Syrup (syrup.io), a startup that says it is utilizing artificial intelligence (AI) to drive hyper-personalized email marketing, has secured $3.3 million in seed funding.
The round was led by Mike Fitzgerald and High Alpha Capital.
Syrup offers a product-led email (PLE) designed to help SaaS companies provide a tailored communication experience for their customers.
To do this, Syrup leverages predictive AI and product usage data. "Traditional email service providers are too complex and not designed for the modern tech stack," says Brad Owen, CEO and co-founder of Syrup.
In contrast, Syrup offers audiences and automations that fuel campaigns based on predictive insights such as activity level, likelihood to convert or churn, and potential for expansion, the company says.
The company was founded by brothers Owen (founder of NeverBounce, a firm acquired by ZoomInfo), and Michael Classen, former executive officer at Greenspring Associates (acquired by StepStone Group).