- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- Under Armour Targeting Young Women With New Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
Under Armour is pursuing a huge new market -- active young wom ...
- Chinese Lingerie Brand Uses Princess Di Lookalike In Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- Sears Looks To Boost Online Shoe Savvy
Marketing Daily, Sarah Mahoney - Thursday, August 26, 2010
The retailer hopes its microsite, hosted by fashion stylist Francesca Mills, wi ...
- Who Spends On Shoes?
Marketing Daily, - Thursday, August 26, 2010
Top 10 DMAs in which reside adults who spent more than $2 ...
- 'Mad Men' Actress Stars In London Fog Campaign
Marketing Daily, - Wednesday, August 25, 2010
Hendricks, who plays Joan Holloway and was recently named "Best-Looking Woman ...
- Nordstrom Builds Sales By Linking Its Inventory
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
You would think that department stores routinely link the inventory in the ...
- Tiger Woods' Clothing Line Also In A Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
The one thing Tiger Woods' most ardent fans really won't tolerate? Losin ...
- New Kotex Effort Dangles Undie 'Makeunder'
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
Aida Flick, brand director at Kotex, tells Marketing Daily the effort ...
- Gap Takes Over Groupon Sites Nationwide
Marketing Daily, Tanya Gazdik - Thursday, August 19, 2010
"We're always looking at new and innovative ways to connect with o ...
- Pint-Sized Skinny Jeans A Hit Among The Toddler Set
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
Children's clothing sales are up 5.3% in 2010, according to MasterCard Advisor ...
- New Jeans Line For Men From Lee; For Women From Levi's
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
It's casual dress day, right? Must be. Continuing on the denim them ...
- PGA Tour Gets College Class With Perry Ellis
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
The PGA Tour will unveil a line of Perry Ellis clothes th ...
- Levi's Woos Women With Curves
Marketing Daily, Sarah Mahoney - Monday, August 9, 2010
"Jeans that fit right are like the Holy Grail for women," Ma ...
- After Toning Tushes, Reebok Tackles Thighs
Marketing Daily, Sarah Mahoney - Saturday, August 7, 2010
On the heels of its hit with EasyTone, the sneakers that promi ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 5, 2010
Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- Gap Gambles On 1969 Collection
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2010
Based on the response from jeans-lovers, the San Francisco-based company has expand ...
- Unlike Nike Plus, Adidas MiCoach 'Gets In Your Head'
Online Media Daily, Gavin O'Malley - Tuesday, August 3, 2010
Hoping to give Nike Plus a run for its money, adidas ju ...
- In 'Mad Men' Era, The Right Bra Meant Everything
Marketing Daily, - Monday, August 2, 2010
The Emmy-winning Bryant will offer fit and styling tips, as well ...
- Wal-Mart Needs to Strike Balance Between Basics And Glitter
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Wal-Mart says it has listened to its customers and thinks that ...
- Jockey Int'l. Inks Deal With Tim Tebow
Marketing Daily, - Tuesday, July 27, 2010
Tebow will work with several of Jockey's lines, including the "Staycool" collectio ...
- Levi's Chooses Levi's Girl
Marketing Daily, - Monday, July 26, 2010
Smith will get an immersion course in Levi's marketing with a foc ...
- Who Buys Skechers?
Marketing Daily, - Monday, July 26, 2010
Top 10 DMAs in which reside adults who bought Skechers athletic sho ...
- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Gap's 1969 Test Store Seeks A Slice Of the Premium Jeans Market
Around the Net In Brand Marketing, Thom Forbes - Friday, July 23, 2010
Sandra M. Jones takes a stroll down Rush Street on Chicago's Go ...
- Burberry Revenue Grows 27%; Same-Store Sales Up 10%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
...
- Armani Profits Nipped 28% By Frugal Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
...
- Adidas Scores As Controversy Mounts Over Its World Cup Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
It was showman George M. Cohan -- that's Cohan with an " ...
- JCPenney Opens Shop-Within-A-Shop For Aldo Footwear
Marketing Daily, - Wednesday, June 30, 2010
Penney, based in Plano, Tex., says the new line will dramatically expa ...