- CRM Data Drag: Systems Are Not Delivering, Brands Are Losing Revenue
Email Insider, Ray Schultz - Friday, July 11, 2025
Most firms say less than half their CRM data is accurate a ...
- Email Stands Out In The Crowd: IT Experts Say It Is Critical To Their Businesses
Email Insider, Ray Schultz - Wednesday, June 11, 2025
Although email remains the leading communications channel, the use of instant messagi ...
- 'The Guardian' Unifies Its Global Programmatic Team
Publishers Daily, Ray Schultz - Tuesday, June 10, 2025
Dave Strauss will lead the new unit and oversee its streamlined appro ...
- Microsoft '24 Holiday Report Manifests '25 Ad Trends
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
The report shows how holiday season advertising trends that took place ...
- 72andSunny Sails With Princess Cruises To Reposition Brand
Accounts on the Move, Fern Siegel - Friday, May 16, 2025
The global cruise liner's goal is to drive growth in the Australi ...
- Casamigos Celebrates Namesake In 'House Of Friends'
Marketing Daily, Teresa Buyikian - Thursday, May 15, 2025
In hero spot, guests frolic at a sunny resort, socializing in t ...
- Android, Chrome Add AI Accessibility For The Visually, Hearing Impaired
MediaDailyNews, Laurie Sullivan - Thursday, May 15, 2025
Between $8 trillion and $13 trillion in disposable income is controlled ...
- Loyalty For Sale: Consumers Want Cashback And Free Shipping
Email Insider, Ray Schultz - Tuesday, May 13, 2025
Email is by far the preferred messaging channel, Dotdigital reports. ...
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam
Email Insider, Ray Schultz - Tuesday, May 6, 2025
Most people check their email every day, but more for work th ...
- Big W Names 72andSunny Creative Partner
Accounts on the Move, Fern Siegel - Friday, April 11, 2025
First work for the major Australian retailer is expected in September. ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use
Email Insider, Ray Schultz - Thursday, February 27, 2025
The revamp is powered by Amped, a recent Mailchimp acquisition. ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Spotify's Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
MediaDailyNews, Colin Kirkland - Friday, January 3, 2025
Spotify has announced the launch of its "Partner Program," a video-first initiati ...
- Australia Bans Social Media For Users Under 16 Amid Backlash
MediaDailyNews, Colin Kirkland - Friday, November 29, 2024
The new laws - touted as a "world leading" policy approach aim ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Gmail Imposters: Scammers Try To Con Users Into A 'Recovery' Attempt
Email Insider, Ray Schultz - Monday, October 14, 2024
A phone call from Australia seemed courteous and professional - but w ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- ByteDance To Terminate TikTok Music In November
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
According to TikTok's parent company, subscribers can continue to use the servi ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Havas Acquires Aussie Media Shop Hotglue
MAD, Steve McClellan - Wednesday, July 31, 2024
The deal is part of a broader effort by Havas to expa ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Man Of The Cloth Is Angel Of Death In AMC's 'Scrublands'
TVBlog, Adam Buckman - Monday, April 29, 2024
A priest goes from mass to mass killer in a new four-par ...