- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- Bernbach Drives Latest Amarok V6 Work
Out to Launch, Fern Siegel - Wednesday, February 11, 2026
Part of Omnicom, the agency created work for Volkswagen Australia. ...
- Hyundai, Volkswagen Capitalize On Lackluster Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, February 10, 2026
Hyundai offered a social media activation to help fans "feel like th ...
- Cadillac Faces Suit Over Super Bowl Spot
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 9, 2026
While other brands that advertised on the Big Game are enjoying ...
- Chevrolet Colorado Turns Heads
Drive Time, Tanya Gazdik - Monday, February 9, 2026
The color -- which General Motors calls Snowdrift Metallic -- is definite ...
- Toyota Spotlights Dreams In Second Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, February 6, 2026
Ad features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympi ...
- Havas Media Network Retains Hyundai International Assignment
MAD, Steve McClellan - Friday, February 6, 2026
The remit includes the Hyundai, Kia and Genesis brands across Europe, Midd ...
- Nissan Partners With 'The Bear' Actor For Super Bowl-Adjacent Creative
Marketing Daily, Tanya Gazdik - Friday, February 6, 2026
Creative features chef, actor and dip enthusiast Matty Matheson interacting with t ...
- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...
- Jeep Offers Provocative Non-Super-Bowl Online Spot Featuring Billy Bass
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
The longform spot begins as a sweet father-son drive, sparked by ...
- Volkswagen Brings Back 'Drivers Wanted' For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, February 3, 2026
"We chose to reimagine it at a time when people are looki ...
- GM's Reed Becomes First CMO To Join IAB Tech Lab Board
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motor ...
- Ford Maverick Lobo Handles Snow In Style
Drive Time, Tanya Gazdik - Monday, February 2, 2026
I had to drive the pickup about 30 miles in a hea ...
- Toyota Heads For The Super Bowl With Heartfelt Creative
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
"Superhero Belt" was not created specifically for the game, and instead ...
- Automotive National TV Spending Drops 10.1% In 2025
Marketing Daily, Tanya Gazdik - Tuesday, January 27, 2026
The top five brands by estimated national TV ad spending in 20 ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Test Drive: Subaru Outback Wilderness Offers Style, Substance
Drive Time, Tanya Gazdik - Monday, January 26, 2026
Buyers can rejoice in the return of actual knobs and levers ...
- Hyundai Makes 'Every Day Epic' With Palisade Creative
Marketing Daily, Tanya Gazdik - Sunday, January 25, 2026
Campaign feature two ads starring actor and filmmaker John Krasinski and h ...
- Stellantis Sits Out 2026 Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
Last year marked a historic low of the automotive category at t ...
- Call For Entries: Best In Automotive Marketing
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
To be considered, the campaigns or activations must have broken between Ja ...
- Trade Desk Executive On How Programmatic Fuels Automotive Sales
Around the Net In Media, Ray Schultz - Thursday, January 22, 2026
Automotive advertising once relied on newspapers, radio, and basic performance marketing. Succe ...
- Honda Launches Olympics Creative
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
The modular campaign will allow key creative content to be mixed a ...
- Ford, Cadillac Executives Trade Barbs Over Racing Programs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 21, 2026
Cadillac's Dan Towriss questioned the substance of Ford's return to Formula ...
- Lexus Shifts Focus To EVs In Brand Campaign
Marketing Daily, Tanya Gazdik - Tuesday, January 20, 2026
There is a somewhat low awareness that Lexus offers electric vehicles, Lexu ...
- Automakers Never Say No To An Award
Drive Time, Tanya Gazdik - Monday, January 19, 2026
Two of the most prestigious are the Women's Worldwide Car of t ...
- Volkswagen ID. Buzz Appears In Movie Despite Production Pause
Marketing Daily, Tanya Gazdik - Sunday, January 18, 2026
The placement -- which was likely inked many months ago -- com ...
- Rivian Adds Marketing Leader
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2026
As chief customer officer, Greg Revelle will oversee the entirety of t ...
- Jeep Partners With 'TheSkimm' For Latest Drop
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2026
Jeep chose theSkimm "because the newsletter strikes a balanced tone that ...
- Toyota Prius Offers Power, Efficiency, Beauty
Drive Time, Tanya Gazdik - Monday, January 12, 2026
Sadly, it was a wet week in Detroit and my plans includ ...
- Volvo Creates Safety-Inspired Typeface
Marketing Daily, Tanya Gazdik - Sunday, January 11, 2026
Volvo says this isn't merely a typeface, but a "quiet innovation ...