- Levi's Special-Editor Jackets Benefit MOCA
Marketing Daily, - Tuesday, April 26, 2011
Levi's say it is turning its famous trucker jacket into a bla ...
- Saucony To Launch First National TV Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
Saucony is saying "Find Your Strong" in its first national spot. T ...
- Call Me Ann: Ann Taylor Gets A New Name
Raw, Sarah Mahoney - Monday, March 14, 2011
Add Ann Taylor to the list of one-name wonders: Like Cher a ...
- Dior Designer Booted Over Anti-Semetic Remarks
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Galliano, the designer for Dior who was caught on tape at ...
- Nordstrom, Disney Clothing Line Marks 'Small World'
Marketing Daily, Sarah Mahoney - Monday, February 28, 2011
It's enough to get you tapping the toes of your Dutch wood ...
- Nike Introduces 3D Shoes For Basketball All-Stars
Marketing Daily, - Monday, February 14, 2011
Nike says that when NBA superstars Kobe Bryant, Kevin Durant and LeBr ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Brooks Brothers Partners With Nordstrom
Marketing Daily, - Thursday, January 27, 2011
Brooks Brothers is getting back into the wholesale business. Nordstrom, Inc. wi ...
- Levi's Taps Wieden, OMD
MediaDailyNews, - Friday, January 28, 2011
Iconic American apparel brand Levi's Thursday said it awarded its global advertisi ...
- Kenneth Cole Hires Carol Massoni For Consumer Direct
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 26, 2011
Kenneth Cole Productions, Inc. has hired Carol Massoni as president of consum ...
- Who Prefers Designer Clothes?
Marketing Daily, - Wednesday, January 26, 2011
Top 10 DMAs in which reside adults who agree with the statemen ...
- The Gap's Athleta Opens First Retail Store
Marketing Daily, - Thursday, January 13, 2011
The women's athletic brand, popular with its catalog and online shoppers, sel ...
- Wayne Gretzky, Kim Kardashian To Pitch For Skecher USA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Wayne Gretzky, the Pro Hockey Hall of Famer and record holder, ...
- Even 'Seinfeld' Didn't Take It This Far!
Marketing: Sports, Jon Last - Tuesday, January 11, 2011
I've always been a fan of the sitcom "Seinfeld." And while ma ...
- New Lacoste Ads Push Gator Glamour
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2011
Lacoste, the sportswear company best known for its preppy little alligator, ...
- Survey Finds Upswing In The Way Men Dress
Marketing Daily, Sarah Mahoney - Tuesday, January 4, 2011
When it comes to men, it's okay to judge a book ...
- Nothing Gets Between Me And My Cheap Dungarees
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 5, 2011
I need to clear up two mysteries: One of long standing, t ...
- Patriotic Undies: Scan This
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 3, 2011
Attorney Marcus Carey started an apparel line last month that sells clothi ...
- Jeggings Are Hot! NPD Calls Them 'Next Evolution Of The Jean'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
My sister-in-law sells the "Carol Anderson by invitation" (CAbi) line of cloth ...
- Nordstrom, New Balance Give Shoes To 11,000 Kids
Marketing Daily, - Monday, December 6, 2010
Those funds go to Shoes That Fit, a national nonprofit organization th ...
- Stride Rite Ad Leverages Nostalgia, Tradition
Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
For the first time in 20 years, the shoe company will a ...
- Fila Uses 'Real' Women In Toning Apparel Ads
Marketing Daily, Tanya Gazdik - Friday, December 3, 2010
The campaign includes a dedicated Facebook page as well as all ...
- Open Letter To Tony Post, CEO, Vibram FiveFingers USA
Marketing Daily - Top of the News, Thom Forbes - Monday, December 6, 2010
Dear Mr. Post: I've purchased two pairs of Vibram FiveFingers in rece ...
- Children Of All Ages Want Toys, Gadgets, Gizmos, Dolls
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Bill Briggs reports that it doesn't matter what age the American consum ...
- LeBron James Nike Ad Trumped By Parodies
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Spoofs and parodies of the LeBron James "What should I do?" ...
- H&M Unveils Lanvin Collection
Marketing Daily, - Friday, November 19, 2010
The women's line, which ranges from $19 belts to $249 dresses, wi ...
- For 40 Years, Cotton Has Been 'The Fabric Of Our Lives'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 16, 2010
Jennifer Collins takes a look at the influential marketing campaign for cott ...
- JCPenney Unit Debuts Big, Tall Concept For Men
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
The stores will carry an assortment of national men's brands, as we ...
- Crocs Is Ready To Make A Splash Again
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Understandably, Crocs vp of global marketing Ken Chaplin refers to the wo ...
- Just In Time For The Holidays: New Snuggie's Video, Patterns
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Todd Wasserman reports that Snuggie, the blanket with sleeves that everyone lov ...