• by Fern Siegel , April 11, 2025

Big W, a major Australian retailers has appointed 72andSunny as its new creative agency partner.

72andSunny will develop brand and creative strategy, as well as integrated retail and brand campaigns via earned and social media.

The agency's ANZ office will handle all assignments.

Ross Berthinussen, President ANZ, 72andSunny, said: “From the outset we loved the ambition and energy of the Big W team and the opportunity to turn this beloved retailer into a modern, next generation brand.”

First work is expected in September.

Wesley Hawes, CCO, 72andSunny, adds: “Creativity doesn’t start on set. It’s fostered in relationships, shared values, and an almost obsessive desire to understand the audience.”

The agency’s recent wins include the AFL, Deputy and Cadillac.