- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Nvidia, WPP Partner On New AI-driven Content Engine
MAD, Steve McClellan - Monday, May 29, 2023
According to the firms, the new engine, driven by Nvidia's Omniverse conte ...
- Why I'm Worried About AI
Media Insider, Gord Hotchkiss - Tuesday, May 30, 2023
Like social media, what will get us into trouble with AI a ...
- Photography Center Campaign Says AI Images Will Never Measure Up To The Real Thing
Mediapsssst, Richard Whitman - Friday, May 26, 2023
Innocean Berlin has produced a series of images contrasting photographs taken ...
- WPP, Nvidia Announce Historic Partnership Based On Generative AI Content Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 30, 2023
Nvidia and WPP are partnering to develop a content engine for asse ...
- Cut The Hype: Here's What AI Can Really Do For Email
Around the Net in Email, Ray Schultz - Friday, May 26, 2023
ChatGPT is a tool for copywriters. But it won’t take their jo ...
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
MediaDailyNews, Michael Farmer - Friday, May 26, 2023
If the holding company model is predicated on selling the time ...
- TikTok Wants To Offer An AI Chatbot For Search And Discovery
Performance Marketing Insider, Laurie Sullivan - Friday, May 26, 2023
TikTok is now testing the Tako chatbot, designed to help make ...
- Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Publishers Daily, Ray Schultz - Thursday, May 25, 2023
"There is going to be a way to use my voice f ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
"We are partnering with them, and we will service them in wa ...
- 'The Washington Post' Creates Two Teams To Drive AI Progress
Publishers Daily, Ray Schultz - Wednesday, May 24, 2023
The 'Post' sets up an AI Taskforce and AI Hub, CEO Fr ...
- BuzzFeed Is Launching An Online Storefront And AI-Driven Culinary Tool
Publishers Daily, Ray Schultz - Wednesday, May 24, 2023
The culinary offering, Botatouille, is being offered in collaboration with Tasty. ...
- Google To Work With Europe On 'AI Pact'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
Alphabet CEO Sundar Pichai committed to an "AI Pact" in a meeti ...
- Vying For Generative AI: 5 Rules For Using The Technology For Marketing
Email Insider, Ray Schultz - Wednesday, May 24, 2023
Bain & Company says brands are already deploying Gen AI, and outlin ...
- Publicis Groupe Acquires AI-Focused Joint Venture
MAD, Steve McClellan - Tuesday, May 23, 2023
Publicis Sapient AI Labs will become part of digital transformation unit Public ...
- Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 24, 2023
Generative AI (GAI) for images, videos and other content could become t ...
- Shutterstock Acquires Large GIF Library, Image Search Engine Giphy In $53M Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Shutterstock on Tuesday announced the acquisition of GIF library and image sear ...
- Adobe Adds Generative AI To Photoshop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Generative AI will become one of the most important features for creati ...
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Spotify podcast host Bill Simmons noted that AI could be used ...
- Syrup, Email AI Startup, Raises $3 Million
Email Marketing Daily, Ray Schultz - Tuesday, May 23, 2023
Syrup offers a product-led email tool to help SaaS companies provide ...
- Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 23, 2023
Bing now supports "search grounding" and has become the default search engi ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Performance Marketing Insider, Laurie Sullivan - Monday, May 22, 2023
Open AI CEO Sam Altman said it is very tempting to "anthropomorphiz ...
- StudioNow, CreatorLNX Integrate Content Creators Using AI Into Marketplace
Publishers Daily, Ray Schultz - Sunday, May 21, 2023
The firms hope to show AI is a toolset instead of ...
- Buzzfeed Founder Says AI Will Replace Most Static Content: Report
Publishers Daily, Ray Schultz - Sunday, May 21, 2023
The publisher sees AI will lead to more personalized, interactive formats. ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Former Google, YouTube Execs To Shutter Neeva Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, form ...
- Yes, Hollywood Writers Are Luddites -- And That's A Good Thing
Media Insider, Kaila Colbin - Friday, May 19, 2023
To be called a Luddite is to be called a dinosaur: someo ...
- AI-Generated News Sites More Than Double In Two Weeks
MediaDailyNews, Joe Mandese - Friday, May 19, 2023
A new report from NewsGuard now estimates there are 125 such sit ...