- Apple Search Ads Gain On Facebook, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
Apple privacy measures boosted its search ads business due to its A ...
- Apple Pumps Up Ad Staff In Post Privacy-Policy Ad Business Push
Digital News Daily, Karlene Lukovitz - Tuesday, September 6, 2022
A report based on analysis of ads on Apple's website concludes it ...
- Samsung Mocks Apple's Lack Of Innovation In Latest Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Samsung released a new ad that takes a shot at Apple, whi ...
- Confirming, Fact-Checking A Story - Just Give It Less Visibility? What Would TV Nets Do?
TV Watch, Wayne Friedman - Wednesday, August 31, 2022
If you can't confirm a story, should you run a story? ...
- Q2: Non-Game Apps Overtake Game Apps, But Consumer Spend Down For 1st Time
Mobile Insider, Karlene Lukovitz - Thursday, August 25, 2022
After the spike in pandemic growth, consumers are redirecting some of the ...
- IBM Tests ID5 To Retarget 1.4M B2B Users In Safari, Benefiting From Lower CPMs
Performance Marketing Insider, Laurie Sullivan - Thursday, August 25, 2022
With 40% of global traffic not reachable through third-party cookies in Safar ...
- The Dreams Of An Israeli Fighter Pilot
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 24, 2022
Yevgeny Peres joined AppsFlyer as EVP product strategy, to help it surpa ...
- Apple Removes Owner Tag, Email Requirements For Podcasts
Publishers Daily, Ray Schultz - Tuesday, August 23, 2022
Creators need an Apple ID to submit a show, Apple announces. ...
- Apple's Next Big Move: Serving Up Ads In Apps?
Marketing Daily, Todd Wasserman - Monday, August 22, 2022
The effort is part of Apple's push to increase revenue from t ...
- Apple Debuts Podcast Popularity Charts
Publishers Daily, Ray Schultz - Friday, August 19, 2022
Listeners can see the top shows and episodes in all markets a ...
- Apple Warns Of Security Flaws In iPhones, iPads, Macs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
Apple released two security reports this week, disclosing serious security vulnerabilities f ...
- Apple Maps Hints At Ads Again, This Time Centered On ATT
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Apple continues to step up its ad business, and may now ...
- Google Pressures Apple With 'Get The Message' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Google called out Apple in an ad campaign, putting pressure on t ...
- Apple Job Board Openings Suggest It's Building Out Its Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 3, 2022
Apple's recent job board added two specific job posts Wednesday that sugge ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Food & Lifestyle Apps On IPhone Have Highest Opt-In Rates For Ad Targeting
Research Intelligencer, - Friday, July 29, 2022
Opt-in rates have stabilized in the year since Apple started asking custome ...
- Apple Sends iTunes Connect Update Emails To People Who Shouldn't Get Them
Around the Net in Email, Ray Schultz - Thursday, July 28, 2022
Apple is mistakenly sending emails asking users to update their iTunes Conne ...
- As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
Email Insider, Ray Schultz - Monday, July 11, 2022
Google has the largest usage. But does that reflect volume? Campaign Geni ...
- Apple Takes Aim At Spyware With 'Lockdown Mode'
Digital News Daily, Wendy Davis - Thursday, July 7, 2022
Apple plans to release a new security setting, Lockdown Mode, which cou ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- Google Will Pay $90M To Settle Anticompetitive Lawsuit, Build Indie Corner
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
Google will pay $90 million to settle a class-action lawsuit with U. ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- FCC Asks Apple, Google To Remove TikTok From App Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 29, 2022
Leaked audio from 80 internal TikTok meetings to BuzzFeed in early Ju ...
- Lawmakers Urge FTC To Probe Google, Apple Over Ad Identifiers
Digital News Daily, Wendy Davis - Friday, June 24, 2022
Four Democratic lawmakers are urging the FTC to investigate Apple and Goog ...
- Red Sift Gears Up To Drive BIMI Use In Apple Mail
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Apple said last week that it will support BIMI starting in Septem ...
- Apple Bends It Like... MLS?
Media Insider, Cory Treffiletti - Wednesday, June 22, 2022
You may or may not have heard, but Ted Lasso is ...
- Good Apple, Bad Apple: MPP Has Had Positive And Negative Results
Email Insider, Ray Schultz - Friday, June 17, 2022
Email senders are facing deliverability problems. But there there has been ...
- German Regulator Investigates Apple's Opt-In Privacy Settings
Mobile Insider, Wendy Davis - Thursday, June 16, 2022
The German competition regulator Bundeskartellamt is investigating Apple over privacy settings th ...
- Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Browser developer Mozilla on Tuesday backed a federal antitrust bill that wou ...
- Major League Soccer Goes 100% Streaming With 10-Year Apple Deal
Digital News Daily, Karlene Lukovitz - Tuesday, June 14, 2022
The deal marks a major milestone for streaming and a breakthrough f ...