- Wrangler Launches 'Rick And Morty' Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 11, 2020
Venerable denim brand Wrangler has partnered with the sci-fi cartoon "Rick a ...
- Timberland Parent Company Acquires Streetwear Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 9, 2020
Timberland’s parent company has acquired Supreme, a streetwear brand with 12 store ...
- Porsche Partners With Puma For Youth-Targeted Initiative
Marketing Daily, Tanya Gazdik - Monday, November 9, 2020
Porsche and Puma are giving consumers 2.7 seconds to buy sneakers ...
- What #GoodToVote Taught Adore Me About Influencer Marketing
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2020
The company learned that micro-influencers -- those with fewer than 10,000 followe ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.c ...
- Carter's Salutes Pandemic Babies As Ultimate Optimists
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 2, 2020
"We wanted to highlight what it meant to have a baby ...
- Allbirds Spreads Wings Beyond Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 27, 2020
Allbirds is launching its debut apparel collection with a line of T-shirt ...
- Amazon Offers Shoppers Apparel Brand From Jenner Sisters
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 25, 2020
Amazon’s influencer-focused offshoot The Drop unveiled an exclusive fashion collection designed ...
- This Holiday, Gap Is Selling Optimism --- And Back On TV
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2020
The campaign, created in-house, focuses on people who write encouraging words ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C Insider, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportiv ...
- With 'Reset Normal,' The North Face Aims At Diversity
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2020
The new effort encourages people to keep exploring, especially at a ti ...
- Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear'
Marketing Daily, P.J. Bednarski - Thursday, October 15, 2020
Sickwear aims for a more stylish flu with six gender-neutral clothing ite ...
- With Explicit Political Agenda, Patagonia Builds Its Brand
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 15, 2020
Company is focusing on Senate races this year: "If we want ...
- ModCloth Undergoes 'Digital Makeover' Post-Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 12, 2020
The apparel brand formerly owned by Walmart is being taken in ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, w ...
- Crocs Pairs With Justin Bieber, DSW Pays Your Rent For A Year
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2020
Crocs is riding high on the world's new love of all thin ...
- SecondHand News: Levi's Buying Back Its Old Jeans
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 7, 2020
Clothes sold in the Levi's SecondHand marketplace are priced between $30 a ...
- Reebok Hires Black Activist As Creative Leader
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 1, 2020
Reebok has hired Black activist and designer Kerby Jean-Raymond to be o ...
- David's Bridal Adds AR And 3D For Determined Brides
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2020
Customers can view gowns at a full 360-degree angle. They can wa ...
- American Eagle Targets Gen Z, Survives In Fraught Market
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, September 29, 2020
In a year when retailers and clothing companies are suffering mightily, Americ ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put arou ...
- With Fewer, Better Campaigns, Nike Bounces Back Faster Than Expected
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2020
"Nike is a better, more profitable company today than it was ...
- Dickies Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
"A message about inspiration and unification is something that transcends this mome ...
- Stitch Fix Expands, Capturing Post-COVID Shifts
D2C Insider, Sarah Mahoney - Monday, September 14, 2020
Stitch Fix has an advantage because it adds the element of personalizati ...
- Cole Haan Wants To #WriteNewRules For Post-COVID Comfort
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2020
"The goal of the company has been to disrupt the dress footwe ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go o ...
- For Labor Day, Shapermint Outfits Unemployed Goddesses
D2C Insider, Sarah Mahoney - Tuesday, September 8, 2020
Shapermint, a brand built on shoring up women's jiggly bits, is reachi ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, ...
- For #LaborDayOn, Red Wing Reaches Out To The Unemployed
Marketing Daily, Sarah Mahoney - Thursday, September 3, 2020
The company known for ultra-tough footwear wants to help America's 25 milli ...
- Carhartt Hard Hat Campaign Celebrates Laborers On Labor Day
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
The campaign features yellow hard hats representing job openings from construction ...