- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 16, 2025
For years, the ad industry spoke about "the year of mobile." Combi ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- Google To Use Marketing Content From Sites To Showcase Brands
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Enrollment is automatic, but companies can opt out through Merchant Center setti ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- Email Fusion: Integration Seen As Main Benefit Of Automation
Email Insider, Ray Schultz - Wednesday, April 2, 2025
Customer relationship management (CRM) systems are used by 90% of email sender ...
- TikTok Expands Smart+ Catalog Ads And More
MediaDailyNews, Colin Kirkland - Wednesday, March 26, 2025
TikTok is focused on expanding its Smart+ automated ad solution, with ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad Data
MediaDailyNews, Laura McElhinney - Wednesday, March 26, 2025
Even the most sophisticated AI systems are only as good as t ...
- Lower Costs For CTV, AI Are Attracting SMBs
Performance Marketing Insider, Laurie Sullivan - Thursday, March 13, 2025
Amazon opened the door for SMBs to explore CTV and AI ...
- Google Grips Onto Vibe Coding
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 11, 2025
What happens when AI takes over coding for a specific project? Apparent ...
- Worldwide B2B: Ecommerce Firms Struggle To Maintain Deliverability
Email Insider, Ray Schultz - Monday, March 10, 2025
EngageLab offers an email solution that provides for personalized messaging and loc ...
- Agentic AI Crosschecks Ad Requirements
Performance Marketing Insider, Laurie Sullivan - Thursday, March 6, 2025
Retail media relies on massive amounts of data to feed agentic mode ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- YouTube To Make Mid-Roll Ads Less Interruptive
MediaDailyNews, Colin Kirkland - Tuesday, February 25, 2025
YouTube says it will show more mid-roll ads at natural break poin ...
- X Rolls Out Grok-Powered AI Ads
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Similar to automated ad tools launched by Google and Meta, X's Grok-power ...
- Stacking Up B2B Automation: Most Firms Claim At Least Some Proficiency
Email Insider, Ray Schultz - Wednesday, February 19, 2025
Email is the most widely used application for automation, Act-On and Ascen ...
- Working Webinars: Personalization Can Lead To Record Engagement
Email Insider, Ray Schultz - Friday, February 14, 2025
B2B brands should be using first-party data, automated nurture emails and A ...
- Meta Expands Ad Placement Controls For Brands
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Meta is offering advertisers more control over their ad placements through comme ...
- All Hands On Board: B2B Firms Struggle To Process New Customers
Email Insider, Ray Schultz - Thursday, February 13, 2025
Many B2B brands face delays in onboarding, frustrating the new clients, Mo ...
- This Kia Exec's Movement That Inspires
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 12, 2025
When is the last time you stepped outside of your comfort zon ...
- Microsoft Research: AI Stifles Critical Thinking
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 12, 2025
Is something rewiring your brain? Microsoft Research finds that humans who increasing ...
- Getting On The Train Of Thought: New Tool Supports Email Analytics, Firm Says
Email Insider, Ray Schultz - Tuesday, February 11, 2025
A data-driven email solution allows users to access customer analytics within o ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Meta Denies Claims Of Automatic Follows Of Trump, Vance
MediaDailyNews, Colin Kirkland - Wednesday, January 22, 2025
Many Facebook and Instagram users complained of notifications indicating they were n ...
- How CEOs View AI Investments
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Sixty-two percent of companies view AI as a powerful shift that wi ...
- Aligning Inventory With Plan Criteria, Now There's An App For That
Planning & Buying Insider, Joe Mandese - Wednesday, January 22, 2025
Dubbed "Media Signal Select," the beta version of this new planning a ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Google Ties AI With Trust Scores To Identify, Validate False Information
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2025
Fake locations and illegal listings have become a problem for Google Busine ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...