- Ford Gets Its Rant On For F-150
Marketing Daily, - Friday, November 5, 2010
Ford offered a sample of the voiceover: "Hey, here's a little go ...
- Dunkin', Detroit Auto Dealers Help Exceptional Families
Marketing Daily, - Friday, November 5, 2010
Starting this week, metro Detroit area residents 18 and older can pi ...
- Hyundai Grabs A 9-Iron For Big PGA Sponsorship
Marketing Daily, - Thursday, November 4, 2010
Hyundai Motor is applying its "Big Voices in Big Places" strategy ...
- Who Plans To Buy A New Car?
Marketing Daily, - Friday, November 5, 2010
Top 10 DMAs in which reside adults who are very likely ...
- Are Young People More Interested In Gadgets Than Cars?
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Allison Linn writes that some teens and 20-somethings are opting out ...
- Mazda's Miata MX-5 Still Magnetic North For Brand
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Chris Hill says that while the company doesn't advertise the MX-5, ...
- Happy Days Are Here Again, Except For Toyota
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Tuesday was no glitch -- the positive new-car and truck sales numbe ...
- General Motors Goes Public
Marketing Daily, - Wednesday, November 3, 2010
On Wednesday, the company said it would offer 365 million shares ...
- Chevrolet And AARP Team Up To Tout Impala
Marketing Daily, - Wednesday, November 3, 2010
Chevrolet is teaming with AARP Media Sales for an offer of $10 ...
- Subaru Unveils Its New Slogan: 'Confidence In Motion'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 3, 2010
Subaru will begin using a new slogan, "Confidence in Motion," after ...
- Suzuki's Small Cars Don't Seem To Fit The U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 3, 2010
While Subaru is on a roll in North America, another Japanese small-c ...
- Mood Down, Sales Up. Go Figure!
Marketing Daily, Karl Greenberg - Tuesday, November 2, 2010
It's Election Day and people are anxious, and the national debt clo ...
- Gene Brown Leaves Suzuki
Marketing Daily, - Tuesday, November 2, 2010
Gene Brown, VP marketing and PR for the automotive division of Americ ...
- Ford Bows Online Store For Licensed Merchandise
Marketing Daily, - Tuesday, November 2, 2010
Ford has launched a new online Web store for licensed merchandise. T ...
- SEMA Brings Back Customized Cars, Trucks
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
The real draws of the show, running through Friday of this wee ...
- Taylor Returns To Host Motor Trend Radio
MediaDailyNews, - Monday, November 1, 2010
Alan Taylor will serve as the new host of Motor Trend Radi ...
- Mazda's Abel Talks About Automaker's Regional Marketing Plans
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
Jean Halliday sits down with John Abel, who was named director ...
- Edmunds.com Relaunch To Focus On Intuition
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon ...
- Edmunds.com: October Sales Looking Up, Kind Of
Marketing Daily, - Friday, October 29, 2010
Edmunds.com is predicting October will be a decent auto sales month ...
- J.D. Power: Used-Car Buyers Head For The Web
Marketing Daily, - Thursday, October 28, 2010
The firm says the use of classified ads on the Internet ...
- Jeff Gordon Partners With AARP Against Hunger
Marketing Daily, - Thursday, October 28, 2010
In an unusual move for NASCAR, Hendrick Motorsports and four-time Sprint C ...
- Univision Weaves 3 GM Vehicles Into Its Plots
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
...
- Power: Electric Car Haloes Not Plugged Into Reality
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
According to the report, no amount of advertising will get large numbe ...
- Criticism Of New Chevy Theme Line Runs Deep
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
"But Automaker, Goodby Confident It Will Resonate Like 'Got Milk?'" runs t ...
- 'Chevy Runs Deep'? ... Uh, Okay ...
Marketing Daily, - Thursday, October 28, 2010
Chevrolet's latest marketing campaign tagline prompts deep thoughts, not least of whi ...
- Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign comprises a 60-second anthem spot with archival footage of Gener ...
- Loyalty Be Damned, Car Buyers Go Where The Bargains Are
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Consumer loyalty to brand name automotive dealerships is an insignificant factor ...
- Consumer Reports: GM Reliability Makes Great Strides
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
...
- KBB Buy Puts AutoTrader.com Atop Purchase Funnel
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
"Most people visit the dealership for the first time when they b ...
- American Family Talks Safe Driving With MTV
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
The six-part co-branded series follows three friends on a "bucket list" ro ...