- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossov ...
- The General Reports 10th Consecutive Quarter Of Growth
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 17, 2013
Generating almost exactly half of its parent's worldwide total, Chevrolet posted sal ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Troy-Bilt Campaign Touts Passion, Engineering
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
Lawn maintenance equipment company Troy-Bilt is widening its marketing focus from people ...
- Nissan Takes Diaz From Chrysler, Which Reorganizes
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Nissan says Fred Diaz will oversee operations of the Nissan Division ...
- Dodge Drives Into Sci-Fi Symbiosis
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Dodge Charger is driving down the middle of a road with digit ...
- Mazda Launches Star Trek Partnership
Raw, Karl Greenberg - Tuesday, April 16, 2013
Mazda is launching the first salvo of a U.S. campaign via ...
- Daimler Has Success With Car-sharing
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 15, 2013
Daimler AG CEO Dieter Zetsche says the company -- maker of Sma ...
- It's Spring; Gentlemen, Start Your Engines
Marketing Daily, Karl Greenberg - Friday, April 12, 2013
Now that this cruelest of months seems to be loosening its gr ...
- Nissan Nabs Diaz From Ram
Raw, Karl Greenberg - Monday, April 15, 2013
On Monday Nissan today announced that the CEO of Chrysler LLC's R ...
- Dr. LaNeve To ER, Please
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 12, 2013
Paraphrased here, Marty Bernstein writes that the revised Lincoln Motor Company nee ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- Ford Has Lunch With American Institute Of Architects
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Ford Motor Company is partnering American Institute of Architects (AIA) San Francis ...
- NASCAR Partners With Liberty Tire Recycling
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
As part of NASCAR Race to Green, a month-long, industry-wide effort ...
- General Motors Returns To Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
General Motors is something of a prodigal automaker when it comes ...
- Fiat India: More Dealers, Big Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
Fiat India wants to net 1% of market by year-end and sa ...
- Lexus Crosses Country With Concert Tour
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
The slate of concerts in New York, Chicago, Boston, Atlanta and L ...
- Omar Epps Helps Tout Nissan Sentra
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership wi ...
- Moto Guzzi USA Launches California Models, Global Effort
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Moto Guzzi USA, is launching its 2014 California 1400 models in t ...
- Omar Epps Helps Tout Nissan Sentra
Online Media Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership wi ...
- Mark LaNeve On The Move Again
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Mark LaNeve, formerly of Cadillac, then Allstate, then Team Detroit is n ...
- Ford Says Polk Says Focus Is No. 1
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 10, 2013
The Ford Focus -- "Your friend at the pump and your lo ...
- BMW To Launch New Brand In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 9, 2013
BMW is the latest global automaker to announce plans to create ...
- Toyota Goes Tablet-First For New Toyota.com
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Among the changes to Toyota.com are long-form pages that scroll not ju ...
- Manning Back For Buick Verano
Marketing Daily, Karl Greenberg - Monday, April 8, 2013
Peyton Manning is back touting Buick's Verano luxury compact, this time talki ...
- Going Mobile: Can Telematics Teach Us New Media Tricks?
Mobile Insider, Steve Smith - Tuesday, April 9, 2013
As on-demand media moves more formally into the car, one has ...
- Fisker Lays Off 75% Of Workforce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 8, 2013
About 75% of the workforce at troubled battery-car start-up Fisker Automotive h ...
- The Latest Impulse Buy: A Car?
Creative Media Blog, Amy Corr - Monday, April 8, 2013
When I think of impulse buys, I think of the candy secti ...
- Fiat To Launch North American Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 5, 2013
Chrysler Group LLC's Fiat brand plans to reveal a new advertising campai ...
- Kia Taps PopSugar For Sorento
Marketing Daily, Karl Greenberg - Thursday, April 4, 2013
The campaign, "PopSugar Circle of Moms, Everyday Answers," centers on eight onli ...