Tag results for "automotive"
- Cadillac Steers Ahead Without Chief Marketing OfficerThe departure is framed as being elected by Dias, according to ...
- Consumers Optimistic About EVs, Per BMW Group SurveyAbout 55% of consumers expect to purchase an EV in the futur ...
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5BYear-over-year, 500 new brands have made deals with the NHL, with finan ...
- The General Unites Shaq, T-Pain, And Bumblebee From 'Transformers'The campaign for the auto insurance company debuted this week and ...
- Automakers Drive Forward With Pride, LGBTQ+ EffortsFord, which withdrew from the Human Rights Campaign's Corporate Equality Index, sti ...
- Jon Hamm Likes Carvana -- NOT Dog Birthday PartiesThe online used car retailer's new campaign invites a little more come ...
- Premion Pushes 'Scaled' Live Local Sports Ads"Until now, it just wasn't possible to scale live sports advertising programmatical ...
- Hyundai Tucson Hybrid Unveils 'He Got Money' CampaignMain idea anchoring the multicultural campaign: Hybrids save big on gas ...
- Test Drive: A Tale Of Two LexusesI was blown away by the price on the Lexus ES 35 ...
- Hyundai Focuses On Hybrids With French Cowboy"It's exciting to see a 44% increase this year in hybrid adopti ...
- Mercedes-Benz Appoints New Head Of Van Sales, MarketingJee-Seop Kim succeeds Heike Scheuble, who will retire from Mercedes-Benz on Sep ...
- Honda Signs On As Top Olympics SponsorThe Olympics align with the longtime Honda global brand slogan "The Pow ...
- The Tesla Cybertruck's Branding Blow-UpThe inexact science of branding is nowhere more evident than in t ...
- Toyota Gives Customers What They Want, Right Down To The NameThe automaker is planning a campaign highlighting its family of Battery Electr ...
- Genesis Sponsors 'And Just Like That' Companion SeriesThe automaker's inclusion is a natural extension of the brand's passion f ...
- Ford CMO Featured On WPP PodcastThe first episode features Ford CMO Lisa Materazzo's love for cars, h ...
- Stellantis, Amazon Abandon SmartCockpitIn the now-defunct deal, the companies would have built connected in-vehicle experien ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- LVMH Puts Luxury on Track With F1 Integration At Monaco Grand PrixTAG Heuer takes pole position as title sponsor, while Moet & Chand ...
- Test Drive: VW Makes Its Best-Selling Tiguan Even BetterThe song "Mr. Big Stuff" and actor Timothy Simons will be featur ...
- Trader Joe's, Patagonia, Costco, Toyota Soar In Brand ReputationIn a year of rising prices, shoppers reward brands that feel li ...
- Stellantis Brands Come Together For 'America Made Us'"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- Mini USA Dives Into Miami Swim WeekThree designers will showcase their creations on a wrapped Mini S, whi ...
- Lexus Hires Blair Underwood As 'Voice Of Lexus'"The Lexus brand needs to be bigger than any model," Lexus' Cynth ...
- General Motors Revamps Loyalty ProgramPoints can be redeemed for exclusive experiences that only GM can provid ...
- Jeep Poaches Genesis Exec For Marketing Stable"This is a new position to strengthen our combined global and Nor ...
- Test Drive: Ford Expedition More Than Just A Family Hauler"We spent more than 1,100 hours talking with customers about their everyd ...
- Automotive National TV Spending Drops Nearly 24%Sports-related programming accounted for over 71% of the auto industry's total nation ...
- Apple Reveals New CarPlay UltraAston Martin has created a video showing how the new system work ...
- Jeep Taps 'Mission: Impossible' For Action-Packed Wrangler CreativeParamount Pictures executives and Tom Cruise himself were involved in the creati ...
