- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Lincoln's 'Smarter Than Luxury' Campaign Stars Slattery
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
Ford's new tagline for Lincoln is "Smarter than Luxury." A new ...
- Chevrolet Hitting The Road With The Volt
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Chevrolet is following up a July 4 "Freedom Drive" run of i ...
- Ford Goes All Social For New Focus
Marketing Daily, Karl Greenberg - Thursday, September 30, 2010
The company will bring 100 people to Europe in early '11 ...
- VW Continues Expanding While American Competitors Contract
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Even as Ford and General Motors shrink their portfolios, Volkswagen is expandi ...
- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- BMW's McKenna: Mobile Is Key To Telematics
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
"In-vehicle technology is a two-pronged business for us. First, we are markete ...
- Reach Media Brings Video Ads To More Taxis
MediaDailyNews, Erik Sass - Tuesday, September 28, 2010
Reach Media Group announced a new deal with Taxi Magic, which handl ...
- Accidental Death Of Owner Adds To Segway's Image Problems
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
The Segway has struggled to expand beyond its status as a nic ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- Auto-Focus: Drivers Like Digital Billboards
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Despite controversy, 80% of survey respondents said they believe roadside digital displa ...
- Honda Turns Times Square Into A 3D Play Station
Creative Media Blog, Amy Corr - Monday, September 27, 2010
Honda created a 3D circus in Times Square last Thursday with "CRZ3dNYC ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- Subaru's Kevin Mayer Heads To Chevrolet
Marketing Daily, - Friday, September 24, 2010
Joel Ewanick, GM's VP marketing, proving once again that he's the hum ...
- Kia Going Beyond Vanilla With New Optima
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Optima has an opportunity because consumers in the mid-sized car segment a ...
- Chevrolet Taps Spike DDB For African-American AOR
Marketing Daily, - Thursday, September 23, 2010
General Motors has named Brooklyn, N.Y.-based Spike DDB, a minority-owned advertising agen ...
- Nissan Unifying Global Branding Efforts Under New Division
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Hans Greimel reports that Nissan aims to strengthen its global branding effor ...
- VW Takes To The Ice With N.Y. Rangers And MSG
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Volkswagen is sponsoring the New York Rangers for the 2010-11 season ...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- Mitsubishi Hits The Trails In Search Of Active Young People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Mitsubishi is reaching out to its core demo -- active people ...
- Lincoln Needs Major Changes To Compete In Luxury Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
"If Ford doesn't comprehend the scope of the challenge, it doesn't ha ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- Toyota Does Open-Mike For Camry, Corolla
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
Toyota is launching a Web series as part of its AutoBiography soci ...
- Chevrolet Puts A Camaro In The Fireball Run
Marketing Daily, - Monday, September 20, 2010
The Camaro will run under the banner of "Team High Gear Medi ...
- Buick Backs Foodie Blog
Marketing Daily, - Monday, September 20, 2010
Buick is sponsoring online a blogging program from Foodbuzz.com, says the onli ...
- Hyundai Looking To Sell More Than Cars With Luxury Equus
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
In November, Hyundai is launching a $55,000-plus sedan called the Equus th ...
- Meanwhile, In Upscale Circles In Detroit ...
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
Cadillac is resurgent after four years of sliding fortunes, thanks to t ...
- Airstream Looks To Younger, Creative Affluents
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's f ...
- BMW Makes Changes Following Death of Jack Pitney
Marketing Daily, - Friday, September 17, 2010
Dan Creed, currently VP, aftersales, will become VP, marketing, responsible for marketi ...