- Chevy, 'Marketing Board' Thrash Each Other's Ideas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Chrissie Thompson reports that Joel Ewanick, General Motors' U.S. marketing boss, thr ...
- Report: AutoTrader Jacks Kelley Blue Book
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 26, 2010
AutoTrader.com has agreed to buy rival auto info resource Kelley Blue Boo ...
- Volvo Goes East As Conference Sponsor
Marketing Daily, - Monday, October 25, 2010
Volvo is reaching out to "social media influencers" at the 16 B ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Sales Of Certified Pre-Owned Vehicles Take Off
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Edmunds.com analyst Joe Spina says sales programs around used cars that ha ...
- Buick Brings Dealers To Detroit
Marketing Daily, - Friday, October 22, 2010
About 900 Buick and GMC dealers are test driving Buick and G ...
- Buick Backs The #140 Conference
Marketing Daily, - Friday, October 22, 2010
Buick was sole automotive sponsor for the 140 Character Conference at t ...
- Auto Drive: Pandora Plans More Internet Radio
MediaDailyNews, Erik Sass - Friday, October 22, 2010
Traditional radio and satellite broadcasters beware: Internet audio service Pandora has i ...
- GameStop Gives NASCAR PowerUp
Marketing Daily, - Thursday, October 21, 2010
GameStop is promoting the national rollout of its PowerUp Rewards loyalty progr ...
- Analysts Weigh In On Toyota
Marketing Daily, - Thursday, October 21, 2010
Commenting on Toyota's recall, Edmunds.com senior analyst Jessica Caldwell notes that t ...
- Toyota To Recall 1.66 Million Avalons, Other Cars
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- Hyundai Prices Equus Starting At $58,000
Marketing Daily, - Wednesday, October 20, 2010
Purchase includes an "At Your Service" program, that includes no-charge maintenance, complimenta ...
- Nieman Marcus Camaro SS Sells Out Fast
Marketing Daily, - Wednesday, October 20, 2010
Each of the cars, which are souped-up Camaro SS versions, and whi ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Jeep Makes Video Come To Life
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
In conjunction with the release of the game on Nov. 9, Je ...
- Edmunds Talks Tech That Will Change Autos
Marketing Daily, - Tuesday, October 19, 2010
The Santa Monica, Calif.-based firm says advanced web-computing that updates maps, re ...
- Audi To Show At SEMA For First Time
Marketing Daily, - Tuesday, October 19, 2010
In addition to After Sales products, the six-vehicle display will feature t ...
- Can Search Optimization Defy Free Speech?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 19, 2010
NPR takes a look SES -- our made up acronym f ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Cars.com To Advertise In Super Bowl Again
Marketing Daily, - Monday, October 18, 2010
The online auto market will air two spots on Super Bowl X ...
- It's Time for the Auto Industry To Get FULLY Dynamic
Video Insider, Anupam Gupta - Tuesday, October 19, 2010
With some of the largest budgets for online advertising, automotive brands ha ...
- Ford Earns Kudos As Marketer Of The Year
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Henry Ford may have been marketing a car that came in bla ...
- Chevron Ad Campaign Positions Itself As One Of The Good Guys
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Chevron is touting a new ad campaign that positions itself as ...
- Chrysler Expanding Brand Portfolio As Ford, GM Contract
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
While General Motors and Ford sold or killed eight brands collectively ...
- Q&A: GM's Bierley On What Makes The Buick Brand
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
In the first part of Marketing Daily's interview with Craig Bierley, t ...
- Online Actions in September Show Increased Purchase Intent for Air Travel to International Destinations
Online Media Daily, OMMA Editors - Monday, October 18, 2010
Based on analysis of over 160 million unique consumers across the BlueK ...
- Yahoo! Gets Ram Tough, Partners With Chrysler's Truck Brand on Country Music Portal
VidBlog, Steve Smith - Monday, October 18, 2010
Yahoo is going deep into country music and branded media in i ...
- Team Mazda To Influence Creative This Year
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
John Abel, Mazda's director of marketing for North America, tells
Marketing Daily- Buick Events Reach Out To Gen X Drivers
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
About 400 guests attended a "Regal Remix" party in Boston recently ...