- NAI To Develop New Location Privacy Standards
MediaDailyNews, Wendy Davis - Wednesday, January 24, 2024
Responding to recent privacy crackdowns, the self-regulatory organization Network Advertising Initiative pla ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Email In Vogue: It's Popular But There Is Room For Improvement
Email Insider, Ray Schultz - Wednesday, January 24, 2024
Most consumers feel that brands are over-messaging, Netcore reports in its 20 ...
- Web3 Post-Analysis: NFTs Had Momentum, Apps Had Engagement
Media 3.0, Colin Kirkland - Wednesday, January 24, 2024
Blockchain data tracker DappRadar found the number of unique active wallets th ...
- TikTok Cuts Sales, Advertising Jobs To Reduce Costs
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
TikTok has carried out a round of layoffs across its sales a ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Ibotta Surprises Customers, Offers 'Money Sampling'
MAD, Fern Siegel - Thursday, January 18, 2024
The new spot rebrands Ibotta's cash-back feature as "free money." Created ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- TikTok Tests Generative-AI Song Creation Tool
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
TikTok is testing a generative AI tool that allows users to crea ...
- Instagram's 'Nighttime Nudges' Feature Aims to Help Teens Curb App Use
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
The new "nighttime nudges" feature pops up on teens' phone screens aft ...
- Saucony Hopes 'Marathumb' Can Reverse Sales Slide
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 17, 2024
The struggling sneaker brand says the average American's thumb scrolls three maratho ...
- Future Of VR Headsets? Please - There Are Big AI Issues To Consider
TV Watch, Wayne Friedman - Thursday, January 18, 2024
Apple is doing all it can with its Vision Pro headsets, maki ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- Navigating Health Confusion: Albertsons Platform Sincerely Health Decodes Wellness
Marketing Daily, Sarah Mahoney - Thursday, January 11, 2024
The retailer is finding new ways to make healthy eating fun, turni ...
- Snapchat Allows Parents To Restrict Their Teens' Use Of 'My AI' Chatbot
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
Parents can now restrict their teens' access to the app's "My A ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- X Allows Marketers To Target Premium Subs With New Ad Option
MediaDailyNews, Colin Kirkland - Monday, January 8, 2024
X is offering advertisers a new ad option that involves targeting premi ...
- Duolingo Lays Off 10% Of Contractors, Increases AI Usage
MediaDailyNews, Colin Kirkland - Monday, January 8, 2024
Language-learning app Duolingo has been increasing the utilization of AI features ...
- Magna Finds Skippable Ads Engage, Forced Views 'Hinder'
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
The study, sponsored by TikTok, also found skippable mobile video ads requi ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- OpenAI To Launch GPT App Store CES Week
MediaDailyNews, Laurie Sullivan - Friday, January 5, 2024
OpenAI announced the app store at its first annual developer conference a ...
- Montana Wants Appeals Court To Reinstate TikTok Ban
MediaDailyNews, Wendy Davis - Wednesday, January 3, 2024
Montana officials have appealed an injunction blocking enforcement of a law th ...
- X Stock Value Down 71% Since Musk's Takeover
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Fidelity originally marked down the company's valuation in October. Media buyers' reallocat ...
- Are 3D Anamorphic Billboards The Future? Q&A With BCN Visuals' Lina Maggi
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
A study by BCN Visuals finds more than half of viewers a ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Reddit Aims to Go Public, Although Ad Business Has Fallen Short
MediaDailyNews, Colin Kirkland - Tuesday, December 26, 2023
Reddit's underperforming ad revenue might be holding the company back from pla ...
- 76% Of Apps Intended For Kids To Call Santa Request Access To Camera
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2023
Three-quarters of the 231 apps in Google's and Apple's app stores intend ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...