- For Ford F-150, People First Then Showrooms
Marketing Daily, - Friday, September 17, 2010
The program, called "Built Ford Tough Roundup," is aimed at consumers, fle ...
- Hyundai, Corona Hit It Big On Interbrand's List
Marketing Daily, Karl Greenberg - Thursday, September 16, 2010
For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We ha ...
- Ford Gets Behind Super-Driver Block For Fiesta
Marketing Daily, Karl Greenberg - Thursday, September 16, 2010
Central to its efforts is rally racer and Internet phenom and businessm ...
- Ford Ad In 'New York Times' Features Barcodes
Online Media Daily, Mark Walsh - Thursday, September 16, 2010
Ford on Thursday kicked off a new combined print and mobile campai ...
- Ford's Farley Sees Gold In Them There Overseas Hills
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 16, 2010
Is Ford grooming Jim Farley to succeed president and CEO Alan Mulall ...
- Toyota Looking For Sales to Double With Redesigned Scion TC
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 16, 2010
Toyota expects its redesigned Scion tC coupe to double sales and breat ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- Honda Will Pitch New Odyssey As Un-Minivan
Marketing Daily, - Wednesday, September 15, 2010
The new vehicle is designed to be sleeker, look un-minivan-like (although ...
- Hyundai To Build New Headquarters In Calif.
Marketing Daily, - Wednesday, September 15, 2010
The largest investment by Hyundai in California to date the new facili ...
- The Green Truth About Electric Vehicles
Marketing: Green, Greg Menken - Wednesday, September 15, 2010
The economic message will carry EV's to the broader market. As t ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- Post-Jacoby, VW Promotes Browning To CEO in U.S.
Marketing Daily, - Monday, September 13, 2010
Browning succeeds Stefan Jacoby, who has left the company. Browning, who h ...
- Hertz Lifts Dollar Thrifty Offer To $1.56 Billion, Outbids Avis
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
...
- Jaguar's Marketing VP Dishes On Strategy
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
"The whole premise was to go into the markets and be bi ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- FedEx Is A 'Proud Partner' In New Ad Push
Marketing Daily, - Friday, September 10, 2010
The company says that for this year and next the campaign, v ...
- GMC Promotion Says 'Never Say Never'
Marketing Daily, - Friday, September 10, 2010
The effort, at NFL.com/gmc, lets fans vote on three "Never Say Nev ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- BMW Links To Calif. Restaurant For Tourney Effort
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed ...
- Volkswagen Is Sponsoring 'Fashion's Night Out'
Marketing Daily, - Thursday, September 9, 2010
VW will also have photos on Twitter and its Facebook page ...
- Roach Coaches Morph Into Restaurants' Mobile Kitchens
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 9, 2010
Move over, roach coach, the age of gourmet food trucks jostlin' f ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Electric-Moto Maker Zero Hires Harden
Marketing Daily, - Wednesday, September 8, 2010
Santa Cruz, Calif.-based electric motorcycle maker Zero has tapped Scot Harden ...
- Lincoln Offers HD Radio iTunes Tagging
MediaDailyNews, Erik Sass - Wednesday, September 8, 2010
This year, Lincoln will become the first carmaker to offer iTunes taggi ...
- GM's Onstar To Allow Access To FB And Texts In Car
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
...
- Ford Fiesta In Viewer-Controlled Reality Web Show
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The show, via web video company Digital Broadcasting Group (DBG) and act ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- Chevy Launches Cruze, Chats With Corolla
Marketing Daily, - Tuesday, September 7, 2010
The campaign for Cruze, with a "Get Used to More" tag, explai ...
- Edmunds.com Online Game Garners Opinions
Marketing Daily, - Tuesday, September 7, 2010
Edmunds.com is launching "Vehicle Rating Game" at survey.edmunds.com/rating. Participants are asked ...
- SEMA Picks Hot Cars
Marketing Daily, - Tuesday, September 7, 2010
For the first time the specialty-equipment makers yearly SEMA (Specialty Equipment Mark ...