- Lacoste's New Strategy: Dress The Wait Staff
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
While it still outfits professional athletes, the brand has begun putting i ...
- Procrastinators Predicted To Be Good For Stores
Marketing Daily, - Tuesday, August 23, 2011
A new survey from the National Retail Federation finds that down-to-the-wire paren ...
- Abercrombie To 'Jersey Shore': Take Clothes Off
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2011
In a bit of reverse product placement, teen clothing retailer Abercrombie &am ...
- Abercrombie & Fitch Tells 'Jersey Shore': Please Don't Wear Our Clothes
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
Mike "the Situation" Sorrentino may have to find some new attire f ...
- Old Navy Launches Team Sports Apparel
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Old Navy will enter the multibillion-dollar sports apparel and merchandising business wi ...
- Gap Expands Its Athleta Line
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 11, 2011
San Francisco-based Gap has opened its third Athleta location. The store, ...
- Adidas Originals Debuts New Ad Campaign
Marketing Daily, - Wednesday, August 10, 2011
After previewing its new fall ad campaign at Lollapalooza, Adidas Original ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Skechers Moves Into Consumer Electronics
Marketing Daily, - Tuesday, August 9, 2011
Skechers is getting into the consumer electronics game. ...
- Levi's New Marketing Executive Takes The Helm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Rebecca Van Dyck led Nike Inc.'s "Just Do It" campaign and help ...
- Under Armour Launches Push For Its Athletic Shoes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
Under Armour, known for sweat-absorbing sportswear, is launching its biggest campaign ...
- Pepsi Marketing Throwback Merchandise
Marketing Daily, - Monday, August 8, 2011
As one promotion for its Pepsi Throwback recently made a permanent pa ...
- The Next NEW NEW Thing
Engage:Affluent, Patricia Pao - Wednesday, August 3, 2011
I'm predicting that 2012 will be The Year of the (Men's) Wat ...
- Puma Official Sportswear Partner Of America's Cup
Marketing Daily, - Tuesday, August 2, 2011
Footwear and apparel company Puma has signed as sportswear parter of t ...
- Cabela's Turns In Record Results
Marketing Daily, - Thursday, July 28, 2011
Cabela's posted record results for the second quarter, with total revenue climbi ...
- New Balance's Minimus Joins The 'Barefoot' Race
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 28, 2011
Marketers' blog posts don't usually draw more than a handful of comment ...
- Banana Republic, Gilt Groupe Offer 'Mad Men' Line
Marketing Daily, - Friday, July 22, 2011
The Gap's Banana Republic says it is introducing the first-ever "Mad Me ...
- Puma Enlists Actress For 'Project Pink'
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2011
"Vampire Diaries" actress Nina Dobrev is joining sports brand Puma in kicki ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Daddy Now Wears Hiking Boots
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 14, 2011
Blogging in the Los Angeles Times, David Lazarus puts it this wa ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Lululemon Reports Sales Up 16% In Q2
Marketing Daily, Sarah Mahoney - Friday, June 10, 2011
Lululemon isn't alone in predicting big sales gains for the $31 billi ...
- Jockey Taps Tim Tebow for New Underwear
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
Heisman winner Tim Tebow is the new spokesperson and advertising talent f ...
- Study: Consumers See Luxury Brands As Reason To Buy
Marketing Daily, Tanya Gazdik - Monday, June 6, 2011
Luxury brands continue to lead the pack in the Brand Keys Fashi ...
- Lockout Not Stopping Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
The game may be on hold but adidas has added two N ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...
- Nike's Jordan Taps Maya Moore
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
College women's hoops star Maya Moore has signed a deal with Jorda ...
- Columbia Sportswear Reports Sales, Orders Hikes
Marketing Daily, - Friday, April 29, 2011
Columbia Sportswear says its first-quarter sales rose 11% to $331.1 million, compar ...
- Kohl's Signs Exclusive Deal With Rock & Republic
Marketing Daily, - Friday, April 29, 2011
Kohl's says it has signed an exclusive deal with VF Corp.'s Ro ...