- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
On Tuesday the companies will announce findings in a study on attenti ...
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
The attention offering can be used across a campaign's lifecycle, from planni ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- Havas Media, Adelaide Launch Proprietary Attention Metric
Mediapsssst, Richard Whitman - Monday, July 3, 2023
The "Meaningful Ad Unit" will be utilized by Havas Media for U. ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 28, 2023
Emodo has released findings from a study that highlights the need ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 23, 2023
A link between sustainable ad practices and positive attention metrics shows th ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Keeping Cross-Platform Measurement Flexible for Users
MediaDailyNews, George Ivie - Monday, May 22, 2023
Users of cross-media systems should be enabled to consider context parameters ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Half of video buyers are using biometric attention metrics. When it com ...
- How Media Buyers Became The 'Button' Ending To A Masterclass In YouTube Shorts
MediaPost Live, Joe Mandese - Monday, May 1, 2023
"For this, we needed your help. We need a great button endi ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure Attention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
IAS and Lumen Research believe the partnership will change the way digit ...
- Thrillers On CTV Score High Marks For Attention, Time Spent
Research Intelligencer, Robert Williams - Wednesday, April 26, 2023
Hulu's "Stolen Youth" and Netflix's "The Night Agent" were notable for t ...
- Most CTV Ads Miss The Frequency 'Sweet Spot'
Advanced TV Insider, Karlene Lukovitz - Thursday, March 23, 2023
Streaming ads' pod position, audio, length, context and more also impact attenti ...