- Q&A: GM's Bierley Touts Power Of Social Media
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
Craig Bierley oversees the marketing organizations for two disparate General Motors bran ...
- Is Chevy Volt A Hybrid? Electric? Bit Of Both?
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
A General Motors release says it did not share all the detai ...
- Chevrolet Launches New Web Site For Volt Owners
Marketing Daily, - Wednesday, October 13, 2010
The site also is a portal for owners to see vehicle char ...
- Buick Extends Lifestyle Focus With '40-Under-40'
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
The program makes Buick the sponsor of "40 Under 40," a cross-tit ...
- Hyundai Promotes Dave Zuchowski To EVP Sales
Marketing Daily, - Tuesday, October 12, 2010
Zuchowski, who joined Hyundai Motor America in 2007, will oversee sales operation ...
- GM's Buick-GMC May Loan Cars To Build Model Awareness
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
To build awareness, GMC and Buick (which incidentally is the fastest-growing bra ...
- Volt Gets Some Jolts Over Just How Electric It Really Is
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
New ads positioning the Chevrolet Volt as a candidate to be yo ...
- Will Auto Deals Put Pandora In Fast Lane?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 12, 2010
It seems like only yesterday that critics were writing-off Pandora for i ...
- Slow and Steady: Ad Rates Up 3.8%
Marketing Daily, - Tuesday, October 12, 2010
Though many advertising categories are down, automotive is one of the f ...
- Mercedes-Benz Talks To Gen Y To Refine Programs
Marketing Daily, Karl Greenberg - Monday, October 11, 2010
Steve Cannon says the Generation Benz program has come out of ...
- Mazda Signals Move Into Upscale, But Not Premium, Lane
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Don Romano, who took over in March as marketing boss of Maz ...
- Ford Sync Calling All Apps!
Marketing Daily, - Friday, October 8, 2010
Ford Motor has released a Software Development Kit (SDK) to seed t ...
- Toyota Moves To Win Back Customers
Around the Net In Media, Fern Siegel - Friday, October 8, 2010
Aiming to win back customer trust after its string of recalls, Toyo ...
- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bo ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- Survey: Americans Don't Understand Auto Jargon
Marketing Daily, - Thursday, October 7, 2010
Automakers are rolling out alternative powertrain vehicles at a steady clip ...
- 'Motor Trend' To Reveal Awards On Facebook
Marketing Daily, - Thursday, October 7, 2010
Motor Trend Magazine is announcing its annual Sport/Utility of the Year Awar ...
- Tesla Opens Its Factory, Shows Off Flat Battery Pack For S Sedan
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Tesla Motors gave a rare peek inside it its Palo Alto headquarte ...
- Automakers Talk To Municipalities, Consumers About Electric Cars
Marketing Daily, Karl Greenberg - Wednesday, October 6, 2010
Sparks are flying as several automakers are trying to generate interest ...
- Smart Plans Five-Door Car In U.S.
Marketing Daily, - Wednesday, October 6, 2010
Smart USA, which markets the ultra-diminutive Smart two-seater plans a five-door c ...
- Ford Meeting With Lincoln Dealers To Reduce Size Of Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Ford wants to reduce its Lincoln dealer network by about a thi ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- Rattner's Insider Tale Of Auto Rescues Reveals Egos And Mistakes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
...
- Mercedes-Benz Gets Real With Testimonials
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
"There's almost this mentality that people who own the three-pointed star a ...
- Ford Rally To Send Focus On Amazing Race
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
Instead of unrolling over the course of several months, the effort, "Foc ...
- Airstream Launches Eddie Bauer Trailer
Marketing Daily, - Monday, October 4, 2010
The special edition travel trailer will include a rear sport hatch, exteri ...
- Sirius XM Projects 20M+ Subscribers
MediaDailyNews, Erik Sass - Monday, October 4, 2010
Sirius XM, the satellite radio giant formed by the merger of t ...
- One Ford Is Yielding many Dividends For Ford's Farley
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
David Kiley reports that Ford's campaigns for the global launch of t ...
- Honda Backs Austin City Limits Music Fest
Marketing Daily, - Friday, October 1, 2010
The three-day event brings in 130 bands on eight stages and dra ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...