- Automotive National TV Spending Drops 10.1% In 2025
Marketing Daily, Tanya Gazdik - Tuesday, January 27, 2026
The top five brands by estimated national TV ad spending in 20 ...
- Test Drive: Subaru Outback Wilderness Offers Style, Substance
Drive Time, Tanya Gazdik - Monday, January 26, 2026
Buyers can rejoice in the return of actual knobs and levers ...
- Hyundai Makes 'Every Day Epic' With Palisade Creative
Marketing Daily, Tanya Gazdik - Sunday, January 25, 2026
Campaign feature two ads starring actor and filmmaker John Krasinski and h ...
- Stellantis Sits Out 2026 Super Bowl
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
Last year marked a historic low of the automotive category at t ...
- Call For Entries: Best In Automotive Marketing
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
To be considered, the campaigns or activations must have broken between Ja ...
- Trade Desk Executive On How Programmatic Fuels Automotive Sales
Around the Net In Media, Ray Schultz - Thursday, January 22, 2026
Automotive advertising once relied on newspapers, radio, and basic performance marketing. Succe ...
- Honda Launches Olympics Creative
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
The modular campaign will allow key creative content to be mixed a ...
- Ford, Cadillac Executives Trade Barbs Over Racing Programs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 21, 2026
Cadillac's Dan Towriss questioned the substance of Ford's return to Formula ...
- Lexus Shifts Focus To EVs In Brand Campaign
Marketing Daily, Tanya Gazdik - Tuesday, January 20, 2026
There is a somewhat low awareness that Lexus offers electric vehicles, Lexu ...
- Automakers Never Say No To An Award
Drive Time, Tanya Gazdik - Monday, January 19, 2026
Two of the most prestigious are the Women's Worldwide Car of t ...
- Volkswagen ID. Buzz Appears In Movie Despite Production Pause
Marketing Daily, Tanya Gazdik - Sunday, January 18, 2026
The placement -- which was likely inked many months ago -- com ...
- Rivian Adds Marketing Leader
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2026
As chief customer officer, Greg Revelle will oversee the entirety of t ...
- Jeep Partners With 'TheSkimm' For Latest Drop
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2026
Jeep chose theSkimm "because the newsletter strikes a balanced tone that ...
- Toyota Prius Offers Power, Efficiency, Beauty
Drive Time, Tanya Gazdik - Monday, January 12, 2026
Sadly, it was a wet week in Detroit and my plans includ ...
- Volvo Creates Safety-Inspired Typeface
Marketing Daily, Tanya Gazdik - Sunday, January 11, 2026
Volvo says this isn't merely a typeface, but a "quiet innovation ...
- Ford, Apple, Coca-Cola Among America's Most Iconic Companies
Marketing Daily, Tanya Gazdik - Thursday, January 8, 2026
General Motors, founded in Detroit in 1908 where it is still headquartere ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Mitsubishi Motors, AT&T Partner For 5G Connectivity
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2026
In-vehicle technology gets a boost, including ultra-fast data speeds, enhanced entertainment optio ...
- Nissan Elevates Castro To New Head Of Sales, Marketing
Marketing Daily, Tanya Gazdik - Tuesday, January 6, 2026
Tiago Castro replaces Michael Soutter, who took over the position in Septemb ...
- How Car Buyers Research Brands Is Reshaping Auto Ad Strategies: Deloitte
Research Intelligencer, Robert Williams - Wednesday, January 7, 2026
Local dealer marketing, retail media and digital tools that connect online discove ...
- Test Drive: Hyundai Palisade Hybrid Practically Sells Itself
Drive Time, Tanya Gazdik - Monday, November 17, 2025
Commercials don't mention that it's the first three-row SUV in the mark ...
- Ford Affirms Promise To Keep Apple CarPlay, Android Auto
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 3, 2026
Ford Chief Financial Officer Sherry House said the automaker doesn't want ...
- Kia, Honda Plan New Year's Activations
Marketing Daily, Tanya Gazdik - Tuesday, December 30, 2025
Kia is back in Times Square on New Year's Eve, this ti ...
- Tesla Goes Public With Negative Sales Estimates
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 30, 2025
This will mark Tesla's second consecutive drop in annual vehicle sales, do ...
- National Buys Erode 3% To $6.5B For Top Networks
Television News Daily, Wayne Friedman - Tuesday, December 30, 2025
Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Chann ...
- Awards, Test Drives Top Most-Read Stories For 2025
Drive Time, Tanya Gazdik - Monday, December 29, 2025
Four of the top 10 DriveTime stories focused on vehicle test driv ...
- Automaker JLR Selects WPP For Global Marketing Communications
MAD, Steve McClellan - Wednesday, December 24, 2025
The selection is subject to final contract negotiations. The firm spent $4 ...
- Toyota Partners With Sisqo For Parody
Marketing Daily, Tanya Gazdik - Wednesday, December 24, 2025
Sisqo's "Thong Song" becomes "Thon Song," a comedic, high-energy reinvention built ...
- Automakers Step Up For Cross-Country Dog Rescue Transport
Drive Time, Tanya Gazdik - Monday, December 22, 2025
Vehicles were selected for their attributes, like low step-in height, wide doo ...
- GM Keeping Super Bowl Plans Under Wraps
Marketing Daily, Tanya Gazdik - Friday, December 19, 2025
The General Motors luxury brand - which has been without a C ...