a wellness authority, staki ...
- Ready To Get Dressed? Kohl's And Nordstrom See Brighter Skies Ahead
Marketing Daily, Sarah Mahoney - Friday, February 5, 2021
Nordstrom has rolled out new digital-first strategy in its top 10 market ...
- Last-Minute Reveals: Jimmy John's, McDonald's, Skechers, Robinhood Show Off SB Spots
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 5, 2021
Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, t ...
- Nike Introduces 'Hands-Free 'Shoe
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 3, 2021
Inspired by an employee who had suffered a stroke and lost t ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaign ...
- Bombas Gets Into The Undies Biz
D2C Insider, Sarah Mahoney - Monday, January 25, 2021
The D2C company that engenders all kinds of loyalty for its soc ...
- AEO Thinks Aerie Can Soar To $2B In Sales
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2021
American Eagle Outfitters reportedly will open about 200 more Aerie locations, whi ...
- Poshmark Pops With Public Offering
D2C Insider, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in i ...
- New ASICS Campaign Feeds COVID Sweat Cravings
Marketing Daily, Sarah Mahoney - Thursday, January 14, 2021
The company is starting a Move with the Sun at Sunrise Challeng ...
- CVS, Calvin Klein Tap Tech For Marketing Smarts
Marketing Daily, Sarah Mahoney - Friday, January 8, 2021
CVS has tapped Michelle Peluso, formerly IBM's CMO, as its first-ever chi ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women w ...
- Nike, Bra-less-ness, Gen Z's Undies: A Year Of Comfort And Ease
Marketing Daily, Sarah Mahoney - Sunday, January 3, 2021
My 10 most-read stories included multiple mentions of brands that made movi ...
- Direct Sales Continue To Power Nike's Recovery
D2C Insider, Sarah Mahoney - Monday, December 21, 2020
Fueled by intriguing digital offers like its SNKRS app, digital sales ...
- Nike Introduces Next-Step Virtual Reality
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 16, 2020
Technology lets shoppers pick a hologram that matches their size and bo ...
- Gap And Kornacki Expand Khaki-Election Fame
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2020
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khak ...
- Behind Fila's Move To Content-Rich Personalization
D2C Insider, Sarah Mahoney - Monday, November 23, 2020
As more retailers close their doors, Fila finds that "selling direct nee ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part ...
- Is It A Walk, Or A Hike? Merrell Says, 'Who Cares?'
Marketing Daily, Sarah Mahoney - Monday, November 16, 2020
"Hike Your Turf" says if the closest you can come to ...
- Duluth Holiday Campaign Reimagines Mrs. Claus
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Duluth women are known for challenging the status quo, says Duluth Tradi ...