- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Publishers, Buyers Urged To Track Analytics With Dashboards
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Piwik PRO is launching a dashboard tool in beta to help fir ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Finding a New Audience with a Virtual Restaurant
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
During COVID, every restaurant was looking to generate sales in any w ...
- Magnite Intros Audience, Data, Identity Solutions Suite
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Products are designed to help display, online video and streaming media owne ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...